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IBM Product Led Growth Demand Strategist Slovakia, Region of Bratislava, Bratislava 154453218
18.12.2024
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Your Role and Responsibilities
As Demand Strategist you will be accountable for the design, development and optimization for omni-channel marketing programs associated with demand motions. Your main responsibilities will include:
1. Strategy Planning & Audience-Centric Journey Design
• Understand the market landscape, business objectives, target personas, key use cases and product offers for your product
• Translate business objectives into actionable marketing outcomes across the funnel
• Create an omnichannel digital journey for key audiences, like organic search, paid search, web, email, and routing
2. Execution Orchestration
• Collaborate with relevant stakeholders on execution of demand strategy
• Manage the actions for your specific PLG product team
• Partner with content, digital, and email experts to create & execute an omnichannel experimentation plan
3. Performance Optimization
• Understand brand to demand performance trends for the assigned product & optimize performance issues
• Conduct analysis of marketing performance
• Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline or wins)
• Highlight emerging performance opportunities or challenges
• Propose and deliver “next best actions” and support targeted pipeline coverage and revenue for the business
• Insight into action – translate performance insights directly back into planning and orchestration
Required Technical and Professional Expertise
As Demand Strategist you will be accountable for the design, development and optimization for omni-channel marketing programs associated with demand motions. Your main responsibilities will include:
1. Strategy Planning & Audience-Centric Journey Design
• Understand the market landscape, business objectives, target personas, key use cases and product offers for your product
• Translate business objectives into actionable marketing outcomes across the funnel
• Create an omnichannel digital journey for key audiences, like organic search, paid search, web, email, and routing
2. Execution Orchestration
• Collaborate with relevant stakeholders on execution of demand strategy
• Manage the actions for your specific PLG product team
• Partner with content, digital, and email experts to create & execute an omnichannel experimentation plan
3. Performance Optimization
• Understand brand to demand performance trends for the assigned product & optimize performance issues
• Conduct analysis of marketing performance
• Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline or wins)
• Highlight emerging performance opportunities or challenges
• Propose and deliver “next best actions” and support targeted pipeline coverage and revenue for the business
• Insight into action – translate performance insights directly back into planning and orchestration
Required Technical and Professional Expertise
- Relevant work experience, including experience in a digital marketing
- Critical thinking skills and curiosity to pursue open-ended problems
- Good presentation skills and ability to effectively communicate data and action plans to stakeholders and leadership in English
- Business acumen with the ability to develop data-driven business recommendations
- Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines
Preferred Technical and Professional Expertise
- Marketing experience in cybersecurity or identity and access management
- Knowledge of Geo/Market strategies and localization requirements
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