Netflix Manager Consumer Products - 

Japan, Tokyo 

419189462

This role requires someone to take on the responsibility of creating and executing Netflix consumer products licensing and retail strategy for Japan, based on the Netflix Japan and Global originals and licensed content slate. This role will report to the Director of Consumer Products, APAC, and will be based in Tokyo, Japan.

What you will do:

• Own retail and licensing strategy for all CP categories (excluding publishing & interactive) in Japan, while collaborating with the LA-based global and regional CP teams on global partnerships.

• Develop local title strategy in partnership with Content and Marketing and go-to-market plans by title (consumer, trade and retail marketing) with Partners, achieving a balance between driving consumer demand (a proxy for fan joy) and delivering meaningful revenue.

• Lead all Japan-related CP efforts and communications internally across Netflix and proactively drive ex-Japan business opportunities for Japanese live action content in partnership with global and regional stakeholders.

• Be an internal and external champion of the opportunity and vision with regards to our licensing strategy and push for innovation in partner selection, product development, line planning, business models, strategic partnerships, etc.

• Develop and implement a retail strategy for cross-channel growth in Japan (including e-commerce).

• Build relationships across the creative collaborator community and be our pulse of product trend culture in Japan.

• Build strong relationships with cross-functional teams.

What we need from you:

• Demonstrated, 10+ years of experience in building and owning the end-to-end licensing and/or retail function at a reputable brand (entertainment studio, retailer, gaming, agency). Cross-functional, merchandising/retail, brand partnership/strategy, or general management experience is also welcome.

• Experience and knowledge of anime CP is a plus.

• Bachelor’s degree or advanced degree (preferred).

• Experience creating and driving end-to-end strategy to build up new businesses from scratch.

• Able to be comfortable with ambiguity and move projects forward independently.

• Ability to work with and innovate in new sales channels and business models.

• Experience in different key categories, including softlines and hardlines, is a plus.

• Robust knowledge of the licensing landscape with a strong network in the Japanese licensing & retail landscape.

• Pop culture, lifestyle experience.

• Must be fluent in verbal and written communication skills in both English and Japanese, including the ability to cultivate internal and external relationships.