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Netflix Manager Social Marketing - ANZ Australia, New South Wales, Sydney 205241744
28.03.2024
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We are on the hunt for a dynamic, innovative strategist and creative to spearhead the role of.
Core Responsibilities:
- Lead the Netflix social marketing strategy across various platforms, focusing on audience growth, organic social title campaigns, and repeatable editorial formats.
- Connect narratives across our titles to craft compelling brand stories that demonstrate entertainment expertise, local relevance, and title/brand fandom.
- Build strong relationships with cross-functional partners across publicity, comms, marketing, integrated planning, and content.
- Partner with external teams (agency, freelance) to deliver creativity and excellence across our social channels and formats.
- Maintain and strengthen our brand voice and tone and branding through social content strategy, community management and editorial curation.
- Utilize social analytics and internal data to inform strategy and identify opportunities.
- Stay on top of cultural trends to foster relevant brand conversations.
- Be experimental with content, take risks, be ambitious and original.
- Build and manage budgets to drive efficiency and scale impact.
Skills and Requirements:
- A social / editorial / marketing superstar with 10+ years of experience in entertainment media or brand building fueled by social content creation.
- Passionate about great stories. You can talk on and on about your favourite shows, genres, and creators you admire for your life.
- Deep knowledge of social platforms and the ability to craft engaging stories.
- Proven track record of creating content that gets shared and talked about.
- Strong global IQ and the ability to work with teams from different markets.
- Solid understanding of marketing and social media analytics.
- High tolerance for change, and the capacity to thrive in a fast-paced, dynamic environment.
- Strong leadership, team management and project management skills.
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