MSD Senior Specialist Data Analytics m/f/d 

Switzerland, Lucerne 

448388319

Job Description

Responsibilities will include but are not limited to the following:

• Bringing analytics capabilities into agile marketing by generating insights from data

• Fostering a data driven mindset and analytical decision making ensuring the best user experience for customers and patients

• Creating Dashboards in QlikSense for various business needs, with the focus on digital marketing, sales force effectiveness and sales

• Establishing and monitoring KPIs for digital marketing campaigns, newsletters, infographics, videos, animations, websites, landing pages, mobile applications, social media, etc.

• Frequently communicating actionable insights, learnings and reports to the agile marketing team and other stakeholders

• Building new analytical capabilities and tools together with various Teams/Groups across our compan

• Occasionally contributing to projects involving Data engineering, ETL, SQL Queries, Advanced Analytics and AI

• Staying on top of the latest digital analytics, measuring methodologies and technology trends

• Supporting the creation of user stories together with the product owner and participating in sprint meetings

Education and Experience:

• Graduates with a bachelor’s degree in mathematics, economics, information system management, computer science or equivalent

• Experience in data analysis for digital marketing

• Experience working with digital marketing tools together with IT departments

• Experience with personalization, targeting and segmentation

• Experience in data visualization and reporting

• Experience with google analytics, web trends, tableau, QlikView/QlikSense or similar tools

• Knowledge of correlation between transactional analytics data and customer feedback

• Fluency in English. German and French would be advantageous

• Relevant experience in pharmaceutical industry and/or medical device industry is an asset

• Knowledge of SQL, ETL and programing languages such as Python is a plus

• Advanced Data Analytics and AI experience is a plus

• Web Development or other coding experience is a plus

• Experience in leading teams with various skillsets is a plus

Competencies:

• Strong analytical mindset to translate data into meaningful information for the business

• Analytical and data driven approach to digital marketing

• Ability to communicate, facilitate and present in a concise and persuasive manner to peers and senior management

• User centered design perspective to ensure best possible experiences for our customers and patients

• Able to work with cross-functional teams

• Stress-resistant and used to working with deadlines

Current Contingent Workers apply

Not ApplicableNot Indicated

*A job posting is effective until 11:59:59PM on the dayBEFOREthe listed job posting end date. Please ensure you apply to a job posting no later than the dayBEFOREthe job posting end date.

A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.