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Intuit Principal Marketing Strategist United States, California, San Francisco 246377110
03.04.2025
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Responsibilities
- Become deeply familiar with the QuickBooks Online platform and the benefit it delivers for growing businesses
- Become the subject matter expert in the mid-market business intelligence solution landscape by synthesizing qualitative and quantitative data from voice of the customer, our sales team, product usage, competitive dynamics, and disruptive technologies
- Partner with the Business Intelligence product management team to leverage competitive and market insights, research, and business case modeling to prioritize our product roadmap and go-to-market efforts
- Develop the messaging hierarchy and positioning strategy for business intelligence offerings
- Partner with Sales Enablement to develop training content for business intelligence offerings
- Lead the strategy formation to drive accelerated customer and average revenue per customer (ARPC) growth with the emerging mid market audience
- Partner with go-to-market teams to bring refreshed strategy, messaging, and tactics to market
Qualifications
- BA/BS required, or equivalent work experience. Experience in SaaS companies, B2B marketing, or consulting
- 8+ years of professional experience in strategy and product marketing; familiarity with mid-market business solutions a plus
- Ability to drive strategy formation with consumer insights and market intelligence
- Proven experience leading and influencing cross-functional teams to deliver amazing outcomes
- Demonstrated ability to prioritize across a vast array of product solutions and initiatives
- Solid verbal, written, visual/presentation and interpersonal communication skills, as well as an effective communicator at all levels
- Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results
- Track record of making principled, data-based business decisions balanced with experienced judgment
- Strong project management skills, analytical skills, and attention to detail
- Strong organization navigational skills, including ability to lead and influence without direct authority
- Ability to manage ambiguous or complex issues with thoughtful recommendations
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