Senior Ads Measurement Partner jobs at Netflix in Italy, Milan
Netflix Senior Ads Measurement Partner Italy, Lombardy, Milan
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Key Responsibilities
Produce research and insights that tell the Italian Netflix’s Ads story to the marketplace and advertiser clients, in areas such as audience insights, reach & frequency, campaign verification, and campaign measurement.
Use proprietary and syndicated tools to create regular reporting for stakeholders (both internal and external) on the Italian Netflix Ads audience in comparison to competitors.
Integrate measurement outputs to craft a compelling narrative, present insights independently to clients and agencies, and offer guidance on optimizing their media mix.
Manage the day-to-day effectiveness study process with third-party vendors from end to end, e.g., sales requests, vendor intake, survey drafting, analysis, report creation, and presentation. Working closely with sales Account Managers.
Partner with the Italian Advertising Sales team with any day-to-day measurement requests.
Partner with advertisers to create category-specific learning agendas & playbooks.
Product and engineering project management, for getting complex measurement integrations to market.
Be a strong business partner to other cross functional teams and a leader who can prioritize multiple projects
General team project management. Project-manage the Italian measurement teams' output to ensure all projects are delivered on time and to a high standard. Build and champion processes to promote highly efficient working methods across the team.
Be a TV/Video and Digital expert. Have a deep understanding of the benefits of TV advertising and of the Netflix Ads Audience.
Develop case studies from ongoing and completed analyses.
Experience & Skills
At least 4 Years experience in media research at Streaming, TV, or digital media companies.
Proficient in Italian and English.
Strong understanding of methodology, data, and systems from syndicated research providers (e.g. Auditel, Audicom, GFK, GWI, Kantar, Nielsen…) as well as direct digital technology and analytics.
Experienced in effectiveness measurements such as Reach & Frequency, Incremental lift, Brand lift, Matched-Market testing, A/B testing, Marketing Mix Models and bespoke campaign effectiveness studies. Including questionnaire scripting.
Strong knowledge of the advertising landscape, across all kinds of media channels and methods of buying.
Demonstrated ability to generate strategic insights from rigorous analysis.
Self starter with expertise in managing projects independently with a high attention to detail.
Flexible and open-minded: able to thrive in a startup environment with ambiguity.
Builds strong relationships with clients and colleagues; values diverse perspectives for better decision-making.
Highly curious, always looking for the meaning behind data.
Excellent writing and presentation-building skills.
These jobs might be a good fit
Key Responsibilities
Produce research and insights that tell the Italian Netflix’s Ads story to the marketplace and advertiser clients, in areas such as audience insights, reach & frequency, campaign verification, and campaign measurement.
Use proprietary and syndicated tools to create regular reporting for stakeholders (both internal and external) on the Italian Netflix Ads audience in comparison to competitors.
Integrate measurement outputs to craft a compelling narrative, present insights independently to clients and agencies, and offer guidance on optimizing their media mix.
Manage the day-to-day effectiveness study process with third-party vendors from end to end, e.g., sales requests, vendor intake, survey drafting, analysis, report creation, and presentation. Working closely with sales Account Managers.
Partner with the Italian Advertising Sales team with any day-to-day measurement requests.
Partner with advertisers to create category-specific learning agendas & playbooks.
Product and engineering project management, for getting complex measurement integrations to market.
Be a strong business partner to other cross functional teams and a leader who can prioritize multiple projects
General team project management. Project-manage the Italian measurement teams' output to ensure all projects are delivered on time and to a high standard. Build and champion processes to promote highly efficient working methods across the team.
Be a TV/Video and Digital expert. Have a deep understanding of the benefits of TV advertising and of the Netflix Ads Audience.
Develop case studies from ongoing and completed analyses.
Experience & Skills
At least 4 Years experience in media research at Streaming, TV, or digital media companies.
Proficient in Italian and English.
Strong understanding of methodology, data, and systems from syndicated research providers (e.g. Auditel, Audicom, GFK, GWI, Kantar, Nielsen…) as well as direct digital technology and analytics.
Experienced in effectiveness measurements such as Reach & Frequency, Incremental lift, Brand lift, Matched-Market testing, A/B testing, Marketing Mix Models and bespoke campaign effectiveness studies. Including questionnaire scripting.
Strong knowledge of the advertising landscape, across all kinds of media channels and methods of buying.
Demonstrated ability to generate strategic insights from rigorous analysis.
Self starter with expertise in managing projects independently with a high attention to detail.
Flexible and open-minded: able to thrive in a startup environment with ambiguity.
Builds strong relationships with clients and colleagues; values diverse perspectives for better decision-making.
Highly curious, always looking for the meaning behind data.
Excellent writing and presentation-building skills.
These jobs might be a good fit
