Trade & Shopper Marketing Manager Beauty jobs at Philips in Poland, Warsaw

Digital Marketing & E-Commerce Manager

Your role:

• Drive the greater impact of this role by developing and implementing comprehensive digital marketing strategies that significantly enhance brand visibility, market share, and revenue growth for the Philips Personal Healthcare brands.

• Collaborate with a talented team of digital marketing specialists, cross-functional teams, and external stakeholders such as creative agencies, media partners, and technology providers to execute successful campaigns and ensure proper brand messaging and consistency across all digital channels.

• Unlock professional growth opportunities by leading digital transformation focused on consumer centric when building the most important categories within the organization and staying up to date with industry trends and emerging technologies to continually enhance the brand's digital presence.

We’re looking for:

In this role, you’ll spearhead initiatives across performance marketing, SEO/SEM, content strategy, social media, CRM, and marketing automation—while staying ahead of evolving digital trends and technologies.

You are the right fit if:

• You have a proven track record of crafting and executing data-driven digital strategies that measurably boost brand visibility, deepen customer engagement, and drive revenue performance across the full marketing funnel.

• Your expertise spans SEO, paid media, social media, content marketing, email/CRM, marTech, marketing automation and AI—and you know how to orchestrate cross-channel campaigns that are targeted, optimized, and performance-focused.

• You're not just fluent in tools and tactics—you bring strategic thinking, audience insight, and a test-and-learn mindset to every campaign you touch.

• You thrive in collaborative environments, uplift your teammates, and believe in knowledge-sharing, feedback, and continuous learning as keys to team and personal growth.

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others. • Learn more about our business. • Discover our rich and exciting history. • Learn more about our purpose. If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.

Your responsibility is to:

• Build and implement the local marketing strategy to drive a sustainable, competitive advantage of product portfolio while positioning the brand as an expert
• Analyze consumer research, channel trends, market conditions and competitor information to unlock new insights & business opportunities and ensure effective executions of category initiatives
• Develop, implement, track and optimize 360 marketing campaigns with disruptive approach, planned in the yearly marketing calendar within given budget executed across traditional, digital including social, in-store and new channels
• Lead seamless New Product Introductions plan in liaison with local organization, by being the main point of contact for all launch requirements (potentially including also medical devices), ensuring locally relevant portfolio
• Ensure long-term category growth being responsible for key financial and key enabler metrics of the business plan
• Handle the day-to-day multiple operations of the business
• Act as pivoting element between different functions such as Global Category Team, Regional Marketing Manager and Local Commercial Organization: sales team, TSM, PR, MI, digital, consumer care, demand planner, back office, as well as external agencies
• Work closely with Regional Marketing Manager and HQs on assigned strategic projects on behalf of the CEER region

You are a part of

As part of the Team, you will work collaboratively with cross functional colleagues, connecting consumers with propositions that matter to them.

To succeed in this role, you should have the following skills and experience

• University Degree or equivalent in Business/Marketing
• Min 3-4 years of experience as Marketing Manager/Brand Manager or similar position
• Knowledge of marketing processes, strategic planning and budgeting to manage a full Profit & Loss account
• Understanding and passion for consumer motivations and insights based on consumer research
• Great knowledge of digital space with go-to market approaches & principles (digital consumer experience, acquisition, engagement)
• Experience in working with media house and creative agencies
• Strong analytical skills to collate and synthesize data into actionable insights
• Excellent interpersonal, communication and presentation skills
• Have can-do attitude and ability to meet deadlines motivating a multi-functional team
• Fluent in English & Polish speaking and writing is a must
• Solid MS Office skills – PowerPoint, Excel, Word,

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Key Account Manager Personal Health

You are responsible for

• Building cooperative business relationship with the clients.
• Executing long term sales strategies and marketing initiatives.
• Developing and executing tailor-made promotions and in-store programs.
• Ensure availability of goods/deliverables in cooperation with order desk and logistics. Close cooperation with sales field force department
• Systematically analyzing and reporting of sales results, expectations, market, competition and trends.
• Taking initiative and identifies improvements in actual way of working, formulates alternatives and recommendations.
• Create and develop JBP’s, lead year-end negotiations

You are a part of

Our unique competitive advantage is the combination of our powerful global brand, our insightful understanding of people, our extraordinary competence in technology and design, and the many synergies with our channels, partners and supply chain. For us, technology is not produced for technology’s sake. We are taking the consumer lifestyle much further, making home life more enjoyable and reflecting the consumer’s holistic interest in better well-being.

To succeed in this role, you should have the following skills and experience

• University degree.
• Minimum 3 years of experience in sales department (DRUGSTORES experience is preferred).
• Experience in establishing and maintaining strong business relations and account strategy.
• Excellent analytical and communication skills.
• Energetic, dynamic and self-motivated, enthusiastic and effective as a team player.
• Very good command of English.

Your role:

• Growing key categories in pure online players and traditional channels.

• Building expertise of a channel basing the knowledge on shopper insights, market data, best practices and stock & sell-out data from retailers. Identifying biggest growth opportunities for the channel.

• Leading the creation of trade activation plan (channel strategy) for key categories in a channels under responsibility taking into account channel specifics and tailor made approach.

• Constant monitoring of Philips in-store position (in-store excellence) online and offline, setting improvement targets in each trade area and driving actions to close gaps.

• Evaluating all trade activities and events in order to optimize the investment and achieve best ROI.

• Partnering and supporting Key Account Managers in selling the concept of activities to retailers via trade argumentation (how Philips activation is growing category) and on-going contact with buyers.

• You will be responsible for supporting Beauty category

Our benefits:

• Annual bonus based on performance achieved

• Private medical care with the option to extend it to family members

• Benefit System cards

• Discount for Philips’ products

• Hybrid work opportunities

• Wide variety of trainings & learning opportunities

• Promotion of a healthy lifestyle in the office

• Employee Assistance Program

You are the right fit if:

• You have Bachelor or Master Degree.

• You have at least 6 years of professional experience, ideally in trade marketing.

• You have very strong analytical, planning and organization skills.

• You have strong business acumen.

• You posses excellent communication, interpersonal and time management skills. Ability to work under pressure and meet deadlines.

• You are fluent in English.

• You have active driving license (B category)

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