Manager Consumer Products - jobs at Netflix in Japan, Tokyo

The Ads Marketing team shapes our core advertising positioning and drives the go-to-market strategy to bring this positioning to life through compelling, differentiated messaging and narratives. By activating these messages across both sales channels (presentations, materials, talking points, events) and broader non-sales channels, the team builds widespread awareness and excitement among our key advertising partners. You will report to the Head of Ads Marketing, APAC, based in Singapore.

As theAPAC Ads Marketing Programs Manager, you will coordinate the execution of Netflix Ads’ B2B marketing strategy across the region, ensuring alignment between country-level and global objectives. This role requires a strategic marketer with strong operational expertise, skilled at building processes that facilitate seamless collaboration with international and cross-functional partners. You’ll be responsible for coordinating marketing initiatives, managing timelines and resources efficiently, and setting up frameworks that support consistent, high-impact marketing initiatives across diverse markets. You will project manage multi-market, multi-channel initiatives; and conceptualize, develop, and execute marketing programs to enable the growth of the APAC Ads business.

Core Responsibilities:

• APAC-wide Stewardship:Orchestrate regional marketing programs and initiatives that drive Netflix Ads’ B2B growth across Japan, Korea, and Australia, working in tandem with country marketing managers to ensure successful local activation. Ensure best-in-class marketing execution.

• Program Scaling & Implementation:Design and develop scalable marketing programs and adapt global initiatives to meet regional needs. Represent the voice of the region in global ads marketing forums and serve as a conduit between global teams and country marketing managers. Build effective systems that help scale and land global initiatives in APAC with a focus on long-term impact and regional cohesion.

• Strategic Initiatives:Partner closely with APAC Ads cross-functional partners on piloting and scaling marketing programs aligned with key business growth levers. Operationalise strategic marketing programs leveraging diverse marketing channels and tactics to cover multiple audiences. Address immediate opportunities and anticipate future needs in line with the APAC Ads strategy.

• Project Management & Coordination:Oversee pan-regional projects, managing timelines, budgets, and resources to ensure on-time delivery and high standards of executional excellence across initiatives.

• Best Practice Sharing:Gather and share best practices and operational insights to elevate marketing standards across all regions.

• Market Intelligence & Insights:

Qualifications:

• At least 7 years of experience in B2B marketing, project management, or marketing operations, ideally within an international or multi-market setting.

• Strong operational expertise with a proven track record of developing scalable processes and frameworks that drive efficient execution and cross-functional alignment.

• Experience leading and managing regional or multi-market marketing programs, with a focus on scaling initiatives across diverse local markets.

• Exceptional project management skills, including the ability to manage budgets, coordinate resources, and oversee multiple projects with tight deadlines.

• Skilled in cross-functional collaboration, with experience working closely with sales, product, content, and local marketing teams to create cohesive and impactful campaigns.

• Demonstrated ability to balance regional and global objectives, ensuring programs align with overall business goals while addressing specific market needs.

• Strong analytical skills, with the ability to interpret data, assess program performance, and make data-informed adjustments.

• Excellent communication and interpersonal skills, adept at sharing best practices, providing training, and supporting regional teams in program activation.

• Familiarity with digital marketing channels, regional market dynamics, and industry trends within APAC is a plus.

• You have an entrepreneurial mindset and are eager to flourish in our unique(see

(English)
We are seeking an experienced Manager for our Unscripted Live Action Creative team to help build and execute the original slate strategy for Japanese live action unscripted productions. This role will carry projects from a creative perspective from pitch / development through to final delivery. Responsibilities will include establishing and growing strong partnerships with creative partners in the market to source and commission great content. This role will also lead the execution of the shows working with internal cross functional partners such as Production Management, Post Production, VFX, Marketing and Publicity.A successful candidate will have a strong sense of narrative structure, a regional sensibility and ability to guide a project from pitch/idea through to delivery. They will be self-motivated, proactive, quick-thinking, flexible, able to pivot when necessary, thorough and able to juggle multiple and diverse responsibilities across projects at varying stages from development through to delivery. At all times, an unwavering attention to creative detail is necessary. They will have excellent problem solving skills, with the ability to think about the best solution in the best interest of the company as they arise. This is a demanding and fast moving position that requires someone who is a proactive and positive thinker, is able to exercise sensitivity, good judgment and initiative while working with a high volume production slate and a diverse range of creative/production partners.

Specific responsibilities include, but are not limited to:

• Development/Pre Production/Setup of Show
• Work closely with producers, writers and external creative team to develop projects and assess for long-term viability
• Work with finance, legal, product, post and external production teams on establishing key schedules and workflows while maximizing budget to spend as much on screen as possible
• Develop and foster relationships with a multitude of producing partners/third parties
  

Qualifications:

• 10+ years of experience as live action unscripted production executive management, both in the field and/or on a network/studio level
• 10+ years of experience in development of Japanese unscripted content, and experience leading a project from pitch/development to post launch
• Strong relationships with creators, production partners, and talent
• Ability to handle a fast paced environment simultaneously supervising several projects in various phases of production (from evaluation to production through delivery)
• Ability to respond after hours for important, timely or urgent matters
• Team-player who operates in a fast paced team-oriented setting
• Ability to be discrete and maintain confidential information
• Understanding of how to prioritize and respond accordingly while being an effective communicator
• Willingness to continue learning to ensure understanding of current production process
• Strong written and verbal communication skills and the ability to multitask
• Ability to take educated risks and think out of the box
• Verbal and written fluency in Japanese is required, and must have curiosity and appetite to learn English

日本の実写作品におけるUnscripted（バラエティ、恋愛リアリティショー等）作品の企画立案と編成戦略の構築と実行をする、Unscriptedの実写クリエイティブ・チームのマネージャー（エグゼクティブ・プロデューサー）を募集しています。このポジションは、作品の企画・開発から最終的な納品まで、クリエイティブな観点からプロジェクトを遂行します。クリエイティブ・パートナーとの強力なパートナーシップを確立し、成長させることで、優れたコンテンツを調達し、依頼することも含まれます。 また、プロダクションマネージメント、ポストプロダクション、VFX、マーケティング、パブリシティといった社内のクロスファンクショナルパートナー（コンテンツに関わる様々な部署）と協力し、番組の制作をリードします。
成功する候補者は、物語構成に対する強いセンス、地域的な感性、プロジェクトをピッチ／アイデアから納品まで導く能力を備えています。自発的で、積極的で、頭の回転が速く、柔軟性があり、必要なときに軌道修正することができ、徹底して、開発から納品までのさまざまな段階のプロジェクトにおいて、複数の多様な責任をこなすことができます。常に、クリエイティブな細部への揺るぎない注意が必要です。 優れた問題解決能力を有し、問題が発生した際には、最善の解決策を考えることができます。 このポジションは要求が高く、動きが速いため、積極的かつ前向きな思考を持ち、大量の制作枠や多様なクリエイティブ／プロダクション・パートナーと仕事をしながら、感受性、的確な判断力、主体性を発揮できる人材が求められます。

具体的な職務は以下の通りですが、これらに限定されるものではないです：

• 作品の開発／プリプロダクション／セットアップ
• プロデューサー、総合演出、構成作家など、外部のクリエイティブ・チームと密接に協力し、プロジェクトを開発し、長期的な実行可能性を評価する
• 財務、法務、製品、ポストプロダクション、外部プロダクションチームと協力し、主要なスケジュールとワークフローを確立する
• 多数のプロダクション・パートナーとの関係を構築し、育成する

応募資格：

• 10年以上の、実写Unscriptedの番組における、現場またはスタジオレベル（発注者として）のエグゼクティブプロデュースおよびマネジメントの経験
• 10年以上の日本のUnscriptedコンテンツの開発経験、ピッチ/開発からローンチ後までプロジェクトをリードした経験
• クリエイター、制作パートナー、タレントとの強い関係
• 制作の様々な段階（評価から制作、納品まで）にある複数のプロジェクトを同時に監督し、ペースの速い環境に対応する能力
• 重要または緊急の案件について、柔軟に対応する能力
• テンポの速いチームワークを重視するチームプレーヤー
• 慎重であり、機密情報を保持する能力
• 効果的なコミュニケーターでありながら、どのように優先順位をつけ、それに応じて対応するかを理解する
• 現在の制作過程を確実に理解するため、学び続ける意欲があること
• 文書および口頭でのコミュニケーション能力に優れ、マルチタスクをこなす能力
• リスクを負い、既成概念にとらわれない思考ができる
• 流暢な日本語を話すことができ、英語を学ぶ好奇心と意欲があること

This role requires someone to take on the responsibility of creating and executing Netflix consumer products licensing and retail strategy for Japan, based on the Netflix Japan and Global originals and licensed content slate. This role will report to the Director of Consumer Products, APAC, and will be based in Tokyo, Japan.

What you will do:

• Own retail and licensing strategy for all CP categories (excluding publishing & interactive) in Japan, while collaborating with the LA-based global and regional CP teams on global partnerships.

• Develop local title strategy in partnership with Content and Marketing and go-to-market plans by title (consumer, trade and retail marketing) with Partners, achieving a balance between driving consumer demand (a proxy for fan joy) and delivering meaningful revenue.

• Lead all Japan-related CP efforts and communications internally across Netflix and proactively drive ex-Japan business opportunities for Japanese live action content in partnership with global and regional stakeholders.

• Be an internal and external champion of the opportunity and vision with regards to our licensing strategy and push for innovation in partner selection, product development, line planning, business models, strategic partnerships, etc.

• Develop and implement a retail strategy for cross-channel growth in Japan (including e-commerce).

• Build relationships across the creative collaborator community and be our pulse of product trend culture in Japan.

• Build strong relationships with cross-functional teams.

What we need from you:

• Demonstrated, 10+ years of experience in building and owning the end-to-end licensing and/or retail function at a reputable brand (entertainment studio, retailer, gaming, agency). Cross-functional, merchandising/retail, brand partnership/strategy, or general management experience is also welcome.

• Experience and knowledge of anime CP is a plus.

• Bachelor’s degree or advanced degree (preferred).

• Experience creating and driving end-to-end strategy to build up new businesses from scratch.

• Able to be comfortable with ambiguity and move projects forward independently.

• Ability to work with and innovate in new sales channels and business models.

• Experience in different key categories, including softlines and hardlines, is a plus.

• Robust knowledge of the licensing landscape with a strong network in the Japanese licensing & retail landscape.

• Pop culture, lifestyle experience.

• Must be fluent in verbal and written communication skills in both English and Japanese, including the ability to cultivate internal and external relationships.

Specific responsibilities include, but are not limited to:

• Develop and execute strategy for acquiring global rights to desirable TV & Film programming, sourced from outside the major studios
• Oversee local programming for Japan through a deep knowledge of the production landscape - both the creators and the distributors and the ability to identify appealing series and films early in the life cycle
• Develop co-production models to gain access to global content rights from producers and local studios
• Utilize existing relationships with local and regional distributors to enable successful licensing of local content
• Build content pipeline around specific genres and verticals, such as local drama and film
• Participate in all aspects of negotiation (financial analysis and forecasting, contract drafting, security requirements, amendments)
• Represent acquisition team interests across the company (operations, legal, finance, business intelligence/reporting, content marketing) on a regular basis and as needed on a project basis
• Manage and evaluate external accounts through performance tracking and relationship cultivation in an effort to extend/enhance existing deals and identify new opportunities for great programming
• Develop market expertise through continuous focus on and knowledge of the competitive and market environment -- locally, in specific markets, and globally, across all territories

Qualifications:

• BA/BS required, MBA preferred but not required
• 10+ years of relevant work experience is required with 6+ years of negotiation/sales experience
• Prior television, studio, investment banking, management consulting or media-focused technology experience preferred but not required
• Direct knowledge of market-specific players and television programming in Japan
• Communicate market trends and industry shifts, including implications and recommendations, to internal and external partners
• Demonstrated mastery of verbal and written communication skills
• Great analytical and critical thinking skills
• Demonstrated experience in market analysis, competitive analysis and strategic thinking
• Ability to work independently and change direction frequently
• Ability to evaluate content on a creative basis
• Ability to manage and process detailed information while keeping perspective on the bigger picture
• Demonstrated ability to work cross functionally and across multiple geographies and time zones
• Excellent project and time management skills
• Fluency in Japanese is required, and English language proficiency is preferred

Responsibilities:

• Developaudience insightsand a deep understanding of the industry and our strategic fits to build aprogramming and resourcing strategyacross content and production

• Leadaudience sizingof titles and translate it into thevaluationof new projects/deals with in partnership with Content Creative and Acquisition teams

• Lead theslate planning and schedulingconversations with the Content team

• Identify execution challengesin pursuit of our programming strategy (internally and externally, across content and production) anddrive problem-solvingin partnership with the Content team

• Lead cross-functional coordination and alignmentand drive solutions for operational challenges

• Analyze title performance and the ongoing trend ofkey content metricson the slate level and drive meaningful discussions

• Conductcontent deep-divesand compile thoughtful post-mortem analyses to determine areas for optimization and improvement

• Identify and provide aninformed perspective

Qualifications:

• 5+ years of experience in a top management consulting firm, investment bank, private equity, and/or media/entertainment/tech company in a strategy/planning/analytical role. We are looking for candidates who have worked in ahighly demanding environment.

• Highly analytical and experienced in leading complex quantitative and qualitative analysis. Exceptional proficiency with MS Excel & PowerPoint; working knowledge of statistics and analysis packages

• Strong and effective communicatorwith experience presenting complex analyses to executives/ senior management

• Significant experience inbuilding relationships with and influencing stakeholdersin the areas of strategy creation, planning, and enabling execution

• Ability tothrive in a fast-paced environment, possess a high level of intellectual curiosity, focus on generating results,and exhibit the highest personal and professional standards of integrity and ethics. They must also be motivated, disciplined, and flexible.

• Passion and familiarity with Japanese Animeand the entertainment industry is a strong plus

• English and Japanese language fluency are mandatory.

:

:

Reporting to the Head of Communications for Japan, the candidate will likely possess 10 years of experience in entertainment, tech, media, corporate or agency settings. Of particular interest are candidates with backgrounds in the entertainment sector, with the ability to build proactive campaigns, write company narratives, and understand advocacy work by partnering closely with the policy team. You’ll need the ability to think strategically, be curious but cool under fire, and able to build and maintain stellar relationships with internal and external partners.

:

• Have a global mindset and good business acumen, preferably with experience of working for multinational brands.

• Have excellent news judgement as well as very strong writing and communication skills.

• Excellent bilingual communication skills.

• Love entertainment and the prospect of delivering stories from all over the world to people all over the world.

• Proactively identify, map and preempt opportunities and challenges that could enhance or hurt the Netflix brand

• Write and shape our key corporate communications materials including brand narrative.

• Translate Netflix’s overall communications strategy into action-oriented initiatives and effectively manage and execute multiple projects effectively

• Be an all-rounder with an ability to work cross-functionally and build relationships inside and outside the organisation.

• Be a self-starter who comes up with new approaches and is eager to try those out.

• Agility, comfort with ambiguity, and the ability to stay cool under fire

• Has a strong bias-to-action and can change course, be scrappy and get things done on short timeframes.

To succeed at Netflix, the candidate must also possess the following characteristics:

• An independent thinker with the ability to innovate and introduce new ideas, making the leap from information to insight.

• Succinct communicator and a great writer.

• Flourishes in a 'hands-on' role, adding value at different levels. Is detail-oriented and highly organised.

Responsibilities:

• Support Director of MP, to create and execute Marketing Partnership strategies that align with the business objectives.
• Work with internal stakeholders and outside partners (e.g., mobile & broadband operators, consumer electronics) to identify business growth opportunities, and develop effective marketing strategies and tactics to achieve business objectives for Netflix.
• Lead and own partner marketing campaigns from ideation to execution.
• Work closely with partners and internal stakeholders to plan and execute full funnel campaigns to maximize the acquisition of new customers.
• Evaluate performance against marketing goals with partners through established review rhythm and define corrective actions to improve effectiveness and results.
• Develop a long-term relationship and marketing strategies with our distribution partners’ Marketing teams to drive incremental business growth for both.
• Experience and Qualifications:
• 10+ years experience in a consumer marketing role with a reputable brand or agency.
• Must have experience leading and executing large-scale integrated marketing campaigns, a working knowledge of media strategy and planning, and consumer acquisition marketing experiences.
• Demonstrated strong business acumen and ability to analyze and apply data to marketing strategy and goals.
• Proven record of strong negotiation skills with an ability to develop rapport and translate established business partner relationships to programs that impact the business.
• Exemplary communication and interpersonal skills, strong capabilities in managing external and internal stakeholders from different disciplines such as business development, creative, marketing, content, and PR.
• Ability to manage multiple time-sensitive projects simultaneously, working both independently and in close collaboration with a wide variety of stakeholders.
• Strong cross-team collaboration skills and ability to promote innovation through a creative collaboration process that transforms different inputs into one actionable output.
• Experience in partnerships marketing is preferred.
• Fluency in Japanese and English is required.

Personality Attributes:

• Curious and creatively minded in every way.
• Entrepreneurial and selfless collaborator who is selfless and goes beyond roles and titles to get great work done.
• Able to give and receive feedback positively, and see the value of different perspectives.
• Able to think and act with agility.
• Demonstrates strong judgment in the face of ambiguity.
• Flexible and adaptive to evolve the role based on our business needs.
• A desire to thrive in our unique culture ( )