Airbnb Senior Marketing Lead 

Japan, Tokyo 

979808308

The Difference You Will Make:

This role is based in Japan.

A Typical Day:

• Develop growth plans for current and prospective users in each market; collaborate across functions to create an integrated roadmap, budgeting, and measurement plans that deliver on the strategy.
• Partner with the Airbnb global campaign team, internal creative and other external agency partners, ensuring optimal resourcing, timely briefings, contracts, payments and a deep understanding of the brand and business opportunities, challenges and plan.
• In partnership with other marketing stakeholders, develop and deliver the APAC marketing strategy, balancing alignment with global strategy and regional opportunities.
• Be the relentless advocate for localization across Japan; ensure all marketing activities feel local and personal; articulate market nuances for teams less familiar with the region.
• End to end execution and monitoring across all global and local marketing efforts and campaign activity.

Your Expertise:

• Minimum 12+ years in a relevant marketing role, preferably with experience at a fast paced startup or technology company
• Experience working across Japan and ideally APAC
• Creative and analytical thinker with proven ability to champion world class creative marketing programs that deliver results
• An integrated marketing mindset with experience in amplifying campaigns across paid, owned and earned channels
• Solid business acumen to understand key business and consumer levers that unlock growth
• Experience managing agencies and large, multinational teams internally
• Solid knowledge of finance and accounting; ability to manage budgets including forecasting, actualizing and accruing
• Willingness to regularly travel internationally
• Record of success in leading teams, measurement of ROI, and accountability for results
• Ability to thrive in a fast-paced startup environment
• Outstanding communication and presentation skills; able to articulate a vision, strategy and idea clearly and succinctly
• The ability to work at both strategic and tactical levels
• Fluent in English and Japanese (written and verbal)
• Appreciation for design and a passion for Airbnb