IBM Manager-Saudi Content Strategist 

India, Karnataka, Bengaluru 

209348049

• Take ownership and be the custodian for all Arabic language content on different channels that include website, social media, video, and newsletters.
• Creating, editing, and optimizing Arabic content across channels.
• Ensure the content conforms to the brand guidelines such as tone, font, and design.
• Plan and execute the Content Calendar.
• Measure the content performance against benchmark KPIs and share insights on how to continually enhance content effectiveness.
• Perform competitive analysis and identify ways to enhance the content
• Work closely with the SEO analyst and Content Strategist (English) to brainstorm ways to improve customer engagement keeping in mind the marketing objectives.
• Perform in-depth analysis of the market and gain advanced understanding of target buyer personas.

Required Technical and Professional Expertise

• Advanced certification in Arabic language
• Native proficiency in Saudi Arabic with a deep understanding of cultural nuances.
• Proven track record of writing and editing content in Arabic.
• A portfolio of Arabic content such as blogs, articles, social media posts etc.
• Familiarity with marketing terminology and concepts in both English and Saudi Arabic.
• Understanding of marketing concepts like buyer persona and buyer journey
• Experience in creating content for different social media channels
• Familiarity with marketing campaigns

Preferred Technical and Professional Expertise

• Travel and hospitality industry experience, especially Airlines, is a plus.
• Understanding of Martech like Adobe Experience Manager
• Understanding of marketing analytics
• Knowledge of regional variations in language and dialects within Saudi Arabia.