Philips Trade & Shopper Marketing Manager Pharma Drugstores IKA 

Romania, Bucharest 

110642922

Trade & Shopper Marketing Manager Pharma, Drugstores & IKA
Job Description

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Trade & Shopper Channel Managercreates successful sell out activities, through the development and implementation of trade marketing tools, in store and out of store, in order to increase the sales in the channels and become the preferred partner for growth.

Trade marketing role deals with marketing aspects, listings, instore branding & communication, e-communication, loyalty and incentive programs and planning.

Your role:

• Create, develop and lead the trade strategy for Pharma, Drugstores & IKA;

• Responsible for trade strategy implementation in key customers together with KAM team;

• Responsible for Sell out KPIs and forecast;

• Build expertise of a channel specialist based on shopper insights, market data and best practices, stock & sell-out data from retailers and identify biggest growth opportunities for the channel;

• Lead the creation of trade activation plan (LSAP) (channel strategy) for key categories in a channel under responsibility taking into account channel specifics and tailor made approach covering all 4 Ps - assortment, price, promotion, presentation and communication (in-out of store);

• Develop and execute Channel/Account specific promotional activity, joint advertising and branding opportunities;

• Able to create, manage and drive joint business plans, transforming budgeted targets into specific strategy and actions;

• Constant monitoring of Philips in-store position (in-store excellence) online and offline, setting improvement targets in each trade area and driving actions to close gaps;

• Understand the growth pillars for category and channel, prioritizing key growth drivers, key category segments, shopper target groups, shopper triggers and barriers in order to come up with channel strategy and recommendations of category activation;

• Lead and execute tactical promotions in channel under responsibility;

• Cooperating with BTL agencies to provide efficient and cost effective promotional and brand visibility campaigns;

• Evaluate all trade activities and events in order to optimize the investment and achieve best ROI;

• Manage channel / account P&L and A&P trade budget in order to grow channel ISM (both value and %);

• Communicate trade activities to field force and create merchandising guidelines and tools to support in store excellence;

• Partner and support Key Account Managers in selling the concept of activities to retailers via trade argumentation (how Philips activation is growing category) and on-going contact with buyers;

• Coordinate in due time the implementation of burst campaigns, rolling execution in the account / channel, looking on optimized usage of sell-out tools;

• Monitor and evaluate of all projects showing the impact in sales results;

• Define, together with Consumer Marketing, the local shopper activation plan and make it customer specific (delivers input to Integrated Key Account plan incl. Local Shopper Activation Plan), in line with overall Local Marketing Activation plan (LMAP);

• Closely cooperate with Sales Leader in the Market to realize sales targets at key customers, and provide input for local channel Strategy;

• Responsible for retail training, customer POS and conceptual selling (trade decks, etc);

• Manage category captainships or advisor-ships Key performance indicators

• Drives Champion sell out as % of total sales

• Drives Brand Preference & Sell-out performance for designated channel

• Collaborate both with Philips Field Sales team and Distributor Field Sales Team to ensure proper execution at store level.

You're the right fit if you have:

• 3 - 5 years’ experience in a commercial or trade marketing position in Pharma & FMCG industry, successfully delivering on growth targets

• Knowledge and experience of Trade Marketing disciplines and development of promotional merchandise and POS materials

• Sound knowledge of Category Management principles

• In depth knowledge of Pharma & Drugstore shopper, understanding channel’s activation tactics

• Good understanding and know-how of digital performance metrics and environment

• Able to build relationships with customers to fully understand the market and implement trade marketing solutions

• Experience of managing budgets and maximizing ROI

• A great communicator able to build strong relationships with both internal and external stakeholders

• Commercial talent that thinks in creative solutions driven by results

• Strong drive and ability to motivate others

• Dedicated, enthusiastic, innovative, and proactive

• Ability to read, analyze, and interpret general business reports

• Ability to write reports and business interpretation to effectively present information and respond to questions from groups of managers, clients, and customers.

• English language both conversation and written