CheckPoint Conversion Rate Optimization Manager 

Israel, Tel Aviv District, Tel Aviv-Yafo 

806961408

The position requires someone who is both strategic and hands-on, as well as adept at introducing new ideas and channels while rolling up your sleeves to get things done.

• Identifying new growth opportunities, recommending necessary changes, and implementing
• them to enhance the most important metrics.
• Build and grow a robust website AB testing approach and making user experience enhancements based on data-driven anslysis.
• Monitoring and analyzing performance and trends, while designing and building insightful marketing reports and dashboards.
• Researching competitors and industry best practices.
• Gaining comprehensive understanding of customer journeys and behaviors.
• Collaborating with various teams and departments, including Marketing, Web, Data, Sales, Product, Bizops, Content, Design, etc.
• Reporting to marketing and company management.

• Minimum of 3 years of experience in digital marketing.
• 2 years of experience managing conversion rate optimization projects and A/B tests.
• High-level and hands-on experience with analytics, CRO, heatmap and A/B testing tools (e.g. Looker, Google Analytics / GA4, GTM, VWO, Intercom, Hotjar, Optinmonster, etc.).
• Experience with tracking, pixels, UTMs, GTM, etc.
• Exceptional project management skills - from planning to execution, delivery and continued
• Strong analytical and data-driven personality - high Excel proficiency (pivot tables, VLOOKUP).
• Highly proficient in spoken and written English - a must
• BA/B.Sc. in Statistics / Math / Engineering / Economics or other quantitative fields - a must

It would be great if you also have:

• Experience with HTML, CSS & WordPress is a plus.
• Relevant B2B, SaaS or cybersecurity industry experience is an advantage.
• Proactive, independent, self-learner and detail-oriented
• Self-learner, multi-tasking, able to work independently, initiative, highly organized, "can-do" approach.