Netflix Social Marketing Lead 

Japan, Tokyo 

534206068

We are seeking a Social Marketing Lead to head our social marketing team in Japan. In this role, you will be thinking through new ways to talk about Netflix content and larger cultural moments that shape conversation within our audience, owning the strategy for Netflix Social channels, and managing a world-class team. As the lead, you will also be hands-on and expected to work on developing title-level social marketing campaigns. To be successful, you’ll need to be a storyteller at heart and have excellent judgment to balance audience interests with the needs of our business. You’ll have a deep passion, appreciation, and understanding of TV, Film, and entertainment broadly, including the Japanese entertainment landscape, with a depth and breadth of knowledge of overall social expertise, consumers, and as well as global trends.

Seek new Approaches:Explore new ideas and methods that break from the norm and emphasize the brand's personality. Create content that resonates with fans' emotions and encourages involvement with joy and deep engagement.

Maximize title excitement:Provide Social strategy and input consumer-centric POV. Maximize social media reach with efficiency by using triple media: Owned, Earned, Paid.

Key Responsibilities:

• Build and execute Netflix’s social media strategy including the Netflix long-term channel strategy & prioritization based on the audience strategy

• Create innovative and engaging Social Marketing campaign strategies for Netflix-branded Live-action and Anime content

• Identifying unique opportunities to elevate community conversation and the scale and influence of Netflix's Social channels overall

• Manage and monitor what’s happening across all Netflix Social channels, including sentiment, trends, and metrics, and ensure content posted to our editorial channels fits into the overall Netflix Social Marketing and Brand strategy

• Own the innovation & trend management, identifying new opportunities, building a strong relationship with established and new & emerging platforms

• Be the voice of our members & fans in the room, work with consumer insights to evolve our knowledge about the audiences

• Be a Social Media advocate & loud voice internally and externally with partners, talent and producers

• Manage a team of channel experts & own the social marketing budget

• As part of the Japan Marketing Leadership team, help evolve and shape the overall Marketing strategy

• Oversee cross-functional localization workflows for editorial content across channels

• Work closely with the internal stakeholders in marketing & PR as well as content and others

• Serve as a thought leader within the team and creative partner on other assets to ensure a healthy overall Netflix Social Marketing editorial ecosystem

The Ideal Candidate has/is:

• 12+ years of experience in the social or digital marketing team in an agency, start-up, or consumer brand with people management experience.

• Sophisticated understanding of online social platforms and communities.

• Proven track record in owning and managing an upscaled digital campaign (and/or integrated marketing campaign) that successfully created meaningful conversations on/offline.

• A strong grasp of language, especially in Japanese, and is able to write and create effective, engaging content that connects with audiences on social media.

• Not afraid to switch between day-to-day tactical matters and high level strategy as needed.

• Deep understanding of how cultural trends form, and the ability to anticipate and act on it.

• Solid understanding of marketing and social media analytics; you are able to apply a data-centric approach to make content that grabs the attention of the audience and to test and optimize the content.

• Excellent interpersonal skills and experience working directly with talent and talent representation, in meetings and on shoots/sets.

• A team player who is able to engage and collaborate with internal teams at Netflix.

• Excellent pitching/ presenting skills with the ability to read the room.

• Clear and concise communication skills in Japanese and English.

• Understanding of our uniqueand aligning with it.

• High tolerance for change, and the capacity to accomplish enormous amounts in a fast-paced, ever-changing environment.