Philips Business & Marketing Planning Manager 

South Korea, Seoul 

652464052

Key Areas of Responsibilities:

1. Marketing Planning

• Facilitates the annual business and marketing planning processes, ensures coordination of the marketing plans in the county level across Businesses Unites (Diagnosis Imaging, Integrated Guild Therapy, Ultrasound, Monitoring)
• Collaborates with Head of Marketing Planning & Operations, MSS (Modality & Clinical Sales) and Sales team to plan, support and help to achieve goals of the country marketing strategy
• Responsible for generating and maintaining the local market intelligence database and data reporting
• Assists local marketing and sales management with targeted market research (trend analysis, government initiatives etc) for short to midterm decisions

2. Marketing Operations (Execution)

• the MSS (Modality & Clinical Sales) in Korea
• Ensures that marketing measurement drives performance review of key functions, campaigns, events, budgeting and other marketing activities
• Defines objectives and strategy for event plan and measures against targets
• Develops and maintain a marketing calendar, ensuring all campaigns are executed on time and in alignment with strategic goals
• Collaborates & generates high quality leads and manage KOL relationship to support business growth
• Generates market intelligence (Healthcare regulatory) and related knowledge

Qualifications & Requirements

• Bachelor's degree
• 7~12 years of experience in marketing planning & operations
• Ability to translate value proposition into an integrated marketing campaign
• Fluent in English and Korean to be able to craft and refine product messaging across a variety of media types
• Ability to identify, synthesize and prioritize key issues and resolve roadblocks
• Understanding of branding and communication guidelines to ensure campaign compliance
• Marketing experience in B2B industry preferred
• Strong ability to interact with diverse stakeholders
• Optimizes processes and delivers results
• Creative and resourceful when facing unexpected obstacles
• Strong understanding of marketing principles, strategies, and technologies
• Exceptional analytical skills and experience with data analysis tools
• 보훈 대상자 가점 채용 및 장애인 우대 채용

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