Palo Alto Senior Product Marketing Manager Unit Threat Intelligence 

United States, California 

978096478

Being the cybersecurity partner of choice, protecting our digital way of life.

This role is required to be in office at either our Santa Clara, Reston, Plano or New York offices. Our hybrid teams collaborate across geographies to solve big problems, stay close to our customers, and grow together. You will be part of a culture that values trust, accountability, and shared success where your work truly matters.

Your Career

This involves:

• Building bold, sharp positioning and driving Go-to-Market (GTM) programs to ensure the successful launch and adoption of our new TI services.

• Amplifying our elite threat intelligence research to establish Unit 42 as the ultimate thought leader in the industry.

Your Impact

• The work you do will directly reinforce Unit 42’s reputation and drive tangible business results across Palo Alto Networks. Your key responsibilities will include:

• Service Launch & GTM Leadership: Spearhead the launch of new Threat Intelligence services – planning the release, managing messaging, positioning, collateral development, and driving the product launch.

• Thought Leadership & Content: Build strong, sharp product marketing content, including blogs, reports, videos, and presentations, focused on the Unit 42 Threat Intelligence services and research.

  • Partner with our threat research team to communicate clear and powerful messages to establish and differentiate Unit 42 as the ultimate thought leader in the industry.

  • Work closely with other Unit 42 teams to contribute to annual research reports that generate awareness and thought leadership and drive conversations about the threat landscape.

• Market & Competitive Intelligence: Track the threat intelligence market and competitive landscape in collaboration with product, marketing, and sales leadership.

• Campaigns & Awareness Support: Launching campaigns & programs – creating content for digital media, websites, and customer presentations to create awareness, demand, and engagement.

• Sales Enablement & Portfolio Differentiation: Enabling sales teams to understand the value proposition and key differentiators—creating and delivering presentations at internal sales events on how Unit 42 differentiates the portfolio across all Palo Alto Networks offerings.

• Analyst Engagement: Leading the analyst engagements and presentations to drive awareness and get an outside-in perspective.

Your Experience

• 8+ years of product marketing experience , ideally with 5+ years in cybersecurity.

• Experience with developing and leading innovative GTM programs to drive customer adoption is strongly preferred.

• Deep understanding of the Threat Intelligence and security consulting markets.

• Comfortable with creating and delivering presentations in a range of environments, from industry conferences to customer briefings.

• Demonstrated record of working cross-functionally to drive sales, demand generation, and overall organization and business success.

• Strong written communication is necessary to develop extremely simple and clear messaging, collateral, tools and content for clients, partners & sales.

• Experience and innovative energy to champion successful market and competitive disruption initiatives.

• Bachelor’s degree required. Technical degree or equivalent background or equivalent military experience is desirable.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be between $193,000 - $230,000/YR. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found .

All your information will be kept confidential according to EEO guidelines.