Samsung Marketing Assistant Manager Visual Display 

China, Shandong, Qingdao City 

848316121

Below-the-Line (BTL), Events, and Retail Print Materials

• Oversee BTL activities, including events, promotions, and experiential marketing, to enhance brand visibility and engagement.
• Coordinate the production and distribution of retail print materials, ensuring brand consistency and high-quality deliverables.
• Follow up on the execution and feedbacks & plans necessary improvements for upcoming tasks.

Above-the-Line (ATL)

• Oversee ATL activities, including PR, CRM, Digital Marketing, and influencer Management with related cross-functional teams
• Coordinate the agency briefing and follow up on the execution in line with the department's priorities.

Campaign Planning and Execution

• Perform in-depth development of a systematic communication strategy for the new product (or new product line-up) based on the environmental analysis of the market, competitor and product.
• Drive the creative concept planning of multi-dimensional campaigns that touch various consumer touchpoints.
• Assist in the execution of marketing campaigns across various channels, ensuring timely and effective implementation.
• Monitor campaign performance, analyse data, and provide regular reports to the Marketing Manager and upper management to evaluate effectiveness and identify optimisation opportunities.
• Announce the campaigns to call centre, field team and partners and ensure the best visibility & execution
• Continuously refine and improve campaign strategies based on insights and market trends.
• Develops short- and long-term marketing campaigns and product launch plans, from planning to final execution, including reporting and KPI analysis.
• Works with legal teams to create campaign terms and conditions, communication disclaimers, and ensures regional adaptability of campaigns.

Collaboration and Communication

• Work closely with cross-functional teams, such as creative, sales, product development, and retail, to ensure alignment and seamless execution of marketing initiatives.
• Foster strong relationships with external agencies and vendors, effectively managing partnerships to deliver projects within budget and timeline constraints.
• Follows and creates digital, event, PR, CRM, and retail marketing executions by collaborating closely with Corporate Marketing and Retail teams.

Market Research and Innovation

• Conduct market research and competitor analysis to identify emerging trends and opportunities.
• Stay updated on industry best practices and new marketing techniques, bringing innovative ideas to enhance campaigns and strategies.
• Able to read BIG Data & suggest actions for marketing

Strategy Alignment and Reporting

• Contribute to the development and alignment of marketing strategies with overall business objectives.

What You’ll Need

• Bachelor’s Degree in a related field. MBA Marketing as an advantage
• 5-7 years of experience in marketing, preferably in a multinational company, FMCGs or the Consumer Electronics industry
• Hands-on experience in events planning & execution in UAE and/or GCC
• Ability to perform and work as a team player under strict deadlines
• Self-starter being able to work under minimal supervision
• Excellent quantitative aptitude, commercial acumen, good persuasion skills and assertive nature
• Thorough understanding of marketing and negotiating techniques
• Self-motivated with a results-driven approach
• Aptitude in delivering attractive presentations & reports
• Demonstrated ability to lead creative agencies, manage retail touchpoint creatives, and oversee external partners and agencies.
• Proven ability and alignment skills to engage in discussions with customers and partners for co-marketing executions.

Why You’ll Love Working with Us

• Competitive salary and performance-based incentive plan for all levels
• Flexible working hours schedule
• Visa, Top-Tier medical insurance plan and life insurance
• 22 days of paid annual leave plus public holidays
• An additional day off for your birthday!
• Yearly air ticket allowance & monthly parking allowance (if applicable)
• Free Employee Social Clubs (Paddle, Korean & Arabic Language Clubs)
• Access to discounts on a wide range of Samsung products
• On-site Cafeteria with free coffee and fruits
• 1 Volunteering Day per year
• Employee Referral Program - We want great talents like you!
• 24/7 access to the Samsung Learning Platform
• A creative, collaborative, and inclusive company culture