Vimeo Director Enterprise Content 

United States, New York, New York 

9814117

What you’ll do:

• Develop and implement a comprehensive content strategy tailored to drive awareness and generate leads for Vimeo's Enterprise products, aligning closely with Sales, Product, and Marketing teams.
• Orchestrate and accelerate the journey from prospect to customer across channels - paid media, social, email, events, and onsite promotions
• Partner with Product Marketing to activate and execute on product launch campaigns for Vimeo’s Enterprise product
• Analyze content performance metrics alongside Demand Generation Marketing to continuously optimize strategies and improve engagement, conversion rates, and pipeline growth.

Skills and knowledge you should possess:

• Proven track record in developing and executing content strategies for enterprise products, preferably within the video marketing or technology sectors.
• Strong understanding of sales and marketing dynamics, with experience in leveraging content to drive lead generation and pipeline development.
• Ability to manage multiple competing projects at various levels of scale and adapt to fast moving, agile teams
• Excellence in communication and stakeholder management

Bonus points (nice skills to have, but not needed):

• Experience with video technology is a substantial plus