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Netflix Title Social Manager Marketing - Korea South Korea, Seoul 117450827
23.06.2024
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We are currently seeking a Title Social Manager who possesses a strong background in social marketing and a genuine passion for content and entertainment. As a part of the social marketing team, this individual will oversee title-specific social marketing campaigns, from developing an integrated strategy for each title to executing these campaigns, aiming to maximize viewership by sparking social conversation around our titles.
Key responsibilities:
- Generate positive and impactful conversations around the title and cultivate a fandom for both the title and Netflix.
- Develop a holistic social marketing strategy for the title and execute the entire campaign - planning, execution, and measurement - based on title prioritization.
- Lead the creation of the complete package of title social marketing assets, which includes social editorials, talent shoots, bespoke content, and more.
- Develop new and innovative social stunts, ranging from single content format to globally scaled campaigns, that will create impact and generate buzz among social audiences.
- Work alongside the social channel manager to develop a cutting-edge social media campaign strategy, based on a comprehensive understanding of social platforms and audiences.
- Develop the paid social strategy for unscripted series under the overarching social marketing strategy for the title in collaboration with the agencies.
- Lead export title social strategy for global audience by collaborating with global social teams to enhance the presence of Korean titles within Netflix's social ecosystem.
- Collaborate with internal stakeholders, including the Film and Series marketing, PR, and event teams, to develop a holistic campaign strategy.
- Communicate with external stakeholders including showrunners, business partners, and agencies.
Qualifications:
- Has a minimum of 10+ years of experience in the social, digital marketing team in agencies, start-up and CPG brands preferably entertainment and content industries.
- Has a proven track record in social marketing, including upscale digital campaigns that successfully create meaningful conversations both online and offline.
- Has a deep understanding of social platforms and experience in overall social marketing including community building, fan engaging campaign, influencer collaboration, social assets creation and paid social campaigns.
- Has an understanding of a comprehensive marketing strategy that encompasses all marketing communication functions, including PR, advertising, social, events, and more.
- A team player capable of engaging and collaborating with internal teams at Netflix.
- Strong communication skills are essential, along with experience in managing needs and requirements from multiple stakeholders.
- Thrives in a fast-paced culture with a high tolerance for change and the ability to accomplish substantial amounts of work within tight timelines.
- Above all, must have an in-depth love and passion for entertainment and Netflix.
- Respect and understanding of Netflix culture.
- Fluency in both English and Korean is required.
넷플릭스는 다양한 경험과 생각을 가진 구성원이 모였을 때 최고의 성과를 내는 팀을 만들어 갈 수 있다고 믿고 있습니다. 다양성과 포용성은 우리가 지향하는 기업 문화의 핵심 중 하나이며, 이것의 궁극적인 목적은 모든 직원이 역량을 마음껏 발휘하고 성장하며 기여할 수 있도록 환경을 조성하는 것입니다. 인재를 선별하는 과정은 이러한 목적을 달성하는 데 매우 중요합니다. 이에 따라 넷플릭스는 성별, 인종, 피부색, 국적, 종교, 성적 지향, 나이, 결혼 여부 등 모든 개인적인 배경과 상관없이 모두에게 평등한 기회를 보장하며, 공정한 과정을 통해 채용을 진행하고 있습니다.장애인 및 국가보훈 대상자는 관련 법령에 따라 우대합니다.
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