MSD Associate Marketing Director 

Kenya, Nairobi County, Nairobi 

980008882

Job Description

Main Responsibilities:

• Responsible for the development & execution of strategic marketing plan of Prevymis，including new indication launch, pricing strategy, customer engagement strategy, brand plan, specific sales campaign etc.;
• Responsible for market situation scan, competition information collection & consolidation, and sales performance tracking, providing various analysis report/output as required to support business review and marketing strategy/tactical development;
• Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter;
• Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity.
• Develop and maintain relationships with key customer accounts as well as market influencers
• Develop, lead and coach direct reports, forecast, monitor brand KPIs, manage budget and brand P&L, track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives

Qualifications

• Bachelor’s or Master’s Degree
• Relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry
• Strong Analytical skill, strategic thinking and market insights
• Ability to translate strategies into actionable and realistic marketing actions
• Ability to lead, motivate and coordinate cross functional teams
• Solid working knowledge of healthcare environment and evolving landscape
• English language proficiency verbally and in writing

Current Contingent Workers apply

Not Applicable

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