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Key Responsibilities and Tasks
The purpose of this position is to extend SAP's market coverage in the dedicated segment by generating new pipelines in Croatia, Slovenia, and Serbia through:
Executing Targeted Outbound Campaigns via phone, chat and email. For targeted outbound campaigns, leads will be qualified according to the applicable methodology, and handed over to Sales using standard global process.
Accelerating pipeline and increasing conversion by executing programmatically recycled (discontinued/disqualified leads) and reconstituted nurturing (aged pipeline)
Nurturing leads received from other demand generation functions and progressing stalled pipeline.
For targeted outbound campaigns, leads will be qualified according to the applicable methodology and handed over to Sales using a standard global process.
Digital Sales Development Associate generates and qualifies leads properly, nurtures aging leads and opportunities, and eventually hands over fully qualified leads to the assigned account executives for further sales progress.
The Digital Sales Development Associate will be co-located in the Vienna Digital Hub. They will join territory and account planning to support the team and be the future candidate pool for transition into sales roles.
Campaign Execution & Lead Management:
Plan and execute call and e-mail activities to generate leads using the most efficient means together with manager/expert.
Support and cooperate with Corporate Marketing, Field Marketing, Solution Specialists and Account Executives.
Align with Sales colleagues for most effective territory planning and execution, covering all routes to market.
Generate and qualify leads through proper means (cold calling, phone campaigns, email actions, etc.) in alignment with management.
Pass qualified leads to Sales resource for opportunity management and execution.
Regularly review lead pipeline and progression. Proactively give qualitative and quantitative feedback to Marketing on campaigns using standard procedures and reports.
Training & Enablement:
Assist in activities to enhance demand generation and product/solution skills.
Be active in the classroom, e-learning, virtual classroom, or mentor-led activities.
Complete and validate all requested enablement on time.
Experience and Language Requirements
1 to 2 years of experience in Demand Generation or Inside Sales environment.
Preferably Digital (Remote) Experience, specifically in a high volume of customer-facing experience and phone-centric work.
High volume activity in working environments involving phone and CRM/ Contact Management Systems.
Business fluency in English & Serbo-Croatian is required.
Fluency in any other regional language preferred
Bachelor's degree or equivalent business experience
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