Work with the SEA Sr. Director DTC and EM Hub Merchandising team by leading SEA merchandising teams and engaging with BUs & CtC.
Champion any merchandising related subjects and coordinate with EM Hub Merchandising team to deploy key strategies and ranges across SEA countries to drive efficiency & profitability.
Monitor and deliver financial targets for the channels, including Net sales, Sell through, standard margin, and define required actions to achieve the KPI’s for SEA Cluster.
Lead pre-season planning including Open-To-Buy (OTB) plan, pre-season product planning, option planning, forecasting (including handover to BUs, clusters & Demand Planning).
Lead the deployment of ranges and assortment planning strategies for own retail & franchise stores in collaboration with CtC AP.
Review Open-To-Buy (OTB) & seasonal buy plans and drive changes collaboratively to ensure the right level of stock based on commerciality and brand vision.
Review and implement enhancement of all merchandising processes, systems and tools.
Work closely with the Business Solution Team to meet world class merchandising best practices.
Work with SEA Sr. Director DTC and EM Merchandising in mapping the merchandising process and define appropriate merchandising solution for the market.
Work with the SEA Sr. Director DTC and EM Merchandising to define the methodology of option and space management. Lead SEA countries through deployment of the same.
Contribute to the development of key merchandising reports and be responsible for its implementation in SEA countries.
Review in season stock cover and highlight concerns to the SEA market teams.
Identify and maximize new & in season business opportunities by understanding and executing on respective channel potentials.
Ensure implementation of standard markdown / promotion processes across SEA in order to support topline, bottom-line & inventory ageing targets.
Evaluate the competencies of direct or indirect team on a regular basis and provide feedback and guidance to drive high performance culture and a winning mindset.
Lead SEA countries promoting a ONE team mindset by working and collaborating together.
Take ownership for Talent Management processes to grow, develop and retain talents
Knowledge, Skills, and Abilities
Excellent Direct & Indirect influencing skills
Advanced skills in MS Office
Strong trading mindset, with an entrepreneurial flair to maximize business opportunities.
Fluent in English
Additional language is an advantage
Ability to present clearly to any audience
Good understanding of Retail Management processes & systems
Strong analytical skills
Structured, organized and process orientated
Ability to work effectively within a fast-paced team environment and under pressure
Education and Experience Qualification
University degree in business, ideally with marketing and sales focus or equivalent professional experience