Adidas DIRECTOR BUSINESS ANALYTICS DIGITAL SALES EUROPE 

United States, Colorado, Denver 

486415104

Purpose & Overall Relevance for the Organization:

Leveraging the expertise of your immediate team and the broader eCommerce and Digital Analytics community, you analyze a wide range of digital performance metrics to uncover growth opportunities. Your insights help enhance brand visibility, expand product availability, and drive sales, ultimately accelerating digital sell-through and increasing market share.

Key Responsibilities:

• Develop and maintain the reporting framework to provide the Partner Program, Partnership Marketing, and Gift Card teams with a single source of truth for key digital metrics, highlighting performance progress and growth opportunities.
• Lead financial planning for these business models through the monthly Integrated Business Planning (IBP) cycle and forecasting tools.
• Proactively identify future commercial opportunities, such as assortment optimization, pricing architecture, and content enhancements, using reliable data sources and tracking their impact over time.
• Maintain and enhance the existing analytics suite while building new, scalable tools that deliver actionable insights to drive net sales and market share growth.
• Guide your team in leveraging digital tools to track, measure, and analyse key customer performance across Europe, with a strong focus on generating actionable insights.
• Champion the adoption and effective use of digital shelf tools across key digital accounts, ensuring clarity of purpose and maximizing product visibility and availability.
• Continuously evaluate and refine the suite of analytics tools to ensure alignment with evolving business needs and strategic goals.
• Serve as the primary point of contact for all Digital Sales analytics topics across both European and Global teams.
• Regularly present insights, tools, and performance updates at Digital Sales and Europe eCommerce forums, including Trade Meetings and team huddles.

Leadership:

• Lead and mentor a team of 4 business analysts, supporting their day-to-day responsibilities and fostering a culture of continuous improvement and professional development.
• Upskill the broader Digital Sales and eCommerce teams by promoting the use and understanding of key analytics tools.
• As one of the leaders in the Europe eCommerce community, collaborate closely with peers to drive an inclusive and performance-based culture through the leadership framework values.

• Set clear objectives, measurable targets and establishing a growth mindset.
• Communicate our strategy in a consistent and compelling manner.
• Create a learning environment through active coaching & two-way feedback.
• Unlock the creativity of your team and inspire them to deliver actionable insights.

Key Relationships:

• Digital Sales pillars
  • Platform Trading
  • Digital Partnerships
  • Partner Experience & Operations
• eCommerce
  • Sales Planning & Analytics
  • Finance
• Global Digital Analytics

Knowledge, Skills and Abilities:

• Ability to confidently present quantitative and qualitative data led analysis to management & translate messages and stories in a simple way
• Solution-oriented with a focus on achieving results
• Keen interest in deriving insights from large data sets
• Ability to derive the inter-connected nature between various data points
• Outstanding analytical and problem-solving skills
• Knowledge of analytics tools (e.g., Databricks, SQL, Power BI, Python)
• Excellent organizational and planning skills
• Advanced Excel skills and high proficiency in spreadsheet analyses
• Flexibility to handle multiple tasks simultaneously and to work under pressure
• Highly motivated, with the ability to work in deadline driven environment
• Comfortable with working in an international environment
• Fluent English is necessary; another European language would be beneficial.

Requisite Education and Experience / Minimum Qualifications:

• University degree is preferred
• At least 5 - 7 years of professional experience indigital/eCommerce, Digital Analytics, Business Analytics or equivalent
• 3+ years of experience in leading a data focused team to deliver high performance
• Experience in working with digital metrics & a history of leveraging these to increase sales performance in a digital multi-brand environment
• Experience working in the Sporting Goods & Fashion industry preferable, or relatable industries FMCG
• Proven experience in driving change across a large-scale organization