Adidas SENIOR DIRECTOR HORIZONTAL COMMUNICATIONS PURPOSE TRAINING & SPORTSWEAR 

United States, Colorado, Denver 

898511962

Key Accountabilities:

• Responsible for the creation of a yearly NAM strategy for each area under their remit. This should take into account consumer trend and behavior, Global and Market business needs, what has and has not worked previously
• Ensure execution of strategy across each area of the business (taking direction from paper to consumer)
• Direct all channel teams that support Brand, SPW/TR and Purpose (set direction, oversee briefs, ensure they know how they can support, what success looks like, clear obstacles, keep accountabilities etc)
• Support VP Brand Communication in MaEx process: building, managing, analysis, forecasting and reporting
• Be able to look across the categories to coordinate, money and resources strategically to accomplish our business goals
• Ensure the execution of the Global/NAM calendar (including any locally planned and globally approved Market-specific initiatives)
• Lead local Brand Campaign creation within Global guidelines while servicing NAM sport needs
• Partnership with Media team for Brand Media and category media planning, decisions and execution
• Set reactive strategy and coordinate with BUs to ensure a consistent approach and application of best practies
• Responsible for key KPIs for each area of responsibility and corrective actions / learnings against them § Oversight of agency roster and selection to ensure strong relationships, good direction, diversity of skill sets and perspectives and appropriate pricing (in partnership with procurement)
• Oversee sell-in tools for key milestones
• Consistent planning and communication with BU teams to ensure marketing and product plans are complimentary
• Lead by example in driving a high employee engagement and high performance culture
• Identify and develop high-potential talents, to fuel the team's succession plan
• Oversee full team, give feedback, counsel, help to ensuring strongest team possible

Knowledge Skills and Abilities:

• Progressive experience in brand and/or product marketing
• Leading and managing a diverse team
• Proven ability to take projects from high level strategy all the way to consumer touch points
• Excellent verbal and written communication skills
• Strong presentation, planning, and analytical skills

Qualifications:

• Bachelor’s degree (B.A.), with an emphasis in Marketing/Business/Sales preferred, and
• At least 10 years sports or other product marketing or related experience, 6 years at the managerial level in the Sporting Goods Industry.
• Equivalent combination of education and/or experience may be substituted for degree.