Your Role and Responsibilities Product Marketing is at the intersection of Marketing, Product Management, Sellers, and Business Partners. As a Product Marketer, you will be responsible for articulating the point of view and value proposition for the IBM Engineering Lifecycle Management (ELM) portfolio to grow the market share.
Required Technical and Professional Expertise
- Competititive market analysis
- Value proposition development
- Positioning statement development
- GTM Strategy
- Product Launch planning
- Collaborate with larget marketing ecosystem such as Demand, Content Strategist and Digital Strategy
- Fluent in English (both verbal and writing)
- Excellent communication skills