DAY-TO-DAY RESPONSIBILITIES INCLUDE:Writing clear, engaging, and well-researched editorial content for Apple Newsroom’s channelsDeveloping concise, compelling, and on-brand copy for social media platforms, including captions, posts, voiceover and video scripts, and copy for multimedia assetsLeveraging platform trends to optimize social media content that will drive engagement, build brand awareness, and attract followersParticipating in brainstorming sessions to pitch ideas, inform editorial calendars, and contribute to content strategyWriting optimized content for search engines, using strategic keywordsEnsuring all content aligns with the brand’s tone, style, and messaging guidelinesStaying up to date on social media trends, audience preferences, and standard processes to advise broader Newsroom team and keep content fresh and relevant