Samsung Senior Manager - Performance Marketing 

China, Shandong, Qingdao City 

813682040

A Snapshot of Your Day:

How You Will Make An Impact:

• Develop and manage paid media/ performance marketing campaigns across all major platforms
• Lead the MENA paid media and performance marketing strategy for D2C digital channels
• Provide strategic direction and guidance to both digital marketing team member & agency, driving exceptional results and achieving business objectives.
• Collaborate closely with senior leadership to define marketing objectives, key performance indicators (KPIs), and success metrics for all digital initiatives & report plan and results regularly.
• Work with sales, product and D2C teams to plan paid media strategy and execution
• Identify opportunities to increase ROI across mid and lower funnel
• Design retargeting programs and initiatives to drive loyalty and retention and general conversion
• Establish strong relationship with agency partners, subsidiary teams and vendors
• Conduct A/B testing to refine messaging, creative assets, and targeting strategies to improve conversion
• Influence key stakeholders across the organization to drive business objectives
• Analyze web data, market trends, and consumer behaviour to identify key performance indicators
• Responding to ad-hoc requests from MENA & Suwon Office & effective communication with local stakeholders

What You’ll Need:

• Bachelor Degree with 12 years of eCommerce/ Paid Media experience /10 years with Master degree
• Proficiency in managing campaigns across Meta Ads, Google Ads, and other platforms, ensuring efficient budget allocation and maximum performance
• Comfortable interpreting sales and web traffic data and deriving actionable insights
• Data visualization — Capable of assessing, analyzing, and presenting data, trends, and sales potential/challenges to different audiences including senior leadership
• Experience in MENA with strong relationships with key vendors and agencies
• Capable of analyzing promotional effectiveness & impact on sales
• Excellent communication and interpersonal skills (Internally and Externally)
• Proficiency in Excel, PowerPoint, and Power BI is a plus
• An analytical mind and inclination for problem-solving and attention to detail and accuracy
• Planning/organizing—theindividual prioritizes and plans work activities and uses time efficiently