Marketing Data Analyst Mobile Experience Arabic Speaking jobs at Samsung in China, Qingdao City

How You Will Make An Impact

• Drive and manage digital & social campaigns for the brand and various products throughout the year
• Responsible for developing digital & social creatives with help from creative agencies and making them live across all channels with help from media agencies
• Build strong creative content and campaign strategies to boost all touchpoints and optimize website conversions by working closely with the store team
• Collaborate with internal stakeholders (divisions, HQ, etc.) to ensure consistency and timeliness with other marketing channels
• Manage live shows, live commerce, and real-time content formats that enhance product engagement and drive conversion

What You’ll Need

• 8-11 years of experience in Digital Marketing and Social Media
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Proven track record in leading content development, creative strategy, and live/social show production
• Strong experience in developing performance-driven digital & social campaigns across all funnel stages
• Previous experience in Live Commerce, Live Content Creation, and Social/Video Content Development is a strong advantage
• A blend of experience from brand-side and media/creative agency is preferred

Why You’ll Love Working with Us

• Competitive salary and performance-based incentive plan for all levels
• Flexible working hours schedule
• Visa, Top-Tier medical insurance plan and life insurance
• 22 days of paid annual leave plus public holidays
• An additional day off for your birthday!
• Yearly air ticket allowance & monthly parking allowance (if applicable)
• Free Employee Social Clubs (Padel, Korean & Arabic Language Clubs)
• Access to discounts on a wide range of Samsung products
• On-site Cafeteria with free coffee and fruits
• 1 Volunteering Day per year
• Employee Referral Program - We want great talents like you!
• 24/7 access to the Samsung Learning Platform
• A creative, collaborative, and inclusive company culture

Below-the-Line (BTL), Events, and Retail Print Materials

• Oversee BTL activities, including events, promotions, and experiential marketing, to enhance brand visibility and engagement.
• Coordinate the production and distribution of retail print materials, ensuring brand consistency and high-quality deliverables.
• Follow up on the execution and feedbacks & plans necessary improvements for upcoming tasks.

Above-the-Line (ATL)

• Oversee ATL activities, including PR, CRM, Digital Marketing, and influencer Management with related cross-functional teams
• Coordinate the agency briefing and follow up on the execution in line with the department's priorities.

Campaign Planning and Execution

• Perform in-depth development of a systematic communication strategy for the new product (or new product line-up) based on the environmental analysis of the market, competitor and product.
• Drive the creative concept planning of multi-dimensional campaigns that touch various consumer touchpoints.
• Assist in the execution of marketing campaigns across various channels, ensuring timely and effective implementation.
• Monitor campaign performance, analyse data, and provide regular reports to the Marketing Manager and upper management to evaluate effectiveness and identify optimisation opportunities.
• Announce the campaigns to call centre, field team and partners and ensure the best visibility & execution
• Continuously refine and improve campaign strategies based on insights and market trends.
• Develops short- and long-term marketing campaigns and product launch plans, from planning to final execution, including reporting and KPI analysis.
• Works with legal teams to create campaign terms and conditions, communication disclaimers, and ensures regional adaptability of campaigns.

Collaboration and Communication

• Work closely with cross-functional teams, such as creative, sales, product development, and retail, to ensure alignment and seamless execution of marketing initiatives.
• Foster strong relationships with external agencies and vendors, effectively managing partnerships to deliver projects within budget and timeline constraints.
• Follows and creates digital, event, PR, CRM, and retail marketing executions by collaborating closely with Corporate Marketing and Retail teams.

Market Research and Innovation

• Conduct market research and competitor analysis to identify emerging trends and opportunities.
• Stay updated on industry best practices and new marketing techniques, bringing innovative ideas to enhance campaigns and strategies.
• Able to read BIG Data & suggest actions for marketing

Strategy Alignment and Reporting

• Contribute to the development and alignment of marketing strategies with overall business objectives.

What You’ll Need

• Bachelor’s Degree in a related field. MBA Marketing as an advantage
• 5-7 years of experience in marketing, preferably in a multinational company, FMCGs or the Consumer Electronics industry
• Hands-on experience in events planning & execution in UAE and/or GCC
• Ability to perform and work as a team player under strict deadlines
• Self-starter being able to work under minimal supervision
• Excellent quantitative aptitude, commercial acumen, good persuasion skills and assertive nature
• Thorough understanding of marketing and negotiating techniques
• Self-motivated with a results-driven approach
• Aptitude in delivering attractive presentations & reports
• Demonstrated ability to lead creative agencies, manage retail touchpoint creatives, and oversee external partners and agencies.
• Proven ability and alignment skills to engage in discussions with customers and partners for co-marketing executions.

Why You’ll Love Working with Us

• Competitive salary and performance-based incentive plan for all levels
• Flexible working hours schedule
• Visa, Top-Tier medical insurance plan and life insurance
• 22 days of paid annual leave plus public holidays
• An additional day off for your birthday!
• Yearly air ticket allowance & monthly parking allowance (if applicable)
• Free Employee Social Clubs (Paddle, Korean & Arabic Language Clubs)
• Access to discounts on a wide range of Samsung products
• On-site Cafeteria with free coffee and fruits
• 1 Volunteering Day per year
• Employee Referral Program - We want great talents like you!
• 24/7 access to the Samsung Learning Platform
• A creative, collaborative, and inclusive company culture

How You Will Make An Impact

• Collect, clean, transform, and validate large data sets from multiple sources.
• Develop and maintain Power BI dashboards and reports to support business decision-making.
• Create and optimise DAX formulas for complex data modelling and calculations in Power BI.
• Design and execute ETL processes using Power Query in Excel and Power BI for efficient data transformation.
• Perform advanced Excel analysis, including pivot tables, complex formulas, conditional formatting, and data visualisation.
• Write and optimise SQL queries for data extraction, manipulation, and analysis from relational databases.
• Apply basic Python scripts (e.g., Pandas, NumPy) for data pre-processing, automation, or analysis tasks when necessary.
• Implement process automation solutions using tools such as Power Automate, VBA, or Python to reduce manual data handling and reporting efforts.
• Collaborate with cross-functional teams to gather requirements and deliver actionable data insights.
• Ensure data integrity, quality, and accuracy across reports and analyses.
• Analyse store sales data engagement to identify low-performing KPIs (Key Performance Index) of the retailers and participate in the proposal of collaboration with retailers.
• Carry out retail mapping to select the stores with the highest growth potential with retailers to achieve the maximum return on investment.
• SKU (Stock Keeping Unit) optimisation & analysis to determine the most suitable products to display in stores based on retail mapping and the sales characteristics of each store.
• Market share analysis, based on product & SKU - City based
• Responsible for ensuring data is translated into relevant interpretations and recommendations for business teams across the organisation through the development and maintenance of key KPI metric dashboards
• Create channel/customer profiles and segmentations, enabling teams to grow and deepen the business strategy.
• Manage related KPIs to measure, control, and benchmark reporting processes.
• Work with business partners to capture and understand functional requirements and develop sophisticated queries, and provide reports accordingly.

What You’ll Need

• Bachelor’s degree in Business Analytics, Statistics, Economics, Computer Science, or a related field.
• 5-7 years of relevant experience in data analytics
• Knowledge of the visual display market (TVs, monitors, digital signage, etc.) is highly desirable.
• Advanced Excel (formulas, pivot tables, charts, conditional formatting, data validation)
• Power Query (data shaping, merging, appending, transformations)
• Power BI (dashboard/report building, DAX, data modelling)
• DAX formula writing (measures, calculated columns, KPIs)
• SQL (select, joins, subqueries, aggregations)
• Basic Python (data manipulation with Pandas, simple automations)
• Familiarity with Automation Tools (Power Automate, VBA, or similar)
• Strong analytical and problem-solving skills
• Good communication skills to present data-driven insights. Excellent communication skills, with the ability to translate complex data into actionable insights.
• Self-starter being able to work under minimal supervision
• Good team player, well presented, professional, and dedicated

Why You’ll Love Working with Us

• Competitive salary and performance-based incentive plan for all levels
• Flexible working hours schedule
• Visa, Top-Tier medical insurance plan and life insurance
• 22 days of paid annual leave plus public holidays
• An additional day off for your birthday!
• Yearly air ticket allowance & monthly parking allowance (if applicable)
• Free Employee Social Clubs (Paddle, Korean & Arabic Language Clubs)
• Access to discounts on a wide range of Samsung products
• On-site Cafeteria with free coffee and fruits
• 1 Volunteering Day per year
• Employee Referral Program - We want great talents like you!
• 24/7 access to the Samsung Learning Platform
• A creative, collaborative, and inclusive company culture

How You Will Make An Impact:

Channel Strategy

• Help developing regional channel (go-to-market) strategy starting to the retail shop front
• Help driving right in-store portfolio management; criteria based incentive schemes across channels
• Development, adoption and tracking actionable Retail store KPIs (Sales, Targets delivery, mix and other)
• Help developing the Samsung Brand Shops Store Channel strategy, target, and expansion plan
• Implement, check and maintain Samsung retail guideline standards

Execution

• Engage with the regional Samsung teams to build the distributor and channel organization capability
• Setup and keep updating a plan for channel marketing activities with team / business partners and follow-up execution (retail shop management)
• Actively monitor & report retail market intelligence and make recommendations to management
• Directly supervise, lead and support teams in MENA market
• Manage Shelf Share, Hot Spot Locations and other in-store performance KPIs.

Presentation

• Responsible for Tracking the retail strategy execution across MENA markets, but translating the strategy into execution KPIs and setting scorecard with market targets
• Analyze retail data, develop insights and report to management with actionable recommendations
• Being able to streamline the insights into a strategy, explain both insights and strategy through presentation in a multi-national / multi-cultural environment

What You’ll Need:

• At least 8-10 years of extensive experience in retail management and or/ sales and marketing in consumer electronics industry.
• Business Development experience is a must; preferably in Retail environment
• Strong understanding of CPG industry Sales practice
• Excellent PC and analytical skills, experience working with data sets
• Business experience in the MENA markets
• Team player with strong engagement skills including at C-level
• Ability to perform and work under different conditions and in a multicultural team.
• Should have good experience in managing teams of merchandisers in a retail environment
• Multi-tasking skills essential to cope during busy and stressful periods
• Good ability to work under pressure
• Should act professionally and represent the company with the highest standards of integrity at all times
• Should be both reliable and determined in meeting the demands of the company’s retail display standards & objectives.
• Have a genuine interest and knowledge for the Consumer Electronics industry and business.

How You Will Make An Impact

• Work closely with Consumer Market Insights (CMI) team to design and execute qualitative and quantitative research initiatives, leveraging customer data to enhance understanding of consumer behaviour
• Develop and refine consumer segmentation and targeting strategies to maximize campaign effectiveness and ROI.
• Translate consumer insights into clear, concise, and compelling narratives for diverse stakeholders, including marketing, product, and sales teams.
• Work closely with Mobile eXperience & Corporate Marketing team members to ensure alignment on consumer insights and targeting with overall business objectives
• Perform monthly analysis of consumer data extracted from internal systems, identifying trends and patterns to optimize marketing campaign performance.
• Oversee social media content and targeting strategies, ensuring alignment with consumer insights and brand messaging.
• Monitor and analyse competitor activities and market trends to identify opportunities and threats.
• Must be fluent in both Arabic and English, with excellent written and communication skills.

What You’ll Need

• 2 to 4 years of experience in FMCG / Telecom / Technology Industry
• Bachelor’s degree in Marketing or Business
• Strong Knowledge in Consumer Market Insights
• Understanding of key marketing principles and concepts such as brand strategy, portfolio and Segmentation, Targeting and Positioning (STP).
• Fluent in English and Arabic

Why You’ll Love Working with Us

• Competitive salary and performance-based incentive plan for all levels
• Flexible working hours schedule
• Visa, Top-Tier medical insurance plan and life insurance
• 22 days of paid annual leave plus public holidays
• An additional day off for your birthday!
• Yearly air ticket allowance & monthly parking allowance (if applicable)
• Free Employee Social Clubs (Paddle, Korean & Arabic Language Clubs)
• Access to discounts on a wide range of Samsung products
• On-site Cafeteria with free coffee and fruits
• 1 Volunteering Day per year
• Employee Referral Program - We want great talents like you!
• 24/7 access to the Samsung Learning Platform
• A creative, collaborative, and inclusive company culture

How You Will Make An Impact:

• Develop and implement comprehensive communications strategies and campaigns aligned with Samsung Electronics' business objectives and brand values, collaborating with local offices to ensure local relevance and effectiveness.
• Foster and maintain strong relationships with tech influencers, lifestyle influencers & KOLs both online and offline, across the MENA region, as well as with local offices to align on key messaging.
• Develop and execute a comprehensive social media strategy. Curate, and manage all published content (images, video, written) across Samsung’s social channels in the region.
• Oversee and manage Samsung Electronics' social media channels in the MENA region, including content planning, community management, and performance analysis, setting KPIs and working closely with local offices to ensure regional resonance. Stay updated with the latest social media trends, tools, and technologies.
• Develop and expand Social Live commerce strategy for the region. Implement the strategy and work closely with cross function teams and local offices on the execution.
• Manage crisis communications, providing strategic counsel and timely responses to protect and enhance the company's reputation, collaborating with local offices to manage any regional implications.
• Collaborate with cross-functional teams, including marketing, product, and sales, to ensure consistent messaging and alignment with overall business goals, as well as engaging with local offices to ensure global and local alignment.
• Develop and implement influencer marketing strategies and campaigns that align with the company’s goals and objectives. (Including identifying potential influencer partners, negotiating contracts, and monitoring the success of collaborations and collaborating with local offices to ensure regional relevance and impact.
• Lead, mentor, and develop a team of 3 young professionals in communications, influencer management, and social media, fostering collaboration with local offices to share best practices and ensure consistent global and local strategies.
• Oversee the work of a regional PR agency, ensuring their efforts align with Samsung's strategic goals and messaging, collaborating with local offices to ensure alignment and effective execution at the regional level

What You’ll Need:

• Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
• At least 8 years of experience in Communications including social media and Influencer Management, with a minimum of 3 years in a managerial role, preferably within the consumer electronics or technology industry.
• Proven track record in developing and executing successful communications strategies, demonstrable social media experience, influencer campaigns, and social/ influencer analytics tools knowledge in the MENA region.
• Strong relationships with regional media outlets, influencers, and bloggers, as well as a deep understanding of the media landscape in the MENA region.
• Excellent presentations skill, i.e possess strong technical skills in PowerPoint presentations, data visualization & storytelling abilities.
• Excellent written and verbal communication skills in both English and Arabic (French is a plus).
• Demonstrated crisis management experience and the ability to think strategically under pressure.
• Experience working in a fast-paced, multinational environment and collaborating with cross-functional teams and local offices.
• Knowledge of social media management, content creation, and performance analysis.
• Passionate about marketing and communications keen to work in a fast paced environment and be part of a huge marketing community.
• Ability to work independently and within a team environment. Proven experience in team management

How You Will Make An Impact

• Work with the local and regional D2C Teams to develop the sales strategy focusing on B2B & B2G sales growth, aligning local sales plans with global and regional initiatives and best practices
• Support D2C head in building infrastructure and framework to drive B2B sales on eStore
• Lead on launching new B2B programs and sellout programs to maximize sales growth of B2B sales on Samsung.com multistores
• Manage eCommerce KPIs for traffic, sales, acquisition and customer interaction
• Compile weekly & monthly reports – feeding back to senior management team and advising on strategy
• Answering and prioritizing business requests while leading on a series of initiatives aiming at ensuring that the B2B stores are always up‐to‐date and perform at their best
• Maintain up-to-date business, operations, and account tracking dashboards to provide in-depth visibility and understanding of the online channel’s current pipeline and future needs and translate them into sales opportunities
• Plan and manage the local promotional calendar and sales plan for B2B on s.com along with building and executing cross divisional campaigns to maximize sellout
• Track and monitor key performance indicators to identify gaps then set and deliver local action plans with markets key stakeholders and follow through with execution recommendations to positively impact sales performance
• Drive actionable insights (through web analytics and competitive landscape benchmarking) to improve user experience and platform capabilities

What You’ll Need

• Bachelor's Degree with 8+ years of eCommerce experience / 6+ years with Master degree
• Strong understanding of market dynamics and technology
• Planning/organizing—theindividual prioritizes and plans work activities and uses time efficiently
• Fluency in English and Arabic is a must.
• Excellent communication, presentation and interpersonal skills
• Must be system-oriented as well as computer-literate and an advanced user of MS Office applications (Word, Excel, PowerPoint, Outlook)
• 7+ years of relevant work experience within a fast-growing B2B Online, Loyalty or eCommerce environment
• Strong understanding of B2B sales business cycle with proven track record handling top corporate as well as government accounts Proficiency in building B2B sales strategy and engagement programs that deliver expedited growth
• Proven experience in eCommerce sales and project management, with deep knowledge of eCommerce trends, competitive landscape and digital customer experience
• Strong problem-solving skills (can‐do approach) to identify areas of issues and opportunities, evaluate options and provide clearrecommendations/strategicplans for business growth
• Comfortable in a cross-functional environment; flexible and open to ideas from all areas and levels of the organization while also confident and decisive in a matrix organization
• Experience in the Middle East region with direct engagement with both B2B and B2G Accounts
• Outstanding stakeholder management on different levels and geographies
• Conceptual and strategic, and must embrace being an owner; getting involved in the details of the business
• Must possess interpersonal skills in order to build strong positive people relationships
• Ability to multitask efficiently, while being well-organized and maintaining high attention to detail
• Excellent time management to work on tight deadlines and handle the pressure of last-minute requests
• Ability to operate comfortably and optimally in a fast-paced and highly dynamic environment
• Knowledge of e-commerce trends, competitive landscape and digital customer experience
• Capable of analyzing promotional effectiveness & impact on sales
• Demonstrated ability to learn quickly and manage change effectively

Why You’ll Love Working with Us

• Competitive salary and performance based incentive plan for all levels
• Flexible working hours schedule
• Visa, Top-Tier medical insurance plan and life insurance
• 22 days of paid annual ;eave plus public holidays
• An additional day off for your birthday!
• Yearly air ticket allowance & monthly parking allowance (if applicable)
• Access to discounts on a wide range of Samsung products
• On-site Cafeteria with free coffee and fruits
• 1 Volunteering Day per year
• Employee Referral Program- we want great talents like you!
• 24/7 access to Samsung Learning Platform
• A creative, collaborative, and inclusive company culture