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Sony Senior Customer Marketing Specialist United States, California, San Diego 990164311
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Responsibilities will include:
Manage 1P data campaigns to drive sales of Sony Imaging products through two key touchpoint - E-mail and Paid Social
Oversee Imaging E-mail program working closely with corporate customer marketing team.
Responsible for the planning and execution of all 1P data Paid Social campaigns.
Ensure key product and business priorities are highlighted within data marketing campaigns.
Working closely with creative team to have the right creative and messaging for each campaign.
Analyzation of our data and ideation of fun innovative new ways to market to our customers.
Support and assist on all campaigns to increase Sony Imaging product registration rates.
Support driving traffic to our Sony Retailer events using 1P data.
Responsible for month end reporting for all Imaging email and 1P Data paid social campaigns
Plan, budget and forecast key projects and initiatives.
Manage partner vendors and/or external agencies.
An ideal candidate would possess the following qualifications:
5-7 years of related experience required; college degree preferred
Experience in E-mail Marketing, CRM, Data Marketing is required
Experience in using 1P data on social platforms
Ability to form strong working relationships amongst key internal and external clients required.
Experience executing on tight deadlines in a dynamic, fast-paced environment required.
Extensive project management skills: Ability to juggle and successfully deliver on multiple large projects and initiatives simultaneously is also required.
Comfortable creating and delivering presentations to key clients, internally and externally.
Must possess extremely strong oral and written communication skills, computer skills in Microsoft Word, Excel and PowerPoint
The anticipated base pay range for this position is $to $128,820The actual base salary offereddepends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position,years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses
In addition to a competitive base salary this position is also eligible for a bonus, and a comprehensive benefits package includinghealthcare benefits (medical, dental, and vision), paid medical leave after three months of employment, a 401k plan with matchingannually, and up to twelve weeks paid parental leave.
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