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Elastic Director US Public Sector Marketing United States, District of Columbia, Washington 164290774
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You will build and implement a marketing strategy for the segment that captures the mindshare of our customers and prospects, industry influencers, and partner community. Support the creation of integrated go-to-market strategies for our top public sector priorities. Develop and implement multichannel campaigns to increase awareness around the breadth of our portfolio and deliver pipeline in support of product investments and geo sales targets.
This role requires a combination of critical thinking, strong planning, organizational, and execution skills to successfully plan, develop, complete and measure field marketing activities to deliver marketing contributions to the sales and partner pipeline.
This position will report directly to the Vice President of Regional and Partner Marketing.
Responsibilities:- The public sector team is highly collaborative and team-oriented, and this role will partner closely with government affairs, capture development, sales, product marketing, engineering, executive leadership, and Elastic’s growing base of partners
- You will work across the public sector team to build trusted relationships and drive customized marketing plans
- Orchestrate the creation of public sector-specific marketing and sales content needed to support the go-to-market strategy, lead generation, and sales process
- Build brand awareness throughout the segment through thought leadership, public relations, speaking engagements, and social media activities
- Drive quality demand generation programs in developing qualified sales leads and crafting brand awareness activities. Stimulate acceleration of the sales cycle, and build customer relationships
- Craft and implement targeted regional marketing programs to meet marketing goals, including but not limited to field events, account based marketing (ABM), trade-shows, ElasticON events, etc.
- In collaboration with key team members, plan and implement digital marketing campaigns to include ABM, webinars and virtual programs for top verticals within the segment
- Develop the overall partner marketing strategy for the segment
- Measure and report to leadership on the program’s effectiveness, utilize available dashboards and reports, and continuously refine programs to optimize effectiveness
- 10+ years of demonstrated ability in U.S. Public Sector tech marketing from a regional or field perspective
- Excellent verbal and written communication skills
- Ability to connect on multiple perspectives when seeking teamwork in accomplishing deliverables in order to ensure a diverse range of solutions are considered.
- Proactively processes insights and recommendations, based on (past) personal and professional experiences and/or relationships.
- The ability to work on sophisticated issues where analysis of situations or data requires an in-depth evaluation of variable factors. You have the ability to exercise judgment in selecting methods, techniques and evaluation criteria for acquiring results
- Flexibility to adjust to a multifaceted fast-growing environment.
- Flexibility to travel at least 20% of the time within the region.
- This person must be located in or near Washington, D.C.
Compensation for this role is in the form of base salary. This role does not have a variable compensation component.
These ranges representthe lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.
An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.
We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.
- Competitive pay based on the work you do here and not your previous salary
- Health coverage for you and your family in many locations
- Ability to craft your calendar with flexible locations and schedules for many roles
- Generous number of vacation days each year
- Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
- Up to 40 hours each year to use toward volunteer projects you love
- Embracing parenthood with minimum of 16 weeks of parental leave
Applicants have rights under Federal Employment Laws, view posters linked below:Poster and (Poster)
Elasticsearch develops and distributes encryption software and technology that is subject to U.S. export controls and licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions: Belarus, Cuba, Iran, North Korea, Russia, Syria, the Crimea Region of Ukraine, the Donetsk People’s Republic (“DNR”), and the Luhansk People’s Republic (“LNR”). If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role. Please note that national origin and/or nationality do not affect eligibility for employment with Elastic.
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