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Capital One Principal Associate - Premium Marketing Strategist 
United States, Virginia, Richmond 
197331292

14.12.2024
West Creek 2 (12072), United States of America, Richmond, Virginia Principal Associate - Premium Marketing Strategist


KeyResponsibilities

  • Participate as the brand strategy lead in a collaborative cross-functional team (business partners, creative teams, legal, compliance, etc) and partner with them to provide strategic and tactical thought partnership to effectively drive project delivery.

  • Have excellent communication and partnership skills which are essential for interacting and communicating with key stakeholders at all levels across the company to manage, inform and influence outcomes. (This involves the ability to build presentation materials and cohesive documentation that have equal impact when read as standalone or shared in a meeting environment.)

  • Shepherd multiple marketing creative projects at once from brief to execution while ensuring strategic intent aligns with execution/delivery at every step.

  • Work across functions and with multiple stakeholders during the process in a well managed and organized manner.

  • Champion the brand, ensuring that all representation of our products (claims, imagery, card, etc) are in line with their respective brand personas, voice and style guides.

  • Develop an understanding of our target audience, best practices across channels and programs, and share those learnings liberally with others.

  • Leverage problem solving and influencing skills to ensure marketing initiatives deliver on intent.

Ideal Candidate

  • Has experience leading marketing and brand strategy efforts in large organizations, along with a proven ability to manage multiple projects simultaneously

  • Detailed-oriented with strong prioritization skills

  • Highly effective communication skills with outstanding writing and presentation abilities

  • Experience with a variety of marketing channels (specifically email, website, and digital channels)

  • Can manage the details of multiple projects, deadlines and changing priorities, while delivering excellent and error-free work

Basic Qualifications

  • Bachelor’s Degree or military experience

  • At least 5 years of experience in brand strategy or product marketing experience with experience managing multiple channels, agency or client side

  • At least 5 years of experience in planning, executing and analyzing marketing programs

  • At least 5 years experience in managing creative processes, partnering with creative teams and developing creative optimization frameworks

Preferred Qualifications

  • Masters degree in marketing or business

  • 5+ years of experience in marketing for a luxury brand

  • 5+ years of experience driving optimization plans and creative strategy

  • 5+ years of experience working with cross-functional teams in a matrixed environment

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.