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Playtika User Acquisition Manager Israel 19593347
20.05.2024
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Responsibilities:
- Develop an efficient growth process, including lead qualification and relationship building, aligned with business objectives and evaluated based on metrics and KPIs.
- Develop and execute user acquisition strategies that align with business goals and objectives, including identifying new opportunities for growth and expansion.
- Manage and optimize large-scale campaigns across multiple marketing channels to effectively engage new users, using data-driven insights to continuously improve performance.
- Establish and maintain relationships with key stakeholders across the mobile gaming industry, including publishers and marketing partners, to explore new partnership opportunities and drive business development efforts.
- Lead complex tasks and projects related to User Acquisition and Growth.
- Conduct market research and analyze user behavior to identify new trends and opportunities in the mobile gaming market, and use this information to inform marketing and business development strategies.
- 3+ years of experience as a User Acquisition Manager/Media Buyer.
- Sharp-minded and “out of the box” thinker and a passion for both marketing and analytics.
- Ability to lead projects from A to Z with a positive "can-do" attitude.
- Good analytical skills, with the ability to analyze data, draw conclusions, develop actionable recommendations and implement them
- Proficient with Excel - a must
- Initiative & leadership capabilities
- Fluent English – a must
- Gaming and/or online marketing enthusiast - an advantage
- B.Sc in Industrial Engineering and Management, Computer Science or equivalent filed – big advantage
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