PayPal Content & Web Manager 

Singapore, Singapore 

990570060

Essential Responsibilities:

• Develop and implement customer-focused, omnichannel campaigns to drive traffic, capture demand, and generate revenue
• Leverage data and technology to optimize marketing strategies and campaign performance
• Collaborate with cross-functional teams to align marketing initiatives with organizational goals
• Identify growth opportunities by analyzing and synthesizing data from multiple sources
• Track, measure, and report program performance, optimizing for efficiency and scalability
• Lead A/B testing and iterative optimization of campaigns and marketing programs
• Optimize team structure and processes to foster a culture of high performance and innovation

Minimum Qualifications:

• Minimum of 8 years of relevant work experience and a Bachelor's degree or equivalent experience.

• Develop and implement content strategy to drive awareness, demand, and conversion across channels, focusing on customer stories, video, and SEO/AIO-driven copy.
• Refine a messaging framework that positions PayPal as a payments thought leader, tailored to verticals like travel, gaming, and cross-border business.
• Build and manage a content calendar prioritizing storytelling formats and targeted content throughout the buyer journey.

• Create high-quality content across formats (blogs, white papers, infographics, videos) with emphasis on storytelling and customer narratives.
• Produce sales materials including case studies, product sheets, and presentations to support commercial teams.
• Ensure all content is clear, compelling, and on-brand while simplifying complex product and regulatory concepts.
• Manage agencies and contributors to scale content production efficiently.

• Develop content for brand awareness, product launches, and events across APAC.
• Prepare integrated campaign assets that drive comprehension, engagement, and lead generation.
• Partner with marketing and product teams to ensure consistent messaging across paid and owned channels.

• Lead content for websites, landing pages, and discoverability surfaces across APAC, with focus on payments and financial services.
• Define and execute regional SEO strategies to grow organic visibility and quality traffic.
• Optimize existing and net-new content using keyword insights, user intent, and market trends.
• Pilot AI-driven content workflows (AIO) to improve efficiency and relevance while safeguarding brand quality.

• Conduct competitor research to identify gaps and opportunities, ensuring differentiated thought leadership.
• Leverage customer and market insights to keep messaging relevant.
• Develop content platforms highlighting cross-border payment solutions and global expansion opportunities.
• Expand thought leadership through multimedia formats (videos, podcasts, webinars).

• Collaborate with commercial, product marketing, integrated marketing, regulatory, and analytics teams to ensure alignment across the customer journey.
• Champion customer voice and field insights to inform strategy.
• Own KPIs for content performance, pipeline contribution, and campaign engagement.
• Analyze results and refine strategies for continuous improvement.

• Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree is a plus.
• 8+ years of experience in B2B content marketing with an emphasis on storytelling and content creation.
• Proven experience leading content strategy and development for high-growth companies, with working knowledge of SEO best practices.
• Proven experience managing content for multiple APAC markets, with sensitivity to local culture and language
• Expertise in developing customer success stories and video content, with an ability to translate customer outcomes into compelling narratives that drive engagement.
• Experience managing cross-functional teams and working with external creative agencies.
• Strong understanding of the global payments landscape, including trends, challenges, and competitor strategies.
• Strong comfort with analytics and using data to guide decisions, measure content ROI, and drive continuous improvements
• Exceptional project management skills, with the ability to lead multiple initiatives simultaneously in a matrixed and fast-paced environment

• Experience exploring or testing AI-assisted content workflows
• Familiarity with generative AI tools and an understanding of where they can enhance (or risk) brand storytelling
• Experience briefing and managing external content agencies or freelancers
• Exposure to influencer content campaigns or ecosystem-led content strategies

Our Benefits:

Any general requests for consideration of your skills, please