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Adidas SENIOR MANAGER CONSUMER EXPERIENCE RETAIL 
China, Shanghai, Yangpu District 
192207347

12.08.2024

Key Responsibilities

  • Lead a team of consumer experience planning driving premium experiences in own retail and WHS mono.
  • 360° consultant of store design budget across wholesale and own retail including consulting design costs based on local NTP benchmark.
  • Create a cohesive wholesale and retail design and lead the briefing of concept roll out for all wholesale and retail channels across categories in physical needs.
  • Drive the cascade of global retail concept guidelines to Country/Clusters related teams in long term retail design tools.
  • Monitor local execution of retail design across channels and formats according to global concept guidelines.
  • Drive compliance of local executions in clusters/countries in line with global guidelines in terms of the retail design
  • Lead the capture and consolidation of input across all channels and clusters/countries to inform and influence Global retail design ensure store formats land with impact.
  • Orchestrate and gather input from local team on current and future retail concepts and formats, digital and physical experience, Consumer Experience topics based on local customer/consumer and channel distribution needs.
  • Drive alignment with Head of retail to ensure a premium, seamless consumer journey across all channels.
  • Become the Market communication counterpart for the Global Consumer Experience team.
  • Close collaboration with Retail Excellence director and Finance team to manage Capex and its budgeting align to global strategy and market needs to invest on right time at right place.
  • Review architectural structure & permit issue with local engineer and architect to control construction process and overall timeline to meet target opening date.
  • Manage all fixture installed in all stores for ordering, shipment, custom clearance, installation, payment settlement and defect report for both own retail and wholesale stores to ensure all global fit-out guidelines.

Team Management

  • Coach and mentor team members on an ongoing basis, driving a focus on personal development.
  • Foster a highly empowered and motivational working environment that encourages diversity of thought.
  • Install a team culture in which all important issues are discussed openly and constructively.
  • Promote a high-performance culture by setting clear objectives, expectations, and individual goals.
  • Evaluate the hard and soft competencies of your team on a regular basis and provide timely feedback and guidance to drive continuous learning.

KEY RELATIONSHIPS

  • Global Consumer Experience
  • Global and Market Omnichannel
  • Market Brand Activation team
  • Market Business Units
  • Market Finance and NPT
  • External partners (global agencies and local general contractors)

Knowledge, Skills, and Abilities

  • Strong presentation, communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
  • Strong cross-functional and stakeholder management experience across commercial functions and support functions
  • Need basic understanding and knowledge on structural, aesthetic, and local code of architecture and interior design.
  • Fluent spoken and written in Korea and English.
  • Willingness to travel upwards of 20% of time.

Requisite Education and Experience / Minimum Qualifications

  • 10+ years progressive retail design and consumer experience expertise
  • Regional expertise desired
  • Sporting Industry experience desired
  • University degree ideally in Architecture and/or Interior design