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IBM Paid Media Specialist United States, New York, New York 10672888
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Your Role and Responsibilitiesjoin our Corporate Paid Media team to lead our global Programmatic media channel. You willprogrammatic advertising and paid media efforts. You will be a thought leader and strategicworld of automated buying platforms, platform capabilities, and our ad tech stack. You will
provide direction and guidance for the existing systems, processes, and tools that support the
programmatic strategy and execution as well as identification of opportunities to improve current
systems and to create systems where they do not exist.
You have deep knowledge and POVs in inventory management, data targeting and strategy,
audience-first buying, supply path optimization, global programmatic nuances, and improving
bid strategies. You should understand log level data, automating processes, and integrating
emerging channels.
This role will leverage existing long-term partnerships to enhance our programmatic media
planning, buying and advanced optimization efforts. You have extensive knowledge of online ad
technology, including third party ad servers, Exchange/RTB platforms, DSP functionality, and
industry trends. You will work closely and collaborate with other paid media specialists as well
as business segment leaders to drive transformation and greater ROI. You will apply analytics,that the systems, processes, and tools to plan, execute, track, and optimize paid media buys
are done so effectively and according to industry standards and best practices. We combine
the expertise and reputation of a longstanding brand with an entrepreneurial spirit. We work toprofessionals from Chief Executive Officers (CEO’s) to frontline software developers. Reliance
on face-to-face selling for solutions and offerings is shifting to digital discovery, engagement and
Responsibilities
advertising expert, who is responsible for building and maintaining relationships with theset and meet deadlines for multiple simultaneous projects while maintaining accuracy and
efficiency in deliverables. They will have hands-on project management experience with both
short and long-term digital media campaign development which includes the following:
• Serve as the main contact between IBM and DSPs, collaborating and partnering with• Evangelize programmatic advertising internally and externally
• Identify new areas of opportunity for IBM paid media in the programmatic and ad tech• Own the effective, efficient, and timely delivery of systems, tool, processes, and content
and assure the viability and functionality of said systems usage
• Stay ahead of trends and industry changes and maintain relationships with industry and
media partners to stay abreast of the latest opportunities and challenges globally and to
test new-to-market offerings
• Work with agency partners to provide strategic planning direction, execution excellence
and advanced optimization of global programmatic campaigns.
• Prioritize projects and develop roadmaps for improved performance and long term• Bring multiple stakeholders together to develop delivery schedules and resourcethe release/sprint schedule
Required Technical and Professional Expertise
• BA/BS degree required at minimum, MBA a plus
• 7+ years experience in digital advertising experience, including experience at an agency
trading desk and/or demand side platform or sell side platform with demonstrated
success of establishing meaningful partnerships and 4+ years experience leading teams
• Programmatic subject matter expert
• In-depth understanding of digital advertising landscape from either media planning or
sales planner perspective
• Experience with B2B/Technology and/or demand driven digital media campaigns
including webcasts, Content Syndication, emerging media platforms, and drive to
registration activity is a plus
• Working on global clients is a plus
• Solution-focused and takes initiative to work effectively and efficiently independently or• A strong ability to work cross-functionally to drive complex projects involving multiple
stakeholders to completion on time and within spec
• Self-starter and confidence and ability to tackle new initiatives with little guidance
• Creative thinker and positive attitude a must.
• Knowledge in marketing
• Knowledge in programmatic media
• Knowledge in dynamic creative solutions
• Knowledge in problem solving and analytical skills
Preferred Technical and Professional Expertise
- Media and/or Advertising Agency or programmatic DSP experience strongly preferred
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