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Wells Fargo Analytics Lead Brand Management & Sponsorships 
United States, North Carolina, Charlotte 
960753837

18.02.2025


In this role, you will:

  • Strategy & Planning : Collaborate with key stakeholders to understand business objectives and develop campaign targeting strategies and measurement plans.

  • Measurement & Execution : Execute measurement agenda in partnership with marketing execution and media agency teams, ensuring measurement plans are accurately executed and results are shared in timely manner.

  • Performance Analysis & Optimization : Execute data analysis from various sources, such as ad platforms, website analytics, social media channels, and third-party data providers. Establish benchmarks, measure performance, synthesize results with meaningful narratives that provide actionable insights and recommendations for optimization.

  • Reporting : Develop comprehensive reports/dashboards and present findings to leadership as well as key stakeholders to facilitate data-driven decision-making.


Required Qualifications:

  • 5+ years of Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education


Desired Qualifications:

  • Experience applying various statistical techniques to analyze data, extract meaningful insights, and inform decision-making (e.g., regression, correlation analysis, hypothesis testing, time series analysis, market mix modeling and clustering

  • Experience using experimental design for A/B testing (e.g., randomization, significance testing, and control/exposed analysis)

  • Experience setting-up frameworks to assess P&L impact of new/existing strategies

  • Experience using Python and leveraging libraries such as pandas, NumPy, statsmodels, and SciPy

  • Experience creating data visualizations with Tableau, Power BI, or Python to present insights

  • Experience developing upper and lower funnel Paid Media performance measurement capabilities

Office Locations & Pay Ranges:

  • 401 South Tryon Street - Charlotte, NC ($96,600 - $171,800)

  • 150 East 42nd Street - New York, NY ($115,900 - $206,100)

$96,600.00 - $206,100.00

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit for an overview of the following benefit plans and programs offered to employees.

  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life insurance, critical illness insurance, and accident insurance
  • Parental leave
  • Critical caregiving leave
  • Discounts and savings
  • Commuter benefits
  • Tuition reimbursement
  • Scholarships for dependent children
  • Adoption reimbursement

27 Feb 2025


Wells Fargo Recruitment and Hiring Requirements:

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.