Adidas SENIOR MANAGER BRAND COMMUNICATIONS 

United States, Colorado, Denver 

753399998

Key Responsibilities:

• Be a partner to the Director, Brand Commnication in the planning of brand communication strategies to support key priorities across the Running business seasonally, laddering up to the annual category objectives.
• Lead in the outlining of the strategic brand communications plans for marketing campaigns/priorities across Running seasonally, in partnership with larger category and comms teams and key cross-functional partners. Ownership of these plans includes the development of project tools such as calendars, GTM info decks or SharePoints, meetings, etc.
• Responsible for the daily management of internal and external resources (agencies) related to campaign production, in partnership with wider team.
• Maintain a deep understanding of the category business/sell-in and the target consumers in NAM in order to help inform planning decisions and drive NS.
• Maintain close strategic ties with global category counterparts to inform global asset creation ensuring all local category needs are met.
• Where necessary, drive or support the creation of local tool production to support WHSL marketing priorities while maintaining category integrity.
• Maintain strong relationships and consistent communication with diverse cross-functional marketing teams to ensure a consistant and consumer-relevant message is brought to life in the NAM market across all key touchpoints.
• Effectively manage supporting comms team with clear direction, delegation, advice and partnership.

Key Relationships:

Brand Communications Leaders and counterparts (NAM)

BU Leads

DTC Marketing (ECOM + B&M)

Trade Marketing

Digtal Marketing

Spoma Global Brand Comms leads

KPIs:

Brand KPI‘s

Market share (by category / country)

Execution excellence of brand concepts/stories

Knowledge, Skills and Abilities:

• Brand manager with significant marketing knowledge and experience in sport and/or fashion/lifestyle categories.
• Fluent in English (writing and verbal)
• A team player with strong interpersonal skills
• High level of organization with a structured, methodical way of working
• Advanced skills across all Microsoft office software
• Good at building relationships across a variety of levels
• Strong negotiation skills

Requisite Education and Experience / Minimum Qualifications:

• 6 years + broad marketing experience across all areas
• 2 years+ experience managing communications in a leading sports/and or fashion brand environment
• Degree educated preferably in a Marketing discipline
• Impactful people management experience