Communications Director jobs in United States, Colorado, Denver

Key Accountabilities:

• Responsible for the creation of a yearly NAM strategy for each area under their remit. This should take into account consumer trend and behavior, Global and Market business needs, what has and has not worked previously
• Ensure execution of strategy across each area of the business (taking direction from paper to consumer)
• Direct all channel teams that support Brand, SPW/TR and Purpose (set direction, oversee briefs, ensure they know how they can support, what success looks like, clear obstacles, keep accountabilities etc)
• Support VP Brand Communication in MaEx process: building, managing, analysis, forecasting and reporting
• Be able to look across the categories to coordinate, money and resources strategically to accomplish our business goals
• Ensure the execution of the Global/NAM calendar (including any locally planned and globally approved Market-specific initiatives)
• Lead local Brand Campaign creation within Global guidelines while servicing NAM sport needs
• Partnership with Media team for Brand Media and category media planning, decisions and execution
• Set reactive strategy and coordinate with BUs to ensure a consistent approach and application of best practies
• Responsible for key KPIs for each area of responsibility and corrective actions / learnings against them § Oversight of agency roster and selection to ensure strong relationships, good direction, diversity of skill sets and perspectives and appropriate pricing (in partnership with procurement)
• Oversee sell-in tools for key milestones
• Consistent planning and communication with BU teams to ensure marketing and product plans are complimentary
• Lead by example in driving a high employee engagement and high performance culture
• Identify and develop high-potential talents, to fuel the team's succession plan
• Oversee full team, give feedback, counsel, help to ensuring strongest team possible

Knowledge Skills and Abilities:

• Progressive experience in brand and/or product marketing
• Leading and managing a diverse team
• Proven ability to take projects from high level strategy all the way to consumer touch points
• Excellent verbal and written communication skills
• Strong presentation, planning, and analytical skills

Qualifications:

• Bachelor’s degree (B.A.), with an emphasis in Marketing/Business/Sales preferred, and
• At least 10 years sports or other product marketing or related experience, 6 years at the managerial level in the Sporting Goods Industry.
• Equivalent combination of education and/or experience may be substituted for degree.

Key Responsibilities:

• Drive financials targets and Kpis for WHS team to ensure profitable growth

• Create channel strategy in alignment with country GM and management team / direct stakeholders to reach expected goals

• Develop strong strategic relationship with main retailers to facilitate implementation of our strategy
• Lead the wholesale team to develop people and identify talents

• Maintain the company policies, processes and guidelines at a high level to ensure compliancy in our daily processes

• Influence internal and external stakeholders to reach the expected targets

• Develop a sell out strategy and action plans with his/her team in WHS to ensure high performance standards of our brands in store

• Lead go to market process for WHS to ensure pre sale plan execution

• Lead the strategic planning for major customers (STAPs) both internally and externally to ensure smooth strategy execution
• Influence the local plan as part of the management team to contribute to the success or our company in the country

Key Relationships:

• WHS Sales Development, WHS VP
• Sales Directors, Market Sales Development, Heads of Customer Service, Market Customer Service lead, KA/Field/Fashion, Sales Coordination
• SCM (Demand Planning, warehouses), Credit Management
• Market support functions (OPS, Finance, Marketing, IT, HR)

Knowledge Skills and Abilities:

• Enhanced functional skills with strong systems, tools and process knowledge in Sales and Customer Service
• Service mindset and excellent planning and organizational skills
• Proven track record of delivering versus measurable sales targets
• High leadership and managerial skills
• Proven track record of successfully managing a team/organization and projects in a matrix organization
• Pragmatic approach with the ability to distinguish between the level of research needed to achieve the desired results

• Highly specialized level of business acumen.
• Extensive depth of theoretical knowledge and organizational practice or expertise across several disciplines.

Requisite Education and Experience / Minimum Qualifications:

• University degree in business, ideally with sales and marketing focus or equivalent professional experience
• 8-10 years Sales and/or business development and/ or Finance experience
• 5 years’ management experience

Join adidas Europe and shape the future! For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration. We aim to be Europe's best sports brand, seeking pioneers and visionaries to join our bold journey. At adidas, you're not just getting a job; you're invited to make a global impact, joining a team that values creativity, courage and innovation. Are you ready to be part of our journey?

Purpose of the Role

Drive and execute brand communication, newsroom, and publishing strategies for Originals & Lifestyle categories in alignment with South East Europe priorities. This role ensures adidas builds brand hype, strengthens marketplace presence, and drives market share and net sales. This position is a maternity cover for a 12-month period, subject to extension.

What you will do

• Implement and execute Zone Brand activation, Newsroom & Publishing strategy across all focused categories aligned with Go-To-Market plan and country specifics and priorities.
• Apply global/Europe reporting tools and monitor performance on a monthly basis connecting brand with commercial KPIs for the categories & the country.
• Develop strong media contacts in the country.
• Create a plan to ensure the brand is “always on”through a good mix of local and global content published on all relevant platforms. Direct the right stories to the right people at the right time.
• Drive & Build a strong partner portfolio linked to our campaigns and brand priorities.
• Lead partner publishing forOriginals & Lifestylecategories in our touchpoints with relevant and impactful local content.
• Ensure all consumer touch points (comms, channel marketing, sport marketing, influencers marketing) are in alignment with country priorities and specifics.
• Lead theOriginals & Lifestylecategory communication plans & brief agencies to guarantee executional excellence aligned with Zone activation plan initiatives and objectives.
• Develop if needed country specific/lead initiatives based on Global guidelines, EU agreement and on Zone Brand Leadership team sign off.
• Control the category investments in accordance with the country activation plan & manage budget targets & Return On Inverstment respecting the Zone priorities and plan.
• Analyze the performance of key campaigns and feedback input to Zone Brand Communication Director.
• Responsible for ensuring all brand marketing tactics live up to brand standards, meet KPI’s and are on-budget/on-time.
• Partner closely with OmniChannel activation Senior Manager and local teams to ensure that all activations are in sync with marketplace touchpoints to enable commercial extension in point of sale across Wholesale and DTC.
• Partner closely with Sports Marketing country Manager to utilize the total portfolio by integrating athletes and clubs in category holistic campaigns.
• Ensure plan and execution of channel activation sell-in tools during GTM circle.
• Drive Corporate PR and Corporate Social Responsibility (CSR) on related to Originals & Lifestyle categories Country level.
• Responsible ofOriginals & Lifestyle category brand marketing MWB execution and ROI analysis process on Country level.
• Provide leadership as well as engage and develop team members in a high-performance environment.

Skills you will need

• University degree in Business, Marketing, or related field.
• 4 or more years of experience in marketing and communications.
• Proven leadership experience managing and developing teams.
• Strong strategic thinking and project management skills.
• Excellent communication and presentation abilities.
• Deep understanding of sports, fashion, and entertainment industries.
• Advanced knowledge of marketing and media KPIs, MWB management, and budget control.
• Ability to manage external partners, agencies, and strong media/partner connections (preferred).
• Fluent in English; fluency in local language preferred.
• Availability to travel up to 30%.

Life at adidas

• Competitive compensation package
• Annual bonus
• Private life & health insurance
• Hybrid working model
• Monthly meal allowance
• Fuel allowance
• Employee Assistance Program
• Employee discount on adidas products

PURPOSE

• Drive Sourcing’s vision to be the Most Agile, Most Competitive, Most Digitalized & Cleanest Supply Base in the industry.
• Develop, implement, and manage sourcing strategies in the respective country in order to meet the company objectives relating to quality, volume, delivery, and cost of sourced products.
• Build relationships with and support implementation of key initiatives in supply partners in order to achieve desired performance outcomes.
• Oversee budget, personnel, and office operations for the country where applicable.

KEY RESPONSIBILITIES

• Implement sourcing strategies within assigned location in order to meet the company objectives relating to quality, volume, delivery, and cost of sourced products.
• Build and maintain business relationships between adidas Sourcing, its key factories, and suppliers are maintained at the highest level of trust and integrity.
• Implement Supply Performance Framework (“SPIKE”) within the assigned location to ensure the company secures, maintains, and supports the highest quality vendors available.
• Manage risks (e.g., political, economic, strategic, etc.) likely to impact business operations in the source locations.
• Ensure implementation of company policy for all operations (Quality, Delivery, Costing, Development, Planning/Ordering/Shipping, Materials)
• Ensure lead times provided by suppliers are in line with Sourcing’s objectives for speed-to-market.
• Ensure supply partners meet company expectations/targets for social and environmental topics.
• Ensure all operations comply with relevant local laws (general and labour) and respect basic human rights, health, and safety of all employees and the environment.
• Work closely with other Sourcing teams to apply and reinforce best practices, standards, and disciplines in the location.
• Develop strong relationships with the relevant Creation Centres to ensure the sourcing strategy is fully aligned with the needs of the adidas.
• Ensure right level of collaboration and capabilities in Digital, Development, and Manufacturing in Tier1 supply partners.
• Form and maintain the appropriate organizational structures for end-to-end process performance. Identify and develop future talent, and ensure appropriate leadership skills are present at every level through effective motivation, coaching, training, and development of direct reports and teams in the location
• Maintain adidas’ public image at the highest possible level through professionalism, integrity, and contribution to the local community.
• Ensure all sourcing operations and practices fully comply with adidas’ Responsible Sourcing& Purchasing Policy, adidas standards and legal requirements, while managing the relevantprocesses internally and externally.
• Role model leadership to foster a culture of Diversity Equity & Inclusion that strives for an inclusive workplace.
• Develop and coach team to ensure the best standards of performance, appropriate skillsets and strong succession plans are in place.

KEY RELATIONSHIPS

• Global Sourcing
• Global Brands
• Product Operations
• Other Global Function team: Social and Environmental Affairs / Government Affairs
• Sourcing Supply Partners

KNOWLEDGE SKILLS AND ABILITIES

• Breadth of management experiences across various industries (especially manufacturing)
• Strong conceptual thinking and business acumen
• Strong influencing and communication skills (written and spoken)
• Fluent in English (written and spoken)
• Strong MS Office Skills
• Strong leadership skills and ability to lead multidimensional teams.

REQUISITE EDUCATION AND EXPERIENCE

• University degree in engineering or a technical field (e.g., materials science, chemistry, physics, etc.) or non-technical field coupled with relevant work experiences.
• Minimum 12+ years of relevant business experience and 5+ years of people management experience
• Willingness to travel frequently (including internationally)

Purpose & Overall Relevance for the Organization:

Leveraging the expertise of your immediate team and the broader eCommerce and Digital Analytics community, you analyze a wide range of digital performance metrics to uncover growth opportunities. Your insights help enhance brand visibility, expand product availability, and drive sales, ultimately accelerating digital sell-through and increasing market share.

Key Responsibilities:

• Develop and maintain the reporting framework to provide the Partner Program, Partnership Marketing, and Gift Card teams with a single source of truth for key digital metrics, highlighting performance progress and growth opportunities.
• Lead financial planning for these business models through the monthly Integrated Business Planning (IBP) cycle and forecasting tools.
• Proactively identify future commercial opportunities, such as assortment optimization, pricing architecture, and content enhancements, using reliable data sources and tracking their impact over time.
• Maintain and enhance the existing analytics suite while building new, scalable tools that deliver actionable insights to drive net sales and market share growth.
• Guide your team in leveraging digital tools to track, measure, and analyse key customer performance across Europe, with a strong focus on generating actionable insights.
• Champion the adoption and effective use of digital shelf tools across key digital accounts, ensuring clarity of purpose and maximizing product visibility and availability.
• Continuously evaluate and refine the suite of analytics tools to ensure alignment with evolving business needs and strategic goals.
• Serve as the primary point of contact for all Digital Sales analytics topics across both European and Global teams.
• Regularly present insights, tools, and performance updates at Digital Sales and Europe eCommerce forums, including Trade Meetings and team huddles.

Leadership:

• Lead and mentor a team of 4 business analysts, supporting their day-to-day responsibilities and fostering a culture of continuous improvement and professional development.
• Upskill the broader Digital Sales and eCommerce teams by promoting the use and understanding of key analytics tools.
• As one of the leaders in the Europe eCommerce community, collaborate closely with peers to drive an inclusive and performance-based culture through the leadership framework values.

• Set clear objectives, measurable targets and establishing a growth mindset.
• Communicate our strategy in a consistent and compelling manner.
• Create a learning environment through active coaching & two-way feedback.
• Unlock the creativity of your team and inspire them to deliver actionable insights.

Key Relationships:

• Digital Sales pillars
  • Platform Trading
  • Digital Partnerships
  • Partner Experience & Operations
• eCommerce
  • Sales Planning & Analytics
  • Finance
• Global Digital Analytics

Knowledge, Skills and Abilities:

• Ability to confidently present quantitative and qualitative data led analysis to management & translate messages and stories in a simple way
• Solution-oriented with a focus on achieving results
• Keen interest in deriving insights from large data sets
• Ability to derive the inter-connected nature between various data points
• Outstanding analytical and problem-solving skills
• Knowledge of analytics tools (e.g., Databricks, SQL, Power BI, Python)
• Excellent organizational and planning skills
• Advanced Excel skills and high proficiency in spreadsheet analyses
• Flexibility to handle multiple tasks simultaneously and to work under pressure
• Highly motivated, with the ability to work in deadline driven environment
• Comfortable with working in an international environment
• Fluent English is necessary; another European language would be beneficial.

Requisite Education and Experience / Minimum Qualifications:

• University degree is preferred
• At least 5 - 7 years of professional experience indigital/eCommerce, Digital Analytics, Business Analytics or equivalent
• 3+ years of experience in leading a data focused team to deliver high performance
• Experience in working with digital metrics & a history of leveraging these to increase sales performance in a digital multi-brand environment
• Experience working in the Sporting Goods & Fashion industry preferable, or relatable industries FMCG
• Proven experience in driving change across a large-scale organization

Key Responsibilities:

• Be a partner to the Director, Brand Commnication in the planning of brand communication strategies to support key priorities across the Running business seasonally, laddering up to the annual category objectives.
• Lead in the outlining of the strategic brand communications plans for marketing campaigns/priorities across Running seasonally, in partnership with larger category and comms teams and key cross-functional partners. Ownership of these plans includes the development of project tools such as calendars, GTM info decks or SharePoints, meetings, etc.
• Responsible for the daily management of internal and external resources (agencies) related to campaign production, in partnership with wider team.
• Maintain a deep understanding of the category business/sell-in and the target consumers in NAM in order to help inform planning decisions and drive NS.
• Maintain close strategic ties with global category counterparts to inform global asset creation ensuring all local category needs are met.
• Where necessary, drive or support the creation of local tool production to support WHSL marketing priorities while maintaining category integrity.
• Maintain strong relationships and consistent communication with diverse cross-functional marketing teams to ensure a consistant and consumer-relevant message is brought to life in the NAM market across all key touchpoints.
• Effectively manage supporting comms team with clear direction, delegation, advice and partnership.

Key Relationships:

Brand Communications Leaders and counterparts (NAM)

BU Leads

DTC Marketing (ECOM + B&M)

Trade Marketing

Digtal Marketing

Spoma Global Brand Comms leads

KPIs:

Brand KPI‘s

Market share (by category / country)

Execution excellence of brand concepts/stories

Knowledge, Skills and Abilities:

• Brand manager with significant marketing knowledge and experience in sport and/or fashion/lifestyle categories.
• Fluent in English (writing and verbal)
• A team player with strong interpersonal skills
• High level of organization with a structured, methodical way of working
• Advanced skills across all Microsoft office software
• Good at building relationships across a variety of levels
• Strong negotiation skills

Requisite Education and Experience / Minimum Qualifications:

• 6 years + broad marketing experience across all areas
• 2 years+ experience managing communications in a leading sports/and or fashion brand environment
• Degree educated preferably in a Marketing discipline
• Impactful people management experience