Strategy & Planning Lead Global Marketing jobs at Uber

What the Candidate Will Do

1. Strategic Ownership: Proactively identify business needs and issues for Moto and UberGo. Prioritize projects for the team to define the best path to meet strategic objectives. Motivate the team by explaining the big-picture context and aligning their work with the broader company vision
2. Business Sense & Problem Solving: Translate insights from operational and financial metrics into strategy and action plans. You will identify the root cause of risks and opportunities and propose multiple practical solutions. You'll advise leadership on tough trade-offs and propose solutions that may involve several teams with a strong impact.
3. Team Leadership: Empower your team to implement, optimize, and scale core analyses and processes. You will be responsible for delegating tasks and responsibilities to appropriate team members
4. Product & Cross-functional Collaboration: Partner with global and local teams on high-impact and critical initiatives. You will maintain strong working relationships with partners across operations, marketing, customer support, product, policy, and legal to execute new product launches
5. Execution: Oversee the execution of local improvements to ensure market growth and reliability for low-fare products. Monitor metrics to ensure business performance and support decision-making with a strong analytical approach

Basic Qualifications

1. Data-Driven Mentality: You must be able to make strategic decisions based on data analysis and interpretation which includes having experience with data analysis and the ability to interpret and present data to various audiences
2. Communication: Demonstrated experience interpreting and presenting data in an engaging and comprehensive manner. You should be able to advocate for your team and ensure its voice is heard
3. Teamwork: A track record of promoting a team environment where individuals can communicate freely and contribute. You should be able to maintain healthy working relationships, even in disagreement, and actively seek out diverse opinions and feedback
4. Planning & Organization: The ability to plan complex, multi-faceted projects, defining timelines, deliverables, interdependencies, and resource allocation
5. Professional Experience: Five or more years of professional experience, with at least two years in a role that involved people management

Preferred Qualifications

1. Stakeholder management: Involving Public Policy, Legal, and Communication teams
2. Product Acceleration: Experience growing products from 1-100
3. Data analysis tools: SQL, Phyton, and visualization tools

* Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to .

This role demands a unique blend ofdata fluency and stakeholder leadership. The ideal candidate is as comfortable writing SQL queries and building models in BI tools as they are presenting go-to-market strategies to Regional General Managers and Sales leaders. You will design and run the global bookbuilding process, treating it like a product - scoping, testing, iterating, and scaling with rigor.

With global scope and high visibility, this role sits at the intersection of. You will shape how Uber for Business structures its sales engine, ensuring that our sales teams are positioned for success and that we maximize impact across our $700M+ and growing global portfolio.

Bookbuilding Strategy & Execution

• Own the global process for building and balancing seller books across regions, ensuring equitable account allocation and alignment with strategic priorities.
• Develop, test, and operationalize the queries, data sources, and logic that underpin bookbuilding

Data & Insights

• Leverage SQL, Python, and BI tools to design scalable models and insights for segmentation, territory design, and headcount planning.
• Synthesize complex data sets into actionable recommendations for sales leaders.

Stakeholder Management & GTM Alignment

• Partner with Regional General Managers, Country Managers, and Sales Leaders to align on bookbuilding strategy, segmentation adjustments, and headcount planning.
• Act as the trusted advisor on GTM strategy, presenting recommendations and driving alignment across leadership.

Change Management & Communication

• Lead global communication and change management for territory rebalancing and segmentation shifts.
• Drive adoption and clarity around changes, ensuring smooth transitions and minimal disruption to sellers.

Program & Process Management

• Manage bookbuilding like a product, creating a repeatable and transparent playbook for how books evolve each half.
• Run a scrum-like model for iteration and improvement, ensuring the process is hyper-organized and efficient.

Basic Qualifications

• 6+ years of experience in Sales Operations/Sales Strategy
• Advanced proficiency in SQL (query building and optimization) and hands-on experience with BI tools (e.g., Tableau, Looker, PowerBI).
• Strong proficiency with Python (data manipulation, automation, analytics workflows).
• Demonstrated program management experience — organized, detail-oriented, and process-driven.
• Bachelor’s degree in Business, Analytics, Economics, Computer Science, or related field.

• Experience in global Sales Operations or within a high-growth SaaS/B2B environment.
• Familiarity with Salesforce.com and sales data workflows.
• Proven ability to communicate complex ideas effectively across technical and non-technical stakeholders.
• Track record of driving organizational change and aligning cross-functional teams around new processes.
• Experience working in a marketplace or multi-sided platform environment.

What the Candidate Will Do

1. Manage team performance and drive results, guide adherence to policies
2. Lead, coach, mentor, and motivate employees
3. Partner with the Recruiting team on hiring
4. Lead improvements on support logic and processes
5. Address and resolve escalations or further escalate
6. Maintain stakeholder relationships
7. Drive accountability for policies and other guidelines
8. Execute root cause analysis action plans from escalations and agents’ performance
9. Leverage audit results from Service Quality members and guide towards progressive improvements; identify opportunities for additional training & development
10. Complete administrative and HR related tasks for the team

Basic Qualifications

• Some experience in retail, hospitality, or customer service in-person or contact center environment
• FOR INTERNALS: At least 1 year of informal leadership or SME experience
• FOR EXTERNALS: At least 1 year of people management experience
• Basic project management skills
• Proficiency in Google Suite
• Schedule flexibility for a 24/7 environment

Preferred Qualifications

• Supervisory or leadership experience—You have a demonstrated ability to set team goals, drive accountability, develop talent, and stay calm through challenging situations
• Maintain a positive, can-do demeanor and encourage others to do the same
• Excellent written and verbal communication skills
• Excellent interpersonal skills – You establish trust and effective working relationships with internal and external partners
• Strong time-management and organizational habits —You prioritize work effectively and drive multiple projects to completion at once

For Chicago, IL-based roles: The base hourly rate amount for this role is USD$29.50 per hour.

You will be eligible to participate in Uber's bonus program, and may be offered other types of comp. You will also be eligible for various benefits. More details can be found at the following link .

What You'll Do

• Work with internal channel managers (ie: FB/IG, TikTok channel managers) to brief external agencies and produce new creative (that follows best practices, cutting edge trends, and gives a nod to local nuances) for performance marketing
• Lead creative optimization testing roadmaps for evergreen acquisition-campaigns on paid social/display/video channels
• Using in-house measurement tools, pull creative performance insights to inform future asset development and optimization
• Work with the cross-functional internal applied science teams and channel teams to craft creative experiments (such as A/B Testing), track the impact of new creative, and make decisions regarding next steps

• Project manage new creative productions from start to finish, including:

  • outlining the scope of the request
  • briefing creative ad agencies focused on acquisition creative
  • working with marketing legal teams on approvals
  • provide creative feedback/direction during agency reviews
  • work with localization teams and local teams
  • develop test plans across various channels (Meta, TikTok, Google, etc)
  • organize and pull results to understand the impact of creative optimization in performance marketing

• Educate other teams (inside & outside of performance marketing) on creative testing results

• Create creative templates and storyboards yourself through our internal creative tools and resources
• Write acquisition-focused copy for text-based channels such as paid search, display, and job boards.

Basic Qualifications

• Bachelor's degree and 2+ years of experience with performance marketing channels (i.e. social, display, mobile app marketing, app stores, SEM, etc.) either leading campaigns or producing creative
• Knowledge of today's social media trends and the content that grabs attention, spreads widely, and stays current
• Previous in-office experience, as this role requires in-person office attendance, and is considered hybrid

Preferred Qualifications

• Experience pulling creative reporting from platforms (ie: Meta, TikTok, Google Ads), Tableau, and general curiosity about performance marketing data
• Genuine curiosity in understanding what ad variation drove results and why
• Experience partnering with creative agencies to produce new performance based creative and an understanding of best practices for acquisition/performance creative vs. brand awareness goals
• DIY digital ad creation
• Performance copywriting
• Project management skills inclusive of prioritization, organization, stakeholder management, and accountability to timelines
• Proven ability to work cross-functionally with product, design, analytics, and digital marketing teams
• A desire to move quickly and experiment with new ideas
• Excellent communication skills: written, verbal, and visual
• Experience with dynamic content optimization engines preferred
• Experience producing content/ads in multiple languages, cultures, and countries around the world
• Fluent in multiple languages is a plus
• Tech industry experience

For New York, NY-based roles: The base salary range for this role is USD$108,000 per year - USD$120,000 per year.

For San Francisco, CA-based roles: The base salary range for this role is USD$108,000 per year - USD$120,000 per year.

We’re looking for a strategic and data-driven professional to join the Delivery Commercial Operations team in LATAM as a Senior Strategy & Planning Associate. In this role, you'll champion product adoption and drive demand generation through scalable strategies and tools.

• Act as a regional product champion for Offers: support rollouts, gather feedback, manage escalations, and promote adoption

• Lead planning cycles: define annual and quarterly targets, align with incentive plans, and benchmark against competitor offerings

• Enable commercial teams: lead office hours and training sessions, share best practices, and offer consultative support for campaign optimization

• Design and scale adoption strategies across managed and unmanaged merchants, ensuring alignment with local and global goals

• Build and maintain performance dashboards, automated tools, and offer recommendation systems

• Support the commercial organization with data analysis and insights to inform execution and unlock growth opportunities

• Strong communication skills and the ability to collaborate across functions and influence stakeholders

• Experience presenting to large audiences and driving alignment across teams

• Solid analytical skills, with hands-on experience in Sheets and SQL

• Organizational strength to manage multiple projects and deadlines

• Strategic mindset with an ability to move into execution when needed

• Fluency in English and Spanish

• 5+ years of experience in Strategy & Planning, Sales Operations, Business Analytics, Marketing Ops, or Consulting

• Experience working with CRM platforms (Salesforce or similar)

• Experience with product enablement and commercial tooling

• Exposure to regional or global cross-functional environments

• Comfortable navigating ambiguity and prioritizing effectively in fast-paced settings

* Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to .

About the Role

You will be responsible for designing, launching, and scaling data-driven programs and growth campaigns that drive adoption, retention, and engagement for Uber for Business across APAC. With a deep understanding of customer marketing, you will develop hyper-local, insight-led campaigns that cater to diverse market needs while contributing to measurable business outcomes.

You will work cross-functionally with Local Ops, Global Strategy & Planning, Product and Engineering as well as with our Sales & Growth teams. A strong focus on premiumisation, user segmentation and incentive experimentation will be key to your success in delivering performance-driven campaigns.

You’ll be customer obsessed and work tirelessly to understand our users and what regional channels we can leverage to influence them.

This is not just another CRM role. While email is one of your core tools, your impact spans the full lifecycle marketing mix — from loyalty partner integrations and product marketing comms to in-app messaging, paid partnerships, research and audience segmentation. You'll define the right levers for each growth opportunity, combining creativity, data, and cross-functional alignment to drive results.

The Impact You'll Have

• End-to-End Campaign Management: Own the campaign roadmap, from ideation and audience targeting to A/B testing and working with our deployment team right through to analysis, and iteration, across multiple markets in APAC.
• Regional Strategy & Execution: Localize and scale proven tactics across markets; identify unique regional and country-level opportunities and audience segments to test and grow.
• Cross-Functional Collaboration: Serve as a strategic partner to regional and global stakeholders (Country and Regional GMs, StratOps, Local Ops, Global CRM, Product) to align marketing initiatives with business priorities and performance goals.
• Customer-Centric Program Design: Design lifecycle journeys that deliver relevance and value to business travellers, including loyalty programs (eg. Qantas Frequent Flyer) and premiumisation promotional campaigns.
• Product Launches & Growth Initiatives: Support on GTM strategies for regional product launches and feature rollouts. Collaborate with Product Marketing & Ops to design campaigns that drive awareness & adoption ensuring launches are leverages to increase usage across the region.
• Performance Analysis & Insight Sharing: Track and report on campaign effectiveness (e.g., Trip lift, Gross Booking impact, ROI), drawing insights to inform future strategies and share learnings globally.
• Audience Research & Personal Development: Spearhead regional research into the existing base, uncovering actionable insights to inform messaging, personas and use cases.
• Tooling & Operational Expertise: Build technical fluency in campaign tools to enhance campaign scalability, troubleshoot issues , and improve executional efficiency.

The Experience You'll Bring

• 5-7 years of experience in B2C and/or B2B CRM, lifecycle, or growth marketing, with a proven track record of driving measurable business results through end-to-end campaign execution
• Strong analytical skills with the ability to interpret data, draw insights, and translate them into action (e.g., A/B testing, ROI analysis, user segmentation)
• Experience managing multiple cross-functional projects in a fast-paced environment, balancing short-term performance goals with long-term strategic planning
• Demonstrated ability to collaborate with global and regional stakeholders, including Ops, Strategy, Product, and Engineering teams
• Excellent written and verbal communication skills, with experience presenting to senior stakeholders
• Comfort working with data — including interpreting dashboards, partnering with data teams, and basic SQL literacy
• Proficiency with a CRM marketing toolset or platforms (e.g., Salesforce Marketing Cloud, Braze, Hubspot, or equivalent)

Bonus Points:

• Pan APAC experience
• Fluent in English, with other languages an advantage.
• Localisation experience
• Industry (travel or delivery) experience
• Familiarity with loyalty programs, airport or travel marketing, or premium product positioning
• Database querying (SQL), data visualisation (Tableau) and database growth marketing skills

* Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to .

What you'll do:

• Pitch, sell and negotiate the newest product in the U4B portfolio to diverse decision makers inside SMB companies in every industry.
• Prospect new leads and opportunities to build and maintain a strong pipeline.
• Hit bi-annual and quarter targets (quota carrying role).
• Construct, forecast, and run your sales pipeline via Salesforce CRM.
• Develop your sales skills: Probe for objections, remove obstacles, and eliminate barriers to gain commitment with customers.
• Work with a unique multifunctional team inside one of our most important lines of business.
• Contribute on building and developing a new U4B product launch in the region.
• Participate in periodic team reviews and updates on business progress, best practice sharing etc.
• Create documents like process playbooks, performance trackers etc. to help the team scale efficiently.

• 2+ years of B2B experience, with at least 1 years in an Account Executive role or equivalent. SaaS experience is a plus.
• Bachelor's degree in business administration or related field
• Proficiency in English
• Excellent verbal and written communication skills
• Proven track record of growing a customer base and exceeding revenue targets and company goals
• Self-starter, comfortable working autonomously with high volume and under pressure typical of SMB sales
• Proficiency in pipeline management, sales techniques, prioritization, and setting clear expectations
• Proficiency in leveraging data-driven insights to refine sales strategies
• To be driven and passionate about a fast-paced team environment, working with high pressure and high expectations
• Resilience, adaptability, proactivity, taking care of ambiguity, and a can-do attitude
• Creativity, organization and process-orientation to simultaneously handle hundreds of prospects

* Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to .