Role and Responsibilities
Key responsibilities:
- Planning full-funnel campaigns across different paid media touchpoints: Direct, Social, Programmatic, Online Video, PPC, & Affiliate
- Co-creating media strategies in area of digital media, in line with company's actual brand marketing strategy & growing importance of D2C channel, covering full Samsung portfolio
- Close cooperation with media agency – verifying all digital recommendation, challenging status quo
- Translating marketing & business objectives into media KPIs and advising on best budget & channel split
- Being responsible for digital campaigns - planning, coordinating implementation & optimization of media campaigns, together with media house, with focus on performance
- Analyzing and reporting on campaign effectiveness, securing delivery of KPIs, inc. eCommerce KPIs
- Identifying and recommending non-standards, growth & optimization opportunities, including usage of first party data
Expectations:
- Minimum 5 years of experience in digital media, on similar position, in media agency or on client’s side
- Good understanding of customer journey and its critical points
- Deep understanding of digital media buying models & optimization abilities
- Working knowledge of GMP tools & Facebook platform and Adobe/Google Analytics
- Experience in leading performance campaigns
- Well developed analytical skills
- Ability to work under time pressure and leading multiple projects at once
- Proactive attitude with high sense of responsibility
- Minimum upper intermediate English
- Understanding of Google Tag Manager, Facebook Pixel and/or other tracking software would be an asset
We offer:
- Work in dynamic enviroment with a leader in the electronics industry
- Permanent employment contract
- Hybrid work model - 3 days in the office, 2 days remote
- Rewarding salary
- Numerous benefits: Medicover health care, lunch card, MultiSport card, life insurance, additional day off for your birthday
Skills and Qualifications
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