Adidas UX WRITER 

China, Shanghai, Yangpu District 

976626461

Digital Retail Experience

Your
key responsibilities:

• Own the UX writing process end-to-end: from identifying opportunities, exploration, research, and validation, to execution and managing the localization process
• Write concise and effective microcopy for user interfaces in all our digital retail touchpoints
• Research, define and own the tone of voice we use for employee communication in digital products as well as other guidelines for Digital Retail Experiences
• Apply the appropriate tone of voice when writing for different touchpoints, from the employee app, which supports the store associate in delivering the best customer service, to a fast and functional checkout, instore gamification experiences, and new innovations and pilots
• Work with specialist terminology related to sports performance and fashion—think gait analysis, performance metrics and fashion customization techniques—as well as intricate retail language related to stock room management and back-office sales.
• Go beyond UI copy to craft inspirational and engaging content. Use storytelling techniques to evoke emotions and connect with customers, employees as well as internal and external stakeholders
• Work closely with project teams to identify new opportunities for iteration and experimentation
• Collaborate with cross-functional project team members across Design, Research, Product, Engineering, to form a holistic UX approach
• Create and execute on a strategic level, leveraging consumer insights and data but also get hands-on and granular with the details
• Coordinate closely with language specialists to bring their market-specific knowledge to our UX process
• Be a craft leader within the community and help drive the practice forward
• Gain a deep understanding of our users; combine consumer insights, trends, and behaviours

You’re a good fit for the role if:

• You’ve got 3+ years’ experience UX writing within product teams
• You’re currently a UX Writer or Content Designer
• You’re most at home in an agile/Scrum environment
• You use content design tools such as Figma, Sketch and Miro.
• You can work independently, but you're also a collaborative and effective communicator, comfortable presenting complex topics and decisions to team members and stakeholders at all levels
• You know how to prioritize work accordingly and handle responsibilities for a wide number of projects
• You have experience with coordinating localization for global audiences
• You understand and champion accessibility and inclusivity best practices throughout the user journey
• You’re an expert with experimentation and research; you can test, validate, and iterate on your solutions
• You can source, interpret, and implement feedback and insights into your content design decisions

Bonus points for:

• Have experience writing for global products (international audiences, multiple languages, etc.)
• Possess a detail-oriented mindset, while being able to think holistically
• Have knowledge or experience with content personalization

This role isn’t for you if:

• You prefer working independently, as our UX writers collaborate closely with designers, product owners, developers, and other specialists.
• A fast-paced, agile environment isn’t your natural habitat.
• Note: We believe in healthy work-life balance; our organization, team, and approaches are always evolving as we learn and grow together towards our shared ambitions.

You’ll get to work in a fast-moving environment and create solutions for our global website, seeing your work making an impact on a scale and in the long-term.
In addition, when we asked our teammates for their favorite things about life at adidas, they said: the collaborative and supportive culture, the amazing team, the sense of pride and purpose in their work. You’ll get all that, plus:

• Generous employee discount on our brands
• Fitness activities
• Opportunity to work for a truly global, multicultural team

If you’re a good fit for the role, we’ll reach out to chat.

International relocations are not supported for this position. Candidates already located in-country can enjoy the advantages of a flexible remote work environment (within Spain) combined with the amazing onsite facilities and culture