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Growth, Strategy, and Product Execution
Employ market research, industry trends, voice of customer, market share, win/loss analysis and competitive intelligence and price realization to develop product strategy and influence roadmap development.
Work cross-functionally and horizontally to design, develop & test, commercialize, operationalize and continuously evolve theOncology solutions portfolio.
Catch and commercialize new product introductions from global including development of product configurations, quote descriptions, and pricing in coordination with Lead Business Integrators. Partner with Marketing on Value Proposition refinement and Learning & Development on sales enablement training.
Lead NPI product evaluation contracting and management (ME/pilot sites for product rollout / product pivot).
Work horizontally with modalities, Imaging, Services & Healthcare Financial Services to develop, evaluate and launch new region-specific commercial offerings (i.e. subscription models).
Partner with global oncology teams to inform and invet business cases for in-organic and organic growth opportunities based on USCAN market needs and dynamics
Ensure compliance with NCA process, quality systems and regulatory requirements.
Liaise with Enterprise Operations to provide technical support for RFPs, create and manage catalogs (including long/medium/short descriptions and set-up in CPQ, NPI change orders and backlog conversions, management of flex trials, and technology obsolescence agreements.
Lead customer visits, presenting product portfolio and roadmap presentations in partnership with global modality.
Work closely with Modality GMs and Marketing Directors to develop and execute showsite and key opinion leader strategies.
Bachelor’s Degree in Marketing, Business Administration or related field
10+ years’ experience in product management, marketing or related field in the Oncology space
Leadership skills to lead teams and shape/lead growth vision and marketing strategy
Team oriented – ability to motivate and work well with diverse, cross-functional teams
Excellent oral and written communications skills
Strong analytical and process skills
Ability to travel and willingness to work flexible hours to accommodate needs of customers and sales teams
MBA or Master’s degree in Marketing, Business Administration or related field
12+ years’ experience in marketing, product marketing or related field
Experienced in portfolio development
Deep marketing expertise in market & customer insights, product commercialization and branding
Healthcare oncology product/industry acumen
Innovation – develop new ideas through collaboration and execute on creative ideas
Influencing skills – ability to motivate individuals and demonstrate organizational influence
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