Expoint – all jobs in one place
Finding the best job has never been easier

Marketing Operations Specialist jobs at Booking in Netherlands, Amsterdam

Discover your perfect match with Expoint. Search for job opportunities as a Marketing Operations Specialist in Netherlands, Amsterdam and join the network of leading companies in the high tech industry, like Booking. Sign up now and find your dream job with Expoint
Company (1)
Job type
Job categories
Job title (1)
Netherlands
Amsterdam
37 jobs found
Yesterday
B

Booking Marketing Operations Specialist Netherlands, North Holland, Amsterdam

Limitless High-tech career opportunities - Expoint
Hands-on experience with MarTech tools (e.g., Salesforce Marketing Cloud, Adobe Campaign, Marketo, Braze, HubSpot, etc.) to build, execute, and optimize campaigns. Ability to understand and write HTML, CSS, and scripting...
Description:

Key Responsibilities:

  • Hands-on experience with MarTech tools (e.g., Salesforce Marketing Cloud, Adobe Campaign, Marketo, Braze, HubSpot, etc.) to build, execute, and optimize campaigns.

  • Ability to understand and write HTML, CSS, and scripting languages (e.g., AMPscript, JavaScript) for responsive and personalized content.

  • Proficiency in writing and optimizing SQL queries for audience segmentation, data extraction, and reporting.

  • Build and develop emails from scratch, ensuring high-quality, responsive design across devices and email clients.

  • Create and manage email and push messaging campaigns, from content development and QA to set-up, deployment, and tracking.

  • Perform QA checks on all aspects of campaigns (copy, links, rendering, tracking, and user experience) before launch.

  • Execute A/B testing for subject lines, content, and segmentation strategies to optimize engagement.

  • Implement advanced segmentation and conditional/dynamic content to deliver personalized customer experiences.

  • Monitor key metrics (open rates, CTR, conversion, deliverability, engagement) to identify opportunities for optimization.

  • Collaborate with cross-functional teams (Product, Tech, UX/Design, Data Science, Marketing) to design and build impactful campaigns.

  • Troubleshoot technical issues related to deployment, rendering, and tracking.

  • Stay up to date with digital marketing trends, tools, and technologies, including emerging MarTech and AI capabilities.

  • Prepare and present campaign performance reports, summarizing successes, learnings, and opportunities.

  • Analyze customer behavior and engagement data to identify lifecycle opportunities and drive retention.

Requirements of special knowledge/skills

  • Strong hands-on experience with marketing automation and CRM platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign, Braze, Marketo, HubSpot).

  • Marketing automation certifications (SFMC, Adobe Campaign, Braze, or equivalent) are a strong plus.

  • Proficiency in HTML, CSS, and scripting languages (e.g., AMPscript, JavaScript) to build responsive and dynamic campaigns.

  • Ability to write, optimize, and troubleshoot SQL queries for segmentation, targeting, and reporting.

  • Experience in tracking and analyzing campaign performance across email, push notifications.

  • Knowledge of A/B testing methodologies, proposing and testing own hypotheses and a test-and-learn mindset for campaign optimization.

  • Experience developing and deploying emails from scratch, ensuring QA across devices and clients using Litmus.

  • Strong understanding of segmentation, personalization, and lifecycle marketing strategies to drive customer engagement and retention.

  • Experience troubleshooting technical issues related to email rendering, deliverability, and tracking.

  • Excellent project management skills, with the ability to manage multiple campaigns simultaneously.

  • Strong communication and collaboration skills to work effectively with cross-functional teams.

  • Awareness of emerging marketing technologies, including AI-powered tools, to enhance campaign performance and efficiency.

Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive , as well unique-to-Booking.com benefits which include:

  • Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave

  • Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)

  • Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit

Application Process:

This section should provide:

  • Let’s go places together:

  • This role does not come with relocation assistance.


Pre-Employment Screening

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.

Show more
Yesterday
B

Booking Product Marketing Manager - Accommodations Netherlands, North Holland, Amsterdam

Limitless High-tech career opportunities - Expoint
Perfecting the right formula for competitive pricing is the highest priority of the accommodation business unit. Our intent is to offer attractive rates and deals globally and we do that...
Description:

The product marketer in this role will join the Partner sourcing product marketing team, part of the Accommodations Product department. The team is responsible for some of ’s largest commercial products (Like Genius, Preferred, Mobile discounts) in the area of Pricing & Supply that deliver unparalleled value to all parts of our marketplace - accommodation partners, travelers and Booking.com. Here are a few examples of challenges that we are pursuing that the candidate may work on:

  • Perfecting the right formula for competitive pricing is the highest priority of the accommodation business unit. Our intent is to offer attractive rates and deals globally and we do that by monitoring relevant prices in the market and creating deal events or discounting rates with Booking.com funds.

  • Sourcing competitive prices directly from our accommodation partners by crafting a compelling story and bringing this to life across various channels is one of the key challenges for our product marketing team

  • We drive partner adoption and retention of our products by creating compelling and data-driven value propositions together with other content, tools and materials to help them make informed decisions and implement our products - all while keeping the end user, accommodation partner, in mind.

  • To steer the adoption & retention of our products, we work very closely with digital and human channels, often innovating on how to test and scale across these channels. Creating collateral and enablement materials for these channels is a key responsibility for the product marketing manager in this team

  • Driving customer loyalty is essential, but we also need to ensure that it drives incremental business to our partners and to ensure this, we constantly evolve the Genius program.

  • We constantly monitor the status of our listings and continuously deliver solutions that match our supply of available rooms with shifting demand patterns, in order to offer the most relevant choices when travelers are searching for an accommodation

  • We make our products more flexible and hence accessible to newer partner segments by understanding critical needs and translating them to strong opportunities in the product roadmap

  • We often work on company priorities & Must-do’s which need to trickle down to our products and solutions (both compliance and business optimization driven)

  • We organize and participate in global and regional partner-facing events (like Click, Elevate etc.)

  • Being a Product Marketing Manager for mature commercial products is about identifying new avenues to scale and improve products, features and services that help increase partner satisfaction, improve customer experience and grow the commercial success of Booking.com. With vast amounts of data at your fingertips, you will scale, create, test and validate value propositions for partners across the globe. Therefore, you will work on a global scale and with a great impact.

Key Job Responsibilities and Duties

Manage all aspects of product marketing across multiple products including: product proposition validation and market fit, go-to-market strategy, new product launch, portfolio marketing strategy and execution, positioning, messaging, competitive research, internal communications and field enablement. Some of the things we expect you to excel at:

  • Represent the customer/partner at all times, both internally and externally, while keeping eye on the business interests of B.com.

  • Own the end-to-end GTM process from target setting, planning, implementation, reporting and retrospective.

  • Proactively manage stakeholders across the organization to influence and share information, in the right medium, at the right time across local and global audiences.

  • Responsible for internal communication to the field, including identifying the right channel is used with the relevant, timely and accurate product and commercial updates.

  • Own strategy for all external communications, working with all key stakeholders (internal and external) to execute.

  • Validate value propositions with target audience through qualitative and quantitative research methods.

  • Provide ongoing product feedback to product teams, aggregated from multiple channels.

  • Drive business impact or growth using data, analytical thinking and structured presentation skills.

  • Work with other teams to establish potential commercial incentives to drive API adoption.

Role Qualifications and Requirements
  • 3-5 years of experience shaping and taking to market a suite of products addressing a major external customer or partner need, beyond an individual isolated feature.

  • 3-5 years of experience defining and marketing a commercial product or portfolio of products, which required the definition and achievement of adoption targets and ambition to scale to all relevant customers within a timeframe.

  • Partner (B2B) product marketing experience, which required longer and non-linear product validation and scaling, combining quantitative and qualitative validation beyond a single experiment, taking into account partner, customer and platform impact to define market fit and scaling approach.

  • Product commercialization experience, working with go-to-market stakeholders to pilot and scale the product by embedding it into commercial frameworks and existing incentive programs of channels.

  • Complex and multi-craft stakeholder management with the ability to steer and influence decision-making for product direction, speed to market and path to impact throughout the entire product lifecycle.

  • Strong verbal & written communication, manifested in the ability to craft compelling value propositions and work alongside writing and marketing resources to deliver the product proposition in a balanced business and marketing centric manner for internal and external marketing purposes.

  • Good at business economics, to help shape product impact measurement alongside data science and product management peers.

  • Balanced t-shaped skill set, balancing technical understanding of the product / fluency with engineering teams with marketing centricity and understanding of go-to-market terms and stakeholder needs

  • Well-rounded marketing experience in various marketing roles and good understanding of the full marketing mix, from product, to distribution, to communication and pricing.

  • Comfort with stage presence and exposure to internal and external audiences for product pitches

  • Basic querying skills and ability to find, process and use various data points and facts (internal and external) to make decisions

  • Strong interpersonal skills and ability to manage initiatives across multiple departments and stakeholders and with a flexible mindset

  • Proactive, flexible and capable of working independently as well as working in a team

  • Strategic thinker, able to balance long-term vision with short and medium-term goals

Application Process
  • Let’s go places together:

  • This role does not come with relocation assistance.


If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.

Show more
Yesterday
B

Booking Digital Marketing Specialist Metasearch Netherlands, North Holland, Amsterdam

Limitless High-tech career opportunities - Expoint
Strategic Partnership Development: Cultivate strong relationships with Metasearch partners, focusing on communication, negotiation, and planning to meet financial goals, improve performance, and drive growth. Identify new product opportunities. Campaign Performance...
Description:

Essential Functions of the role:

  • Strategic Partnership Development: Cultivate strong relationships with Metasearch partners, focusing on communication, negotiation, and planning to meet financial goals, improve performance, and drive growth. Identify new product opportunities.

  • Campaign Performance Management: Manage advertising accounts and campaigns end-to-end, monitoring KPIs, optimizing ad spend for ROI, and collaborating with specialized teams (bidding, analytics, product/tech). Regularly report performance, analyze trends, and adapt strategies.

  • Project Leadership: Own Meta account-related projects from research and prioritization to implementation and results tracking. Requires strong organizational skills and cross-team communication.

  • Data-Driven Decisions: Use advanced analytics to identify optimization opportunities, prioritize initiatives, and translate insights into strategic adjustments.

Key Job Responsibilities and Duties

  • Oversee the daily management of strategic advertising campaigns on meta search platforms.

  • Manage external stakeholder relationships with Metasearch partners.

  • Direct and manage projects end-to-end, including research, prioritization, stakeholder alignment, implementation, and outcome measurement.

  • Utilize data-driven insights to determine and prioritize tasks that maximize team and company value.

  • Collaborate with global and cross-departmental stakeholders, both internal and external.

  • Partner closely with the analytics team to refine advertising spend in alignment with defined KPIs.

  • Evaluate performance data and develop strategies to enhance business growth while maintaining return on investment (ROI).

  • Generate and execute innovative digital marketing strategies and solutions.

Role Qualifications and Requirements

  • Minimum of 3 years of experience in digital marketing.

  • Proficient in English (written and verbal communication); knowledge of additional languages is a plus.

  • Basic understanding and practical experience with analytics and SQL.

  • Strong business acumen and familiarity with key digital marketing performance indicators (KPIs).

  • Proven experience in managing external partnerships.

  • Experience using data visualization tools like Google Data Studio, Tableau or similar platforms.

  • Proficiency in Excel/Google Sheets.

  • Excellent project management skills with the ability to effectively prioritize tasks.

  • Strong stakeholder management and influencing abilities.


Pre-Employment Screening

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.

Show more
18.11.2025
B

Booking Senior Business Operations Associate Portfolio Netherlands, North Holland, Amsterdam

Limitless High-tech career opportunities - Expoint
Support the annual- and quarterly planning cycles of the department in line with the defined planning process - as well as suggest and support the implementation of improvements. Support the...
Description:

As a Senior Business Operations Associate - Portfolio you will help to implement (lean) portfolio management processes, structure and tools to ensure goal achievement and to help the FinTech department to run more smoothly. As part of the FinTech BusOps Portfolio Management team, you will foster collaboration across the whole organization. You will partner with different teams to ensure the right tracking of the key initiative deliverables and Objectives and Key Results (OKRs) within the departments. Also you will support the adoption of company wide processes within FinTech (e.g. Quarterly Planning, Quarterly Business Reviews, Annual Planning). You will provide standardized quality-assured information that enables data-driven decisions to be taken regarding the portfolio of initiatives.

You must be able to thrive and succeed in a highly dynamic entrepreneurial environment. This means working with high-level programs and initiatives, but to also roll up your sleeves, dig in and help lead change on a day-to-day basis. This role may also get involved in end-to-end activities of a project or change management initiatives. The position requires a hands-on professional with a high level of energy and flexibility to get things done and thrive in a fast-paced product development environment.

Your responsibilities:

Portfolio Planning and Demand Management

  • Support the annual- and quarterly planning cycles of the department in line with the defined planning process - as well as suggest and support the implementation of improvements

  • Support the utilization of Jira, Confluence and other related plugins for the planning and tracking the portfolio of initiatives

  • Support the preparation as well as follow up from the Portfolio Sync meeting where new demand is discussed and tradeoff decisions are made

  • Support in maintaining a consolidated and up-to-date initiative portfolio and roadmap for the department in Jira and other related plugins

  • Support the adoption and utilization of the defined Governance model and its respective artifacts

Portfolio Performance Reporting

  • Provide insights (dashboards/reports) around the portfolio, focused on optimizing the flow of value within the portfolio of the department

  • Research and build insights for the information needs of various stakeholders - e.g. portfolio status reports

  • Independently use quantitative and qualitative data to support portfolio decision-making as well as tell a clear story with the data/insights

Stakeholder Management

  • Acts as a central point of contact, streamlining processes, fostering teamwork, and driving operational efficiency.

  • Ability to influence up to Senior Management level and productively interact with Director level

  • Support all relevant stakeholders with extracting the most value out of the portfolio processes, tools and ways of working

  • Build and maintain connections with diverse teams across the organization

(Lean) Portfolio Management Capability Development

  • Support the introduction of changes, new portfolio processes as well as continuous improvements of the (lean) portfolio management capability

  • Positively and proactively contributes towards the overall Business Operations craft, including being available to coach others, share best practices or participate in events or projects

Requirements and experience:

  • Experienced professional with 5+ years in similar positions (within a Consulting, Chief of Staff/Executive Assistant, Agile/Hybrid Project Management roles) preferably within fast-paced technology organizations

  • Strong verbal and written communication with crisp and business-oriented language; ability to tailor the language to a variety of audiences

  • Service excellence and customer driven mindset

  • Excellent problem solving, interpersonal skills

  • Effective presentations delivery

  • Strong knowledge in Jira and Confluence, as well as related plugins - e.g. OBoard, Structure

  • Fluent in persuasion and always strive to achieve and surpass set objectives

  • Practice of working with different stakeholders such as product, tech, operations and others simultaneously and being able to pivot to their needs

  • Experience in an online/ecommerce, payments processing, and/or financial systems is preferred

  • Experience in working in (lean) portfolio management is a plus - e.g. supporting demands through their selection, prioritization and planning; portfolio roadmapping; creation of portfolio dashboards and reporting based on portfolio metrics; ability to interpret portfolio performance data

  • Lean Portfolio Management certifications is a plus


Pre-Employment Screening

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.

Show more
18.11.2025
B

Booking Senior Managing Counsel Privacy Marketing Trips & Insurance Netherlands, North Holland, Amsterdam

Limitless High-tech career opportunities - Expoint
E-commerce and Marketing: Advising on laws and regulations governing e-commerce and marketing, as well as regulatory activity in these areas globally. Product expertise: Advising on new product initiatives, including data...
Description:

The successful candidate will have a proven experience in:

  • E-commerce and Marketing: Advising on laws and regulations governing e-commerce and marketing, as well as regulatory activity in these areas globally.

  • Product expertise: Advising on new product initiatives, including data sharing with sister brands and third parties.

  • Cross-functional collaboration: Collaborating effectively with various senior stakeholders and teams across the business including legal SMEs across compliance, litigation, and product legal teams.

Key Responsibilities:

  • Partnering on review, advice and approval of data sharing use cases, data protection and privacy guidance, policies and procedures for the business.
  • Partnering on review of changes to global privacy laws and the impact these changes may have on the business and advising on how to implement such changes on a commercial and risk based approach.
  • Providing ad hoc privacy advice on day to day matters.
  • Be well structured, clear and organised, with an ability to prioritise and drive progress within a very fast paced environment.
  • Reviewing and approval of data protection agreements with third parties.
  • Lead and manage a team of legal counsels, and drive team growth, development, and effectiveness by mentoring and developing professionals within the function, ensuring alignment with the strategic priorities of the business.
  • Work closely with the other Legal Counsels, Risk & Compliance and other colleagues as well as outside counsels worldwide.
  • Supporting the business in-depth legal review, advice and guidance on data protection and data privacy issues and/or risks with any current or potential new products, initiatives, or processes, including data sharing with sister brands and third parties.
  • Establishing lowest risk implementation of products and processes where necessary.
  • Partnering on data protection controls and frameworks and providing legal advice and guidance on data protection and data privacy issues.
  • Maintaining communication with applicable LPA stakeholders to ensure LPA is aligned and has One Team voice and mindset in relation to products and services of all Booking.com Verticals, and to avoid LPA silos.
  • Perform third party services risk assessments and negotiate data processing agreements and data protection issues within commercial contracts with group members or third parties, including insurance underwriters.
  • Support with the creation and implementation of efficient and scalable ways of working to enable sustainable business growth.

Qualification & skills:

  • Bachelor degree (Master’s Degree / Specialised Diploma is an advantage) and admission to practise in at least one jurisdiction
  • 8-12 years experience in a reputable law firm or in-house team
  • EU, UK or US law degree.
  • A Bachelor's’ and/or Masters’ Degree, and a legal professional qualification; a CIPP/E / CIPT (or similar) certification.
  • Native or fluent English speaking and writing skills.
  • Knowledge and experience in e-commerce, marketing, product and insurance privacy compliance .
  • A deep understanding of GDPR and the e-Privacy Directive how this applies to marketing initiatives.
  • Ability to be the “voice of reason” in crisis situations, to quickly respond to issues at hand and to prioritise effectively, with a “customer first” mindset.
  • Excellent communication skills (written and oral), attention to detail, organizational and project management skills and ability to meet deadlines, prioritising appropriately.
  • Excellent drafting skills.
  • Adaptable, with a growth mindset, ready to embrace change in order to meet evolving business needs, work in ambiguous situations and under pressure, and learn from mistakes.
  • Strong ability to lead and inspire a team.
  • Demonstrated cross-functional project leadership and commercial acumen, with ability to balance risk with business objectives.
  • Experience in management of and impactful communication with senior stakeholders, effectively communicating complex ideas and projects simply and succinctly.
  • In-depth understanding of the data and privacy issues that commonly arise in the marketing and product space, along with ability to quickly learn and grasp the importance of new and emerging issues and manage processes from inception to completion.
  • Strong collaborative, professional approach; able to succeed in and lead diverse, multidisciplinary, multicultural teams.
  • High proficiency in Microsoft Office (Word, PowerPoint, Excel), Google Suite (Sheets, Docs), and AI platform usage, with a commitment to continuous improvement.

Further traits look for:

  • Alignment with Booking.com’s values (Customer First, Succeed Together, Own It, Learn Forever, Do the Right Thing).

  • Curiosity, flexibility, and a creative, pragmatic approach to problem-solving.

  • Confidence with collaboration.

  • Ability to influence stakeholders at all levels.

  • Proactivity, resilience, and a drive to deliver results.

  • Strong judgment with attention to both the big picture and key details.

  • Courage to take a stance and make tough decisions.

  • Team-oriented, self-aware, and a good listener.

  • Agility in prioritizing and meeting deadlines.

  • Forward-thinking, with a focus on emerging legal and policy issues.

As a team, we believe in:

  • Being integral to decision-making, shaping Booking.com’s future.

  • Supporting Booking's mission to make travel accessible, fostering openness and curiosity.

  • Offering opportunities for team members to explore new areas or specialize.

  • Providing holistic, integrated legal and public affairs advice.

  • Continuously improving Legal Operations, innovating, and sharing best practices.

  • Learning from mistakes and embracing growth.

  • Working collaboratively with a sense of humor and enjoying the journey together!

Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive , as well unique-to-Booking.com benefits which include:

  • Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave

  • Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)

  • Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit

Application process:

  • Let’s go places together:

  • Detailed instructions on post-application requirements including any required application materials, deadlines, portfolios, coding challenges, or other assessments as defined by BU or department.


Pre-Employment Screening

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.

Show more
18.11.2025
B

Booking Machine Learning Manager - Performance Marketing Netherlands, North Holland, Amsterdam

Limitless High-tech career opportunities - Expoint
Leadership in developing the next strategic solutions and driving business impact for bidding and optimization of Booking ads on top of the leading online travel agencies - lead, coach and...
Description:

A key leadership role in Performance Marketing department. You will lead a team of experienced Machine Learning Scientists, accountable for driving the next strategic directions for optimizing online bidding strategy on top of the most prominent online travel agencies, managing one of the largest performance marketing budgets in the industry, and ensuring Bookings.com’s competitive edge in the complex dynamics of the bidding marketplace and online auction mechanisms. This role requires a unique combination of deep theoretical expertise around optimization methodologies, auction theory and state of the art machine learning, together with extensive experience in driving solutions for real-world large scale optimization problems and business products.

Key Job Responsibilities and Duties:

  • Leadership in developing the next strategic solutions and driving business impact for bidding and optimization of Booking ads on top of the leading online travel agencies - lead, coach and mentor a team of machine learning scientists at a fast pace environment of innovation and development of machine learning and optimization algorithms tailored to the performance marketing domain.

  • Leadership in innovation management of the research cycle, involving POC, model development and large-scale AB testing phases, for driving customer engagement while maximizing the efficiency of performance marketing spend.

  • Continuously driving measurable business impact, fully utilizing the various optimization levers in the bidding and optimization space

  • Driving a culture of protagonism, ownership and craft excellence within the team and foster close collaborative relationships between the team and the larger organization

  • Continuously grow and develop the talent in the team and facilitate ways of working that foster the foundations on top of which the team can deliver business impact

  • Extensively work together with senior management to align on business objectives and financial goals

Role Qualifications and Requirements:

  • Proven record in leading applicative research teams which own the development of innovative machine learning and optimization solutions for large-scale domains.

  • Proficiency in large-scale optimization methodologies and auction mechanisms

  • Proven record of teams development and building and maintaining a culture of high-pace innovation

  • Proven Impact: A track record of delivering measurable business value through the development and implementation of large-scale machine learning models.

  • Strong working knowledge of Python, SQL/BigQuery, Spark

  • Excellent communication skills

  • Level of Education: Master’s degree or PhD required (Computer Science, Engineering, Mathematics, Artificial Intelligence, Physics)

Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive , as well unique-to-Booking.com benefits which include:

  • Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave

  • Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)

  • Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit

  • Living and working in Amsterdam, one of the most cosmopolitan cities in Europe

  • Contributing to a high scale, complex, world renowned product and seeing real-time impact of your work on millions of travelers worldwide

  • Working in a fast-paced and performance driven culture

  • Opportunity to utilize technical expertise, leadership capabilities and entrepreneurial spirit

  • Promote and drive impactful and innovative engineering solutions

  • Technical, behavioral and interpersonal competence advancement via on-the-job opportunities, experimental projects, hackathons, conferences and active community participation

  • Competitive compensation and benefits package and some great added perks of working in the home city of Booking.com

Application Process:

  • Let’s go places together:

  • This role does not come with relocation assistance.


Pre-Employment Screening

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.

Show more
18.11.2025
B

Booking Senior AI Governance Specialist Netherlands, North Holland, Amsterdam

Limitless High-tech career opportunities - Expoint
An overarching Data & AI Policy to include associated standards. Data & AI Governance capabilities. Data Access and Usage Control, in compliance with regulatory requirements. Data & AI Delivery Governance....
Description:

About the team:The Data & AI Governance department enables extending the governance theme of policies, standards, processes and technology for governing data and AI, to driving excellence in our approach for leveraging secure, trusted, accessible data for data driven decision making through:

  • An overarching Data & AI Policy to include associated standards

  • Data & AI Governance capabilities

  • Data Access and Usage Control, in compliance with regulatory requirements

  • Data & AI Delivery Governance

  • Data & AI Observability and Quality

The Senior AI Governance Specialist is an expert in AI and Observability, and will be responsible for the definition and maintenance of the AI Governance standards and relative guidelines and playbooks, including the oversight of tooling and processes, and will drive the corresponding best practice across the company. Most specifically, the role oversees that AI systems are developed, deployed, and maintained responsibly, ethically, and in line with regulations and with a risk mitigation approach. This role blends Data and AI technical understanding with policy, ethics, and risk management. The new joiner will have autonomy over the delivery of their work, including requirements gathering, contribution to the solution design, overseeing tooling selection, implementation, integration, roll-out and adoption across business units in a collaborative manner.

Key Job Responsibilities and Duties:

  • Develop AI governance frameworks, including AI Governance standards and playbooks, aligned with organizational values and global norms

  • Gather, analyse and manage requirements, coming from various stakeholders (e.g., Risk and Control, Compliance, Legal and Business Units)

  • Contribute to the design and implementation of AI Governance related tools

  • Ensure impact and risk assessments are timely and shared with Leadership to enable effective risk mitigation (e.g., EU AI ACT Risk Assessment, Data Protection Impact Assessment)

  • Contribute to the creation and maintaining of risk registers for AI use cases

  • Contribute to the KPIs and adoption metrics, for the AI Governance standards across Booking.com, unlocking innovation and business value through leveraging data and AI.

Qualifications and Skills:

  • 5+ years’ experience in AI, with a strong understanding of AI/ML technologies (not necessarily coding, but grasping how models work, are trained, mitigate for bias, drift etc.)

  • Knowledge of data lifecycle (collection, storage, processing, deletion)

  • Familiarity with AI-related regulations (e.g., EU AI Act, GDPR, US AI Bill of Rights)

  • Ability to apply ethical and risk management frameworks to AI use cases

  • Knowledge of human rights impacts of AI

  • Understanding of fairness, accountability, transparency, and explainability (FATE)

  • Strong analytical capabilities to assess complex technical and ethical risks.

  • Familiarity with AI quality and observability, including architecture and key metrics

  • Experience in conducting impact and risk assessments (e.g., EU AI ACT risk Assessment, Data Protection Impact Assessment)

  • Experience in working with data scientists, legal teams, compliance, IT, cybersecurity, product owners and other stakeholders

  • Collaborate and design effective training programmes to foster a culture of ethics and governance in AI use cases

  • Excellent communication skills to convey complex technical concepts to non-technical audiences and build effective relationships across departments.

Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive , as well unique-to-Booking.com benefits which include:

  • Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave

  • Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)

  • Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit

  • Living and working in Amsterdam, one of the most cosmopolitan cities in Europe

  • Contributing to a high scale, complex, world renowned product and seeing real-time impact of your work on millions of travelers worldwide

  • Working in a fast-paced and performance driven culture

  • Opportunity to utilize technical expertise, leadership capabilities and entrepreneurial spirit

  • Promote and drive impactful and innovative engineering solutions

  • Technical, behavioral and interpersonal competence advancement via on-the-job opportunities, experimental projects, hackathons, conferences and active community participation

  • Competitive compensation and benefits package and some great added perks of working in the home city of Booking.com

Application Process:

This section should provide:

  • Let’s go places together:

  • This role does not come with relocation assistance.


Pre-Employment Screening

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.

Show more
Limitless High-tech career opportunities - Expoint
Hands-on experience with MarTech tools (e.g., Salesforce Marketing Cloud, Adobe Campaign, Marketo, Braze, HubSpot, etc.) to build, execute, and optimize campaigns. Ability to understand and write HTML, CSS, and scripting...
Description:

Key Responsibilities:

  • Hands-on experience with MarTech tools (e.g., Salesforce Marketing Cloud, Adobe Campaign, Marketo, Braze, HubSpot, etc.) to build, execute, and optimize campaigns.

  • Ability to understand and write HTML, CSS, and scripting languages (e.g., AMPscript, JavaScript) for responsive and personalized content.

  • Proficiency in writing and optimizing SQL queries for audience segmentation, data extraction, and reporting.

  • Build and develop emails from scratch, ensuring high-quality, responsive design across devices and email clients.

  • Create and manage email and push messaging campaigns, from content development and QA to set-up, deployment, and tracking.

  • Perform QA checks on all aspects of campaigns (copy, links, rendering, tracking, and user experience) before launch.

  • Execute A/B testing for subject lines, content, and segmentation strategies to optimize engagement.

  • Implement advanced segmentation and conditional/dynamic content to deliver personalized customer experiences.

  • Monitor key metrics (open rates, CTR, conversion, deliverability, engagement) to identify opportunities for optimization.

  • Collaborate with cross-functional teams (Product, Tech, UX/Design, Data Science, Marketing) to design and build impactful campaigns.

  • Troubleshoot technical issues related to deployment, rendering, and tracking.

  • Stay up to date with digital marketing trends, tools, and technologies, including emerging MarTech and AI capabilities.

  • Prepare and present campaign performance reports, summarizing successes, learnings, and opportunities.

  • Analyze customer behavior and engagement data to identify lifecycle opportunities and drive retention.

Requirements of special knowledge/skills

  • Strong hands-on experience with marketing automation and CRM platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign, Braze, Marketo, HubSpot).

  • Marketing automation certifications (SFMC, Adobe Campaign, Braze, or equivalent) are a strong plus.

  • Proficiency in HTML, CSS, and scripting languages (e.g., AMPscript, JavaScript) to build responsive and dynamic campaigns.

  • Ability to write, optimize, and troubleshoot SQL queries for segmentation, targeting, and reporting.

  • Experience in tracking and analyzing campaign performance across email, push notifications.

  • Knowledge of A/B testing methodologies, proposing and testing own hypotheses and a test-and-learn mindset for campaign optimization.

  • Experience developing and deploying emails from scratch, ensuring QA across devices and clients using Litmus.

  • Strong understanding of segmentation, personalization, and lifecycle marketing strategies to drive customer engagement and retention.

  • Experience troubleshooting technical issues related to email rendering, deliverability, and tracking.

  • Excellent project management skills, with the ability to manage multiple campaigns simultaneously.

  • Strong communication and collaboration skills to work effectively with cross-functional teams.

  • Awareness of emerging marketing technologies, including AI-powered tools, to enhance campaign performance and efficiency.

Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive , as well unique-to-Booking.com benefits which include:

  • Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave

  • Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)

  • Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit

Application Process:

This section should provide:

  • Let’s go places together:

  • This role does not come with relocation assistance.


Pre-Employment Screening

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.

Show more
Find your dream job in the high tech industry with Expoint. With our platform you can easily search for Marketing Operations Specialist opportunities at Booking in Netherlands, Amsterdam. Whether you're seeking a new challenge or looking to work with a specific organization in a specific role, Expoint makes it easy to find your perfect job match. Connect with top companies in your desired area and advance your career in the high tech field. Sign up today and take the next step in your career journey with Expoint.