Rapid7 ANZ Growth Marketing Manager 

Australia, Victoria, Melbourne 

648660711

About the Role

In this role, you will:

• Develop & deliver a high-impact Regional Marketing plan: ownership for meeting ANZ Marketing pipeline build and revenue goals, collaborating closely with centralised marketing functions (global campaign development, website development etc.) to influence and ensure alignment of priorities to meet local requirements.

• Be an advocate for the region; align & collaborate with key stakeholders to ensure regional dependencies and requirements are clearly communicated with global and corporate teams.

• Deliver a localisation strategy to support greater impact of brand awareness, campaigns and content for the region - including website, customer references, content and digital assets.

• Monitor and track regional marketing performance to goals, identifying key areas for conversion and optimisation.

• Work directly on localised Account Based Marketing (ABM) programs for success in region.

• Deliver customer expansion programs aligned to the Customer Success team to increase our contact database, improve engagement, and uncover cross-sell opportunities.

• Be responsible for Channel Marketing, develop strong channel marketing campaigns with priority regional Distributors, resellers, MSSPs and Tech Alliance Partners to deliver joint-pipeline.

• Be proficient and accountable for allocated budget, tracking and compliance.

• Manage local lead qualification process, working closely with the Business Development team for lead follow-up, nurturing, and outbound campaigns to improve conversion rates and ROI.

• Work with the Global Customer Advocacy Manager, deliver regional customer advocates into the Advocacy Program, identify and support regional customer references and case studies.

• Build brand awareness in the region by leveraging local spokespeople and corporate resources including thought leadership, associations, social media influencers and communities.

The skills you’ll bring include:

• Preferably educated to degree level (or equivalent) with previous B2B marketing experience within SaaS / Software / Technology.

• Proficient in Salesforce (campaign set up, reporting etc.).

• Exceptional organisational and project management skills are essential - simultaneously managing multiple projects, campaigns, stakeholders and deliverables to track against goals.

• An integrated marketing mindset - proven history of delivering regional campaigns that deliver inbound and outbound demand across multiple marketing channels, with strong expertise in at least two key marketing disciplines i.e. ABM, digital, SEO, content, demand generation, web and/or events highly desirable.

• Being proactive, flexible and adaptable, with an ability to work autonomously, with personal motivation to continuously deliver results (leads, pipeline, ROI etc) in a fast-paced, high-growth environment.

• Experience using Marketing automation to build, test and execute end-to-end campaigns and knowledge of digital tech such as Terminus.

• Excellent written and verbal communications skills with the ability to communicate across all levels of the organisation.