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AlignTech Product Manager 
China, Shanghai 
137318032

11.08.2024

Job Title:[Product Manager, Ortho Channel]

[GC Marketing]

Job Type:[Full Time]


Job Description

  • Be responsible for product marketing of Invisalign portfolio for teenager and younger patients; act as organization pivot in commercialization planning & execution, marketing asset development & localization, product trainer for both internal & external customers. product adoption tracking & analysis; co-ride with sales team, identify and promote best practices.
  • Participate in growth strategy in teenager segments. Formulate customer insights including doctors, patients and parents, identify opportunity from market dynamics, design programs with clear targets and be responsible for delivering & sustaining results.
  • GrowKOLs in teenager & Phase I orthodonticsand maintain close relationships for smooth cooperation, such as lectures, clinical evidences, consumer educations etc.
  • Be the owner of Teen-related promotions, projects, marketing campaigns, design execution plan, work with stakeholders for delivery and improve ROI.
  • Drive effective communications with teenagers and parents in collaboration with consumer marketing.
  • Regularly report & analyze business performance including sales contribution, potential, product adoption, competition, market dynamics etc. to identify business insights & propose action plan.

Requirements

  • 4+ years in marketing roles; proven track record on product marketing; MBA is a plus.
  • Extensive marketing skills in healthcare industry and consumer marketing.
  • Skillful at project management, event management, communication & presentation.
  • Customer focus while as strategic thinking
  • Ambitious, strong implementation and result-oriented mindset;
  • Good spoken and written Chinese & English.
  • A team player.
  • Able to travel extensively within China (about 30% of working hours)

Education [Degree or equivalent experience]

  • University degree in medicine/marketing/economics. Master or above is a plus
  • Sales & Marketing experience in healthcare industry
  • Good Excel, PowerPoint and presentation skills;