Conversion Rate Optimization Manager jobs at Checkpoint in Israel, Tel Aviv-yafo

As the ABM Manager, you will be responsible for developing and executing account-based marketing strategies to engage high-value prospects and existing customers. You will collaborate closely with sales, content, and digital marketing teams to create highly personalized campaigns that generate pipeline and drive revenue.

• Develop and implement a strategic ABM framework to target key accounts and drive engagement.
• Work closely with sales teams to identify high-priority accounts and create personalized marketing strategies.
• Create and execute multi-channel ABM campaigns, including email, paid media, direct mail, events, and personalized content.
• Manage and monitor marketing budgets within an ROI-driven marketing strategy.
• Leverage data, insights, and analytics to track campaign performance and optimize for ROI.
• Collaborate with content and creative teams to develop targeted messaging and assets.
• Align marketing initiatives with sales goals to ensure seamless coordination and effectiveness.
• Utilize ABM tools and platforms (such as Demandbase, 6sense, or Terminus) to scale and measure campaign success.
• Track and report on key ABM metrics, including engagement, pipeline contribution, and revenue impact.
• Stay up to date on industry trends and best practices in ABM to continually refine strategies.

• 4+ years of experience in ABM, B2B marketing, or demand generation.
• Experience managing paid campaigns in large scales (over $100K a month), on either: Google Ads / Facebook / LinkedIn / Taboola / Outbrain / Etc.
• B.A./B.Sc. in Statistics / Math / Engineering / Economy or other quantitative fields.
• Highly proficient in spoken and written English - a must
• Experience in SaaS, B2B, Cyber Security Company - a huge advantage.
• Strong understanding of account-based marketing principles and best practices.
• Experience with ABM platforms (6sense, TechTarget, etc.), CRM (Salesforce, etc.), and marketing automation tools (HubSpot, Marketo, etc.).
• Experienced in working with marketing analytics tools (Google Analytics, GTM, Looker, PowerBI, etc.)
• Proven ability to work cross-functionally with sales and marketing teams.
• Data-driven mindset with the ability to analyze campaign performance and optimize for results.
• Excellent communication and project management skills.

This position holder will own and promote the QA Automation standards and practices.

As the manager of the QA & Automation, you will oversee and participate in: planning, development, execution, and maintenance of test plans,

creating top of the line test automation, driving to maximum coverage and best quality.

• You will take full ownership of the company's cloud SAAS product quality assurance.
• Your part will include forming and leading the quality and automation group, designing and implementing several layers of testing solutions , as well as manual approval of services and features.
• You will analyze and guide analysis for test automation results, implemented by various monitors
• You will plan and lead the development and execution of load and continuous testing, coordinating on-site and offshore efforts within the company and with business partners and OEMs.
• You will hire new team members and create training program to insure quick onboarding.
• You will coach, guide and mentor team leaders, team members and create professional development programs.

• At least 7 years of test and test automation development experience, including 2 years as manager of managers.
• Proven experience testing large scale, cloud/web, multi-tenant complex application with high volume traffic.
• Coding experience in Python & Selenium using linux environment and implementing containers - a must !
• working in AWS environment with EC2, ECS/EKS, ELK - a must !
• Excellent technical skills including design, coding, and problem-solving.
• Excellent managerial and interpersonal skills.
• Experience with: Web GUI, open APIs, DBs, - an advantage.
• Experience with drive and email protocols and services: SMTP, postfix, exchange, O365, Google mail, Google drive - a huge advantage!

In this role, you will leverage your expertise in understanding the market, reading blueprints and layouts, budget management, and negotiation. Strong analytical skills and proficiency in Microsoft Excel are essential for success. You will work closely on high-impact projects, ensuring they align with the company's operational needs while paying close attention to detail.

• Responsible for managing Check Point’s global offices rent including search of new offices and negotiations with landlords on new leases
• Manage project’s cost in a detailed aspect and ongoing monitoring of all projects related invoices and payment milestones
• Maintain detailed and accurate details of all the leasing activities.
• Project related presentations to company’s management and ongoing detailed updates
• Ongoing communication with office and country managers to ensure the highest satisfaction level from facilities
• Liaise with finance team (accounting) for all payment related matters i.e invoices, refunds related to lease and construction.
• Coordinate with the legal department to execute all legal documents.
• Manage local and overseas construction project progress to ensure the highest level of quality
• Multiple construction projects and the associated deliverables from initiation to closeout
• International facilities site visits (travel required)

• Bachelor's degree, preferably in Structural Engineering/Interior Design/Architecture/Economics/Industrial Engineering
• 2-5 years of business experience, preferably in real estate or purchasing in global companies
• English – excellent verbal and written skills (other languages - an advantage)
• Analytical skills- high knowledge of Excel is a must
• Ability to prioritize and work under great pressure
• Excellent interpersonal and communication skills
• Strong writing, communication and project/time management skills
• Ability to work independently on multiple projects
• Excellent attention to details
• Ability to travel - job requires travel

The position requires someone who is both strategic and hands-on, as well as adept at introducing new ideas and channels while rolling up your sleeves to get things done.

• Identifying new growth opportunities, recommending necessary changes, and implementing
• them to enhance the most important metrics.
• Build and grow a robust website AB testing approach and making user experience enhancements based on data-driven anslysis.
• Monitoring and analyzing performance and trends, while designing and building insightful marketing reports and dashboards.
• Researching competitors and industry best practices.
• Gaining comprehensive understanding of customer journeys and behaviors.
• Collaborating with various teams and departments, including Marketing, Web, Data, Sales, Product, Bizops, Content, Design, etc.
• Reporting to marketing and company management.

• Minimum of 3 years of experience in digital marketing.
• 2 years of experience managing conversion rate optimization projects and A/B tests.
• High-level and hands-on experience with analytics, CRO, heatmap and A/B testing tools (e.g. Looker, Google Analytics / GA4, GTM, VWO, Intercom, Hotjar, Optinmonster, etc.).
• Experience with tracking, pixels, UTMs, GTM, etc.
• Exceptional project management skills - from planning to execution, delivery and continued
• Strong analytical and data-driven personality - high Excel proficiency (pivot tables, VLOOKUP).
• Highly proficient in spoken and written English - a must
• BA/B.Sc. in Statistics / Math / Engineering / Economics or other quantitative fields - a must

It would be great if you also have:

• Experience with HTML, CSS & WordPress is a plus.
• Relevant B2B, SaaS or cybersecurity industry experience is an advantage.
• Proactive, independent, self-learner and detail-oriented
• Self-learner, multi-tasking, able to work independently, initiative, highly organized, "can-do" approach.

We’re looking for a

• Build and maintain strong relationships with senior stakeholders across multiple divisions
• Act as the customer’s main point of contact, managing expectations and aligning on strategy
• Lead cross-functional projects from planning to delivery, ensuring alignment across internal teams
• Conduct regular sync meetings, executive updates, and quarterly business reviews
• Translate complex organizational needs into actionable plans with measurable results
• Monitor account health, track KPIs, and provide insights for continuous improvement
• Identify opportunities for growth, collaborate with product and sales teams on tailored solutions
• Proactively manage risks and escalations, ensuring high levels of satisfaction
• Serve as a bridge between technical, operational, and business teams on both sides

• 5-8 years of experience in customer-facing roles involving account ownership, client success, or project management
• Strong understanding of technical cybersecurity concepts - a must
• Excellent written and verbal communication skills in both English and Hebrew
• Strong relationship-building and stakeholder management skills
• Highly organized, able to prioritize and manage multiple projects in a fast-paced environment
• Analytical mindset with a problem-solving approach
• Experience working with public sector or government clients – a strong advantage
• Familiarity with Check Point products – a plus
• Prior experience working with the Israeli Ministry of Defense – a plus

As a Product Manager, you will play a key role in driving the strategy, development, and successful delivery of our flagship cybersecurity solution.
You will work closely with cross-functional teams, including engineering, marketing, sales, and customer support, to ensure the product's continuous innovation and market success.

• Develop and own the product strategy, vision, and roadmap for the CloudGuard WAF product family, aligned with the overall company goals and market trends.
• Conduct thorough market research, competitor analysis, and customer feedback analysis to identify customer needs, pain points, and market opportunities.
• Collaborate with engineering teams to define and prioritize product features, enhancements, and new releases based on business priorities and customer requirements.
• Drive the product development process from concept to launch, including feature planning, user stories creation, and product testing.
• Collaborate with the marketing team to develop and execute go-to-market strategies, positioning, and messaging for product launches and updates.
• Monitor product performance and customer feedback post-launch, and make data-driven decisions to continuously improve the product's effectiveness and market competitiveness.
• Engage with customers, sales teams, and customer support to gather feedback, address concerns, and identify new business opportunities.
• Work closely with the UX/UI team to ensure intuitive and user-friendly product design, enhancing the overall customer experience.
• Monitor industry trends and technological advancements, ensuring that the CloudGuard WAF product family remains at the forefront of the cybersecurity market.

• Bachelor's degree in Computer Science, Engineering, Business, or a related field.
  An MBA or advanced degree is a plus.
• At least 5 years of proven track record of product management experience in the cybersecurity industry, preferably with experience in flagship products.
• Strong technical background and understanding of cybersecurity technologies and network security concepts.
• Demonstrated ability to lead cross-functional teams and manage complex projects from concept to completion.
• Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.
• Exceptional communication and presentation skills, capable of engaging and influencing stakeholders at all levels.
• Self-motivated, proactive, and able to work effectively in a fast-paced, dynamic environment.
• Strong leadership skills with the ability to motivate and inspire team members towards achieving common goals.

As a key leader in our organization, you will help shape the product’s strategy, ensure technical excellence, and foster a high-performing, customer-centric culture. This role requires a unique combination of deep technical expertise, strong leadership, and the ability to scale teams and processes effectively.

Products and technologies ownership in the field of Cyber Security – development through product life cycle, architecture and product definition.

• Managing a group of several teams of software developers
• Working with Customers, Sales and Support to assure the product success
• Drive innovation and product excellence
• Products and technologies ownership in the field of Cyber Security – development through product life cycle, architecture and product definition.
• Managing a group of several teams of software developers
• Working with Customers , Sales and Support to assure the product success
• Drive innovation and product excellence

• People management; 2+ years as R&D group manager/leader (2nd line manager or above, 10+ employees)
• Innovative thinking; Dynamic and agile
• Low level\internal knowledge – advantage
• Experienced in designing and developing security products – Advantage
• Fluent spoken and written English
• High technical and analytical capabilities