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IBM Paid Media Specialist - Programmatic Lead United States, New York, New York 194992207
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Your Role and Responsibilities
join our Corporate Paid Media team to lead our global Programmatic media channel. You willprogrammatic advertising and paid media efforts. You will be a thought leader and strategicworld of automated buying platforms, platform capabilities, and our ad tech stack. You willprovide direction and guidance for the existing systems, processes, and tools that support theprogrammatic strategy and execution as well as identification of opportunities to improve currentsystems and to create systems where they do not exist.
You have deep knowledge and POVs in inventory management, data targeting and strategy,audience-first buying, supply path optimization, global programmatic nuances, and improvingbid strategies. You should understand log level data, automating processes, and integratingemerging channels.This role will leverage existing long-term partnerships to enhance our programmatic mediaplanning, buying and advanced optimization efforts. You have extensive knowledge of online adtechnology, including third party ad servers, Exchange/RTB platforms, DSP functionality, andindustry trends. You will work closely and collaborate with other paid media specialists as wellas business segment leaders to drive transformation and greater ROI. You will apply analytics,
that the systems, processes, and tools to plan, execute, track, and optimize paid media buysare done so effectively and according to industry standards and best practices. We combinethe expertise and reputation of a longstanding brand with an entrepreneurial spirit. We work toprofessionals from Chief Executive Officers (CEO’s) to frontline software developers. Relianceon face-to-face selling for solutions and offerings is shifting to digital discovery, engagement and
Responsibilities:
advertising expert, who is responsible for building and maintaining relationships with theset and meet deadlines for multiple simultaneous projects while maintaining accuracy andefficiency in deliverables. They will have hands-on project management experience with bothshort and long-term digital media campaign development which includes the following:
- them and our agency to design IBMs programmatic strategy, execution and tech stack
- Evangelize programmatic advertising internally and externally
- Identify new areas of opportunity for IBM paid media in the programmatic and ad techspace
- Own the effective, efficient, and timely delivery of systems, tool, processes, and content
- and assure the viability and functionality of said systems usage
- Stay ahead of trends and industry changes and maintain relationships with industry andmedia partners to stay abreast of the latest opportunities and challenges globally and totest new-to-market offerings
- Work with agency partners to provide strategic planning direction, execution excellenceand advanced optimization of global programmatic campaigns.
- Prioritize projects and develop roadmaps for improved performance and long-termviability
- Bring multiple stakeholders together to develop delivery schedules and resourceallocation while proactively seeking out and resolving issues that could negatively impact the release/sprint schedule
Required Technical and Professional Expertise
- BA/BS degree required at minimum, MBA a plus
- 7+ years of experience in digital advertising experience, including experience at an agencytrading desk and/or demand side platform or sell side platform with demonstratedsuccess of establishing meaningful partnerships and 4+ years of experience leading teams
- Programmatic subject matter expert
- In-depth understanding of digital advertising landscape from either media planning orsales planner perspective
- Experience with B2B/Technology and/or demand driven digital media campaignsincluding webcasts, Content Syndication, emerging media platforms, and drive toregistration activity is a plus
- Working on global clients is a plus
- Solution-focused and takes initiative to work effectively and efficiently independently orcollaboratively with marketing colleagues and business leaders at all levels
- A strong ability to work cross-functionally to drive complex projects involving multiplestakeholders to completion on time and within spec
- Self-starter and confidence and ability to tackle new initiatives with little guidance
- Creative thinker and positive attitude a must.
- Knowledge in marketing
- Knowledge in programmatic media
- Knowledge in dynamic creative solutions
- Knowledge in problem solving and analytical skills
Preferred Technical and Professional Expertise
- Media and/or Advertising Agency or programmatic DSP experience strongly preferred
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