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IBM Manager-Saudi Content Strategist 
India, Karnataka, Bengaluru 
209348049

24.06.2024

Your Role and Responsibilities
  • Take ownership and be the custodian for all Arabic language content on different channels that include website, social media, video, and newsletters.
  • Creating, editing, and optimizing Arabic content across channels.
  • Ensure the content conforms to the brand guidelines such as tone, font, and design.
  • Plan and execute the Content Calendar.
  • Measure the content performance against benchmark KPIs and share insights on how to continually enhance content effectiveness.
  • Perform competitive analysis and identify ways to enhance the content
  • Work closely with the SEO analyst and Content Strategist (English) to brainstorm ways to improve customer engagement keeping in mind the marketing objectives.
  • Perform in-depth analysis of the market and gain advanced understanding of target buyer personas.


Required Technical and Professional Expertise

  • Advanced certification in Arabic language
  • Native proficiency in Saudi Arabic with a deep understanding of cultural nuances.
  • Proven track record of writing and editing content in Arabic.
  • A portfolio of Arabic content such as blogs, articles, social media posts etc.
  • Familiarity with marketing terminology and concepts in both English and Saudi Arabic.
  • Understanding of marketing concepts like buyer persona and buyer journey
  • Experience in creating content for different social media channels
  • Familiarity with marketing campaigns


Preferred Technical and Professional Expertise

  • Travel and hospitality industry experience, especially Airlines, is a plus.
  • Understanding of Martech like Adobe Experience Manager
  • Understanding of marketing analytics
  • Knowledge of regional variations in language and dialects within Saudi Arabia.