BMC Field Marketing Specialist 

Brazil, São Paulo, São Paulo 

973235577

Key Responsibilities

• Set and execute the marketing strategy for their assigned area, in close collaboration with Regional Marketing team
• Develop and activate localized marketing campaigns for different account segments that focus on building and accelerating pipeline, progression of key opportunities and increase business for targeted accounts (outbound)
• Collaborate with the digital and content marketing team for new, diverse assets to put into local market via digital campaigns
• Plan and deliver internal communications, being responsible for leading the internal Marketing calendar and distributing information properly for internal campaigns, events, and specific Marketing requests
• Develop creative pieces for general Marketing programs and Sales initiatives
• Work with Marketing team members to manage translations of required materials following company terminology, glossaries and style guides
• Analyze the results of launched initiatives and drive improvements through impactful, scalable, repeatable marketing programs and improve efficiency and effectiveness, as well as optimize regional resources
• Lead with an innovative thinking and come up with new plays to help the team drive demand generation and detect opportunities to build and convert Sales pipeline
• Communicate and coordinate with different people to achieve Marketing goals
• Other related duties allocated by the regional Marketing leader

Qualifications

• 5+ years related B2B marketing experience, preferably in an enterprise IT environment
• Experience in operational environment to support marketing initiatives (process management, campaigns reports, budget track, etc.)
• Experience with targeting, segmentation, and list acquisition to build prospect lists for demand gen campaigns
• Experience managing creative production forcampaigns,display ads, email marketing and infographics
• Exceptional project and time management skills, with a strong attention to detail and capability to juggle multiple programs
• Results driven, teamwork oriented and customer focused
• Ability to work independently under minimal supervision with a high sense of urgency
• Strong verbal, interpersonal, visual and written communication skills
• English is required to read, write and speak fluently; knowledge of Spanish is desirable for Brazilian candidates, and Portuguese is desirable for Hispanic candidates, as this role will be communicating daily in all three languages
• Ability to work with a multi-cultural team with daily interaction through digital platforms
• Writing/editing experience with proficiency in text/image edition tools