מציאת משרת הייטק בחברות הטובות ביותר מעולם לא הייתה קלה יותר
IBM Product Led Growth Demand Strategist Slovakia, Region of Bratislava, Bratislava 154453218
18.12.2024
Your Role and Responsibilities
As Demand Strategist you will be accountable for the design, development and optimization for omni-channel marketing programs associated with demand motions. Your main responsibilities will include:
1. Strategy Planning & Audience-Centric Journey Design
• Understand the market landscape, business objectives, target personas, key use cases and product offers for your product
• Translate business objectives into actionable marketing outcomes across the funnel
• Create an omnichannel digital journey for key audiences, like organic search, paid search, web, email, and routing
2. Execution Orchestration
• Collaborate with relevant stakeholders on execution of demand strategy
• Manage the actions for your specific PLG product team
• Partner with content, digital, and email experts to create & execute an omnichannel experimentation plan
3. Performance Optimization
• Understand brand to demand performance trends for the assigned product & optimize performance issues
• Conduct analysis of marketing performance
• Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline or wins)
• Highlight emerging performance opportunities or challenges
• Propose and deliver “next best actions” and support targeted pipeline coverage and revenue for the business
• Insight into action – translate performance insights directly back into planning and orchestration
Required Technical and Professional Expertise
As Demand Strategist you will be accountable for the design, development and optimization for omni-channel marketing programs associated with demand motions. Your main responsibilities will include:
1. Strategy Planning & Audience-Centric Journey Design
• Understand the market landscape, business objectives, target personas, key use cases and product offers for your product
• Translate business objectives into actionable marketing outcomes across the funnel
• Create an omnichannel digital journey for key audiences, like organic search, paid search, web, email, and routing
2. Execution Orchestration
• Collaborate with relevant stakeholders on execution of demand strategy
• Manage the actions for your specific PLG product team
• Partner with content, digital, and email experts to create & execute an omnichannel experimentation plan
3. Performance Optimization
• Understand brand to demand performance trends for the assigned product & optimize performance issues
• Conduct analysis of marketing performance
• Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline or wins)
• Highlight emerging performance opportunities or challenges
• Propose and deliver “next best actions” and support targeted pipeline coverage and revenue for the business
• Insight into action – translate performance insights directly back into planning and orchestration
Required Technical and Professional Expertise
- Relevant work experience, including experience in a digital marketing
- Critical thinking skills and curiosity to pursue open-ended problems
- Good presentation skills and ability to effectively communicate data and action plans to stakeholders and leadership in English
- Business acumen with the ability to develop data-driven business recommendations
- Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines
Preferred Technical and Professional Expertise
- Marketing experience in cybersecurity or identity and access management
- Knowledge of Geo/Market strategies and localization requirements
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