Philips Trade & Shopper Marketing Manager 

Croatia, Zagreb 

894161594

Trade & Shopper Marketing Manager

Job description

• Building expertise of a channel specialist basing the knowledge on shopper insights, market data and best practices, stock & sell-out data from retailers and identifying biggest growth opportunities for the channel.

• Develop and update channel strategy and recommendations of category activations by identifying the growth drivers for category and channel, key category segments, shopper triggers and barriers per different target groups

• Partner with and support Key Account Managers in listing opportunities, novelties introduction and joint trade co-ops with clients

• Develop and execute account specific promotional activity, joint advertising and co-branding opportunities

• Drive the creation of trade activation plan taking into account channel specifics and category objectives

• Evaluate trade activities and events in order to optimize the investment and achieve best ROI, collect and share best practices

• Drive e-commerce strategy and execution, execution of both online/offline POSM activations with customers

• Conduct regular market visits- monitoring competitor activities, pricing strategy, current promotions and stock level across POS (point of sale)

• In-store excellence in execution, especially on new product launches

• Managing dedicated budget expenditure

• Close cooperation with local promo team (education, monitoring,..), as well as Marketing, Digital Marketing and Consumer Care teams to reach synergies in daily work

Requirements

• Educational Qualification

• Bachelor/Master in Marketing or Business Administration

• 3-5 years of experience in trade marketing

• FMCG and/or e-commerce experience is an advantage

Job specific skills:

• Creative, energetic, and proactive individual with strong interpersonal, organizational and time management skills

• Ability to think critically and creatively

• Team player, able to establish strong connections in the team & with external partners

• Very strong numerical and analytical skills - translate marketing initiatives into quantifiable measurable performance

• Advanced MS Office Excel & Power Point user

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
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